Media Planner

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Role

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 
  
   

Role Summary And Impact

The Senior Linear Planner will be responsible for the design, development, and optimization of complex and highly effective offline media plans (TV, Print, Radio). 

This role is key in strategic competitive analysis and advanced reporting, actively contributing to the definition of communication strategies. 

We are looking for an individual with proven analytical capabilities, able to operate autonomously and provide significant strategic contributions.

Key Responsibilities

 

• Design, develop, and implement complex offline media plans (TV, Print, Radio), ensuring optimal performance and efficiency.
• Conduct in-depth competitive analyses, translating complex data into strategic insights and actionable recommendations.
• Independently manage and leverage advanced functionalities of media planning tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox.
• Monitor and control budgets, producing detailed analytical reports and proposing corrective actions based on performance.
• Actively participate in the definition of communication strategies, contributing data-driven insights and analytical perspectives.
• Effectively coordinate with internal teams (e.g., creative agencies, media owners) to ensure flawless execution of media plans.
• Present plans and analyses internally, clearly and persuasively communicating results, insights, and recommendations.
  
   

Requirements

 

• Minimum of 3-5 years of consolidated experience in media planning (preferably within a Media Agency), with specific expertise in offline media.
• In-depth knowledge and proven experience in TV, Print, and Radio planning.
• Proficiency and advanced usage of industry tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox.
• Strong analytical and strategic capabilities, with the ability to interpret complex data and translate it into actionable insights.
• Independent and proactive in project management, capable of working on multiple projects simultaneously.
• Excellent attitude for teamwork and collaboration.
• Precision, meticulous attention to detail, and a strong results-oriented approach.
• Bachelor's degree or equivalent cultural background.
• Excellent command of English (written and spoken).
• Excellent proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
   

Descrizione delle attivita' svolte:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.