Z
Zane K.
Italia
EXPERIENCE
MARKETING ADVISOR
PROMOLOGISTICA SRL
10/2016 – ongoing | Trezzano Sul Naviglio, Milano | www.promologistica.it
Complete re-branding and identity design, development of communication strategy and marketing materials helped to build brand awareness and increase sales leads
INTERNATIONAL MARKETING MANAGER
CREANOVA SRL
08/2016 – ongoing | Via Napoleona 9, Como | www.creanovagroup.com
• Development of the brand image, definition, and execution of new business, marketing and communication strategy
• Digital marketing strategy including SEM, SEO, website management, social media marketing and content marketing activities boosted brand visibility and increased new prospects by more than 20%
BRAND MANAGER OF NORTH EAST EUROPE
GROUPE DANONE 08/2014 -04/2016, Helsinki, Finland | www.danone.com
• Managed food brands in 5 countries by developing and implementing respective brand business and marketing strategies
• While being personally responsible for marketing activities (including trade and digital marketing), I also coordinated cross-functional project teams up to15 people
• Supervised renovation of the Finland market. Product portfolio renovation, brand re-positioning and restructuration of the team helped to break the negative sales trend of the past 5 years and to increase brands' profitability B2B Digital Marketing Forum 2018
• Led the development and launch of a new brand - from the product development phase till the 360-degree branding
MARKETING AND SALES PROJECT MANAGER, KEY ACCOUNT MANAGER
MODERN TIMES GROUP (MTG)
10/2011 – 08/2014 | Riga, Latvia | www.mtg.com | Entertainment broadcasting group: TV, radio, digital, pay TV
• Cooperation with leading media agencies and international brands
• Participated in the foundation of creative sales department and development of integrated media sales strategy after merge of 2 biggest media groups
• Managed 2 direct reports and led cross-functional teams up to 12 people
• Developed and executed media strategies and integrated advertising solutions in online and offline media (especially TV and online platforms)
• In 2 years time, the share of the creative advertising solutions in sales turnover increased by 25%
MARKETING AND SALES SPECIALIST
BALTIC NEWS AGENCY (BNS) | 08/2007 – 09/2011 | Riga, Latvia
• Customer relationship management; sales; cooperation with local and international media; organization of corporate events and press conferences; relaunch of web platforms in all Baltic States; organize biggest media event in Baltic states “Mass Media Sport’s Gamesâ€
MARKETING ADVISOR
PROMOLOGISTICA SRL
10/2016 – ongoing | Trezzano Sul Naviglio, Milano | www.promologistica.it
Complete re-branding and identity design, development of communication strategy and marketing materials helped to build brand awareness and increase sales leads
INTERNATIONAL MARKETING MANAGER
CREANOVA SRL
08/2016 – ongoing | Via Napoleona 9, Como | www.creanovagroup.com
• Development of the brand image, definition, and execution of new business, marketing and communication strategy
• Digital marketing strategy including SEM, SEO, website management, social media marketing and content marketing activities boosted brand visibility and increased new prospects by more than 20%
BRAND MANAGER OF NORTH EAST EUROPE
GROUPE DANONE 08/2014 -04/2016, Helsinki, Finland | www.danone.com
• Managed food brands in 5 countries by developing and implementing respective brand business and marketing strategies
• While being personally responsible for marketing activities (including trade and digital marketing), I also coordinated cross-functional project teams up to15 people
• Supervised renovation of the Finland market. Product portfolio renovation, brand re-positioning and restructuration of the team helped to break the negative sales trend of the past 5 years and to increase brands' profitability B2B Digital Marketing Forum 2018
• Led the development and launch of a new brand - from the product development phase till the 360-degree branding
MARKETING AND SALES PROJECT MANAGER, KEY ACCOUNT MANAGER
MODERN TIMES GROUP (MTG)
10/2011 – 08/2014 | Riga, Latvia | www.mtg.com | Entertainment broadcasting group: TV, radio, digital, pay TV
• Cooperation with leading media agencies and international brands
• Participated in the foundation of creative sales department and development of integrated media sales strategy after merge of 2 biggest media groups
• Managed 2 direct reports and led cross-functional teams up to 12 people
• Developed and executed media strategies and integrated advertising solutions in online and offline media (especially TV and online platforms)
• In 2 years time, the share of the creative advertising solutions in sales turnover increased by 25%
MARKETING AND SALES SPECIALIST
BALTIC NEWS AGENCY (BNS) | 08/2007 – 09/2011 | Riga, Latvia
• Customer relationship management; sales; cooperation with local and international media; organization of corporate events and press conferences; relaunch of web platforms in all Baltic States; organize biggest media event in Baltic states “Mass Media Sport’s Gamesâ€