V
Valentina B.
Italia
An Executive Producer with over 20 years of leadership experience in global productions for lifestyle and luxury brands. Capable of leading
still and video campaigns from strategic planning through execution on TV, print, digital, and OOH platforms. Proficient in budget
control, team development, vendor management, and content creation. Experienced in delivering campaigns through scalable and cost-
effective production solutions while maintaining brand integrity and creative quality. Combines knowledge of storytelling principles, and
business acumen with financial expertise to manage production environments and meet client/stakeholder expectations.
• Project Management Led and delivered comprehensive portfolio of video, content, print, digital, and out-of-home
(OOH) projects, setting vision and strategic direction for all production aspects.
• Budgeting and Cost Optimization Managed and negotiated £1M+ budgets per production, achieving 15-25%
savings on production costs through cost optimisation and implementation of best practices.
• Strategic Process Development Established in-house Phillip Morris International content production agency, defining content
production journey, reliable, creative production workflow, and stakeholders accountability
matrix (RACI).
• Stakeholder Management Strengthened collaborative relationships with key stakeholders, including marketing, creative
functions and procurement, and interfaced with the legal team for efficient contracting.
Core Competencies
Production Strategy | Budget Management & Reconciliation | Luxury Fashion Campaigns Vendor & Partner Negotiations | Talent
Casting & Procurement | Legal & Financial Oversight | Integrated Project Management | Team Leadership & Mentorship | Creative
Content Execution | Cross-Cultural Team Coordination | Studio and On-Location Shoots | Agile & Tiered Production Models.
still and video campaigns from strategic planning through execution on TV, print, digital, and OOH platforms. Proficient in budget
control, team development, vendor management, and content creation. Experienced in delivering campaigns through scalable and cost-
effective production solutions while maintaining brand integrity and creative quality. Combines knowledge of storytelling principles, and
business acumen with financial expertise to manage production environments and meet client/stakeholder expectations.
• Project Management Led and delivered comprehensive portfolio of video, content, print, digital, and out-of-home
(OOH) projects, setting vision and strategic direction for all production aspects.
• Budgeting and Cost Optimization Managed and negotiated £1M+ budgets per production, achieving 15-25%
savings on production costs through cost optimisation and implementation of best practices.
• Strategic Process Development Established in-house Phillip Morris International content production agency, defining content
production journey, reliable, creative production workflow, and stakeholders accountability
matrix (RACI).
• Stakeholder Management Strengthened collaborative relationships with key stakeholders, including marketing, creative
functions and procurement, and interfaced with the legal team for efficient contracting.
Core Competencies
Production Strategy | Budget Management & Reconciliation | Luxury Fashion Campaigns Vendor & Partner Negotiations | Talent
Casting & Procurement | Legal & Financial Oversight | Integrated Project Management | Team Leadership & Mentorship | Creative
Content Execution | Cross-Cultural Team Coordination | Studio and On-Location Shoots | Agile & Tiered Production Models.