S
Suparna G.
Italia
PERSONAL PROFILE
International MBA with excellent record of business and brand development. Experienced in marketing using traditional and new media. Highly adaptable, informed, and a fast learner.
Digital marketing specialties include:
•Managing complex digital marketing projects and ensuring successful delivery to clients
•Consulting on PR & marketing campaigns, SEO/SEM strategy, analysis, design, and content of websites
•Technical skills include web content management, website creation, analytics, social media applications
PERSONAL INFORMATION
Date of Birth: March 28, 1981
Citizen of USA; Resident of Italy
PROFESSIONAL EXPERIENCE
July ’11-Present
WISE MEDIA, Marketing & Communication Consultant Milan, Italy
•Developing and executing marketing and PR strategy including online campaigns, website development, print and video for Italian and international clients
•Managing client requirements with internal staff and external vendors and partners
•Business development with high profile media and government clients and vendors
Oct ’11- Present Digital Media Consultant, Ryder Associates Milan, Italy
•Develop architecture, content and copy of website
•Create a comprehensive digital media strategy with initiatives including email campaigns, SEO, SEM and social media
Jan ‘ 12- Present Board Member & Web Director, PWA Milan, Italy
•Responsible for all website content and online communication
•Community management on social networks
Jan ‘11- July ’11
USG PEOPLE, Marketing & Business Development Specialist
Milan, Italy
•Responsible for designing, managing and implementing Internet marketing programs using organic optimization, link-building, paid search marketing, and blog implementation; analysis of results using Google Analytics and competitor research
•Built 2012 communication plan to move to Web 2.0; responsibilities included managing a cross-functional team, conducting market research, developing vendor relationships, controlling costs, and conducting ROI analysis
•Developed business cases and plans for the creation of potential new specializations, services, market entries, and other sources of revenue
•Assisted in developing new online tools such as iPhone and iPad applications

Oct ‘10- Dec ‘10
BMS CONSULTING, Freelance Market Researcher Milan, Italy
•Conducted customer service analysis in B2B industrial sector in the Indian and Italian market
Feb ‘05-Jun ‘08
PERSEUS BOOKS GROUP, National Accounts Representative
New York, NY
•Managed sales and marketing for major national accounts; exceeded sales targets by over 40% by increasing demand in new and existing channels including retail, distribution and international markets
•Managed advertising and promotion budgets; created account-specific advertising and promotion plans using traditional and digital media
•Designed a successful new marketing business process to streamline communication between departments
•Trained and managed junior sales team members
Aug ‘04- Jan ‘05 PENGUIN GROUP, Contracts Assistant
New York, NY
•Collected and processed all literary agreements between company and authors/agents
•Created summaries of all agreements for internal distribution
•Organized royalty payment distribution to authors and agents
July ‘03-July ‘04 KAPLAN, Media Assistant London, UK
•Created and edited promotional materials using Quark and Adobe Suite
•Updated company website
•Managed inventory of all promotional materials
EDUCATION
Apr ‘09-Aug ‘10 M.B.A, Master of Business Administration, Concentration in Global Business 
MIP- Politecnico di Milano
MIB Master of International Business, Concentration in Marketing
Florida International University (Dual Degree Program with MIP)
Sept ‘99-May ‘03
BA Bachelor of Arts, Major in English and Spanish Literature
Boston University, College of Arts and Science Boston, MA
Jan ‘02- Jun ‘02 Universidad Autónoma de Madrid (Exchange Program with Boston University)
ADDITIONAL INFORMATION
Volunteer Experience
July ‘08-Mar ’09 SHANTI BHAVAN, Volunteer Teacher and Fundraiser Bangalore, India
Academic Projects
Oct ’09-Feb ’10
VALUE TEAM, MBA Consultant Milan, Italy
Analysis of Knowledge Management System
Apr ’10-Aug ’10 HAITIAN CHAMBER OF COMMERCE, Master’s Consultant
Miami, USA
Business Development Consultancy for Micro-Small Export Firms in Haiti
Languages
•English: Native
•Italian: Business Proficient
•Spanish: Business Proficient
•Bengali: Fluent
•Hindi: Basic
IT Skills
•Software: Microsoft Office (Word, Excel, Powerpoint, Outlook); Visio; Prezi
•Project Management: Planview; Microsoft Project
•Business Intelligence: Qlikview, Deepmeter, Google Analytics
•Production and publishing: QuarkXpress; Adobe Suite (Photoshop, InDesign, Illustrator); Typo3, Wordpress
•Languages: Basic HTML and PHP
International MBA with excellent record of business and brand development. Experienced in marketing using traditional and new media. Highly adaptable, informed, and a fast learner.
Digital marketing specialties include:
•Managing complex digital marketing projects and ensuring successful delivery to clients
•Consulting on PR & marketing campaigns, SEO/SEM strategy, analysis, design, and content of websites
•Technical skills include web content management, website creation, analytics, social media applications
PERSONAL INFORMATION
Date of Birth: March 28, 1981
Citizen of USA; Resident of Italy
PROFESSIONAL EXPERIENCE
July ’11-Present
WISE MEDIA, Marketing & Communication Consultant Milan, Italy
•Developing and executing marketing and PR strategy including online campaigns, website development, print and video for Italian and international clients
•Managing client requirements with internal staff and external vendors and partners
•Business development with high profile media and government clients and vendors
Oct ’11- Present Digital Media Consultant, Ryder Associates Milan, Italy
•Develop architecture, content and copy of website
•Create a comprehensive digital media strategy with initiatives including email campaigns, SEO, SEM and social media
Jan ‘ 12- Present Board Member & Web Director, PWA Milan, Italy
•Responsible for all website content and online communication
•Community management on social networks
Jan ‘11- July ’11
USG PEOPLE, Marketing & Business Development Specialist
Milan, Italy
•Responsible for designing, managing and implementing Internet marketing programs using organic optimization, link-building, paid search marketing, and blog implementation; analysis of results using Google Analytics and competitor research
•Built 2012 communication plan to move to Web 2.0; responsibilities included managing a cross-functional team, conducting market research, developing vendor relationships, controlling costs, and conducting ROI analysis
•Developed business cases and plans for the creation of potential new specializations, services, market entries, and other sources of revenue
•Assisted in developing new online tools such as iPhone and iPad applications

Oct ‘10- Dec ‘10
BMS CONSULTING, Freelance Market Researcher Milan, Italy
•Conducted customer service analysis in B2B industrial sector in the Indian and Italian market
Feb ‘05-Jun ‘08
PERSEUS BOOKS GROUP, National Accounts Representative
New York, NY
•Managed sales and marketing for major national accounts; exceeded sales targets by over 40% by increasing demand in new and existing channels including retail, distribution and international markets
•Managed advertising and promotion budgets; created account-specific advertising and promotion plans using traditional and digital media
•Designed a successful new marketing business process to streamline communication between departments
•Trained and managed junior sales team members
Aug ‘04- Jan ‘05 PENGUIN GROUP, Contracts Assistant
New York, NY
•Collected and processed all literary agreements between company and authors/agents
•Created summaries of all agreements for internal distribution
•Organized royalty payment distribution to authors and agents
July ‘03-July ‘04 KAPLAN, Media Assistant London, UK
•Created and edited promotional materials using Quark and Adobe Suite
•Updated company website
•Managed inventory of all promotional materials
EDUCATION
Apr ‘09-Aug ‘10 M.B.A, Master of Business Administration, Concentration in Global Business 
MIP- Politecnico di Milano
MIB Master of International Business, Concentration in Marketing
Florida International University (Dual Degree Program with MIP)
Sept ‘99-May ‘03
BA Bachelor of Arts, Major in English and Spanish Literature
Boston University, College of Arts and Science Boston, MA
Jan ‘02- Jun ‘02 Universidad Autónoma de Madrid (Exchange Program with Boston University)
ADDITIONAL INFORMATION
Volunteer Experience
July ‘08-Mar ’09 SHANTI BHAVAN, Volunteer Teacher and Fundraiser Bangalore, India
Academic Projects
Oct ’09-Feb ’10
VALUE TEAM, MBA Consultant Milan, Italy
Analysis of Knowledge Management System
Apr ’10-Aug ’10 HAITIAN CHAMBER OF COMMERCE, Master’s Consultant
Miami, USA
Business Development Consultancy for Micro-Small Export Firms in Haiti
Languages
•English: Native
•Italian: Business Proficient
•Spanish: Business Proficient
•Bengali: Fluent
•Hindi: Basic
IT Skills
•Software: Microsoft Office (Word, Excel, Powerpoint, Outlook); Visio; Prezi
•Project Management: Planview; Microsoft Project
•Business Intelligence: Qlikview, Deepmeter, Google Analytics
•Production and publishing: QuarkXpress; Adobe Suite (Photoshop, InDesign, Illustrator); Typo3, Wordpress
•Languages: Basic HTML and PHP