S
Stefano P.
Italia
Stefano Pagnoncelli
Email: stefano.pagnoncelli@gmail.com
Mobile: ITA +39 347 6877977
WORK EXPERIENCE
05/09 - 10/09 ESSROC – Italcementi Group – Nazareth, Pennsylvania, USA -www.italcementi.com-
It is a leading North American cement producer. It is a member of the Italcementi Group, world leader in cement production with annual sales topping 4.5 billion Euros and operations located on 4 continents.
Marketing department: business strategy and brand development
• Market analysis for newly acquired Ready Mix Concrete business: developed data collection questionnaire, analyzed data, market segmentation, pricing, competitive analysis and final report.
• Led up to a strategic re-branding process merging 5 companies, with annual revenue of $100 million, into a new Corporate Identity: preliminary analysis, risk analysis, competitor analysis, definition and development of 3 strategic solutions and presentation to the board.
• Developed, presented and executed all aspects of a naming contest involving more than 500 employees. Achieving 79% in ideas redemption (392 names) and 30% in employees’ redemption (150 employees).
09/08 - 03/09 UNIVISUAL Brand Identity Consulting – Milano, ITA -www.univisual.com-
Univisual assists clients in building successful brand identities by providing strategic and operative consulting to drive adaptive, distinctive and long lasting corporate, product and retail identity options.
Brand Strategy Director/CEO assistant
• Assisted the Brand Strategy Director in the creation and definition of brand identity strategies.
• Assisted the Brand Strategy Director with the management of clients in daily activities and in all official business meetings; created PowerPoint presentations for meetings with clients and prospects.
• Contributed to the creative process of naming, payoff and concept for client projects.
03/08 - 05/08 United States Congress – Congressman John Mica - Washington DC, USA -www.house.gov-
Internship
• Provided constituent outreach communications and assisted in managing Congressman Mica’s Office.
11/07 - 01/08 NIAF National Italian American Foundation- Washington DC, USA -www.niaf.org-
It is an organization serving as a major advocate for 25 million Italian Americans, raising the prominence of all things Italian in American culture and society.
Marketing Department Internship
• Assisted in the planning and execution of networking events.
07/07 - 11/07 Italy America Chamber of Commerce – New York, NY, USA -www.italchember.org-
It is the oldest bi-national Chamber of Commerce in the U.S. representing the interests of companies that have or are interested in establishing business and commercial relationships between the two countries.
Marketing Department Internship
• Assisted the Deputy Secretary General in leading business development efforts on behalf of Italian companies: researched and prepared industry reports and PowerPoint presentations targeting US markets.
• Assisted in organizing commercial delegations and trade missions to Italy. Provided 20 potential American buyers for the Marble and Stone field that participated in a one-week mission through Italy.
EDUCATION
2002 - 2006 Bachelor in Communication and Marketing at UNIBG – Universitá degli Studi di Bergamo
Evaluation: 101/110 equal to 3.7 GPA Focus on: Marketing, Brand Strategy and Promotion
Final thesis: Brand extension FIAT: an innovative way to recreate Brand Equity.
Languages: Italian: Native language - English: Proficient - Spanish: Intermediate
WORK EXPERIENCE WHILE AT UNIVERSTY
01/06 - 02/07 Custodia S.r.l., Training and Consulting Company – Bergamo, ITA -www.custodia.com-
It is a training and consulting company serving both private companies and public corporations.
Junior Marketing Manager
• Prepared industry reports and PowerPoint presentations targeting various markets for clients.
• Assisted the Senior Marketing Manager in the Lombardy Horticultural S.W.O.T project: coordinating the different corporations involved, developing action plans, timing and assuring its execution.
05/04 - 01/06 Tutor FSE Course
• Managed all aspects of 5 different professional training courses simultaneously.
• Contacted companies to set up related internships for more than 60 trainees and followed up.
• Introduced the course and trainees into the Regional final exam and participated in trainees’ evaluation.
Email: stefano.pagnoncelli@gmail.com
Mobile: ITA +39 347 6877977
WORK EXPERIENCE
05/09 - 10/09 ESSROC – Italcementi Group – Nazareth, Pennsylvania, USA -www.italcementi.com-
It is a leading North American cement producer. It is a member of the Italcementi Group, world leader in cement production with annual sales topping 4.5 billion Euros and operations located on 4 continents.
Marketing department: business strategy and brand development
• Market analysis for newly acquired Ready Mix Concrete business: developed data collection questionnaire, analyzed data, market segmentation, pricing, competitive analysis and final report.
• Led up to a strategic re-branding process merging 5 companies, with annual revenue of $100 million, into a new Corporate Identity: preliminary analysis, risk analysis, competitor analysis, definition and development of 3 strategic solutions and presentation to the board.
• Developed, presented and executed all aspects of a naming contest involving more than 500 employees. Achieving 79% in ideas redemption (392 names) and 30% in employees’ redemption (150 employees).
09/08 - 03/09 UNIVISUAL Brand Identity Consulting – Milano, ITA -www.univisual.com-
Univisual assists clients in building successful brand identities by providing strategic and operative consulting to drive adaptive, distinctive and long lasting corporate, product and retail identity options.
Brand Strategy Director/CEO assistant
• Assisted the Brand Strategy Director in the creation and definition of brand identity strategies.
• Assisted the Brand Strategy Director with the management of clients in daily activities and in all official business meetings; created PowerPoint presentations for meetings with clients and prospects.
• Contributed to the creative process of naming, payoff and concept for client projects.
03/08 - 05/08 United States Congress – Congressman John Mica - Washington DC, USA -www.house.gov-
Internship
• Provided constituent outreach communications and assisted in managing Congressman Mica’s Office.
11/07 - 01/08 NIAF National Italian American Foundation- Washington DC, USA -www.niaf.org-
It is an organization serving as a major advocate for 25 million Italian Americans, raising the prominence of all things Italian in American culture and society.
Marketing Department Internship
• Assisted in the planning and execution of networking events.
07/07 - 11/07 Italy America Chamber of Commerce – New York, NY, USA -www.italchember.org-
It is the oldest bi-national Chamber of Commerce in the U.S. representing the interests of companies that have or are interested in establishing business and commercial relationships between the two countries.
Marketing Department Internship
• Assisted the Deputy Secretary General in leading business development efforts on behalf of Italian companies: researched and prepared industry reports and PowerPoint presentations targeting US markets.
• Assisted in organizing commercial delegations and trade missions to Italy. Provided 20 potential American buyers for the Marble and Stone field that participated in a one-week mission through Italy.
EDUCATION
2002 - 2006 Bachelor in Communication and Marketing at UNIBG – Universitá degli Studi di Bergamo
Evaluation: 101/110 equal to 3.7 GPA Focus on: Marketing, Brand Strategy and Promotion
Final thesis: Brand extension FIAT: an innovative way to recreate Brand Equity.
Languages: Italian: Native language - English: Proficient - Spanish: Intermediate
WORK EXPERIENCE WHILE AT UNIVERSTY
01/06 - 02/07 Custodia S.r.l., Training and Consulting Company – Bergamo, ITA -www.custodia.com-
It is a training and consulting company serving both private companies and public corporations.
Junior Marketing Manager
• Prepared industry reports and PowerPoint presentations targeting various markets for clients.
• Assisted the Senior Marketing Manager in the Lombardy Horticultural S.W.O.T project: coordinating the different corporations involved, developing action plans, timing and assuring its execution.
05/04 - 01/06 Tutor FSE Course
• Managed all aspects of 5 different professional training courses simultaneously.
• Contacted companies to set up related internships for more than 60 trainees and followed up.
• Introduced the course and trainees into the Regional final exam and participated in trainees’ evaluation.