Simone E.

WORKEXPERIENCE apr 2024- today Design Manager ID Cross Category Team at Beko Europe Manage Cross-category product Design Delivery and Strategy for multiple owned and licensed brands. Managing a Team of Industrial Designers in the European Studio working on Cooking, Refrigeration, Dishwashers and Laundry products. Responsible for Industrial Design resources allocation and monitoring support, new projects scoping and design vision. Owning relations with external partners and consultants to support Design Studio activities and growth. apr 2004- apr 2024 Global Designer Manager at Whirlpool Corporation- Global Consumer Design EMEA (oct 2018- today) Lead Built-In Global Cooking product design Delivery and Strategy within the ROW Kitchen Design Team (EMEA, LAR, Asia). Reference for cross architectures Cooking Product Delivery in the EMEA Region. Lead Built-In ovens and induction cooktops Global Design strategy and products delivery within Global Kitchen Design Team. Supporting New Concepts and Product Strategies, Cross functional teams coordination on Special Vision & Strategy Projects. Setting up product design directions, guidelines, workshops, processes to sustain business with Company directors and leadership. Spokesperson for Global Design Studio with external trade partners to drive Company Design Culture. Support EMEA Design Studio Senior Manager and Director for Product Design recruitment and talent development. Member of the Innovation and Patenting Committee as Product Design Representative for Cooking. Managing a small team of designers based in different global locations. Managing a small budget for product design activities, prototypes and research. Senior Industrial Designer at Whirlpool Corporation- Global Consumer Design EMEA (2009- Sept 2018) Leading design activities within the North American Region for Built-In Products. Working on Global (EMEA & NAR) product styling for Cooking Products, Built-In Ovens and Microwaves, Induction Cooktops, FS Microwaves and Small Appliances, Global Design Language from concept ideation to product’s launch. Supporting different teams in Dish, Washer, Brand and Advance Design. Managing and mentoring activities for Junior Staff inside the Design Cooking Team. Key role in advanced design and brand language projects, working on product’s strategies cross platforms. W-COLLECTION Product Suite and VBL designer (iF-RedDot Awarded). FRESH CONNECT concept: designer (iF Awarded). Industrial Designer at Whirlpool Corporation- Global Consumer Design EMEA (2005- 2009) working on new product styling for Freestanding Microwaves, taking care about aesthetical development of products through 3D CAD surface modeling, rendering, working with user experience, marketing, modelmakers and engineering. GREENKITCHEN concept: team’s reference for 3D concept design and prototype development (iF Awarded). IN.HOME project: responsible designer for LightHood and In.Table concept, 3D modeling and mockup (iF Awarded). Industrial Design Consultant at Whirlpool Europe- Global Consumer Design (2004- 2005) 3D CADsurface modeling, rendering and mockup development for Freestanding Microwaves.