S
Silvia P.
Italia
SILVIA PAPA
08/07/1992 – Via degli aceri,2 – 00044 Frascati(RM) Phone: +39 3454125355 – E-mail:
silvia.papa08@gmail.com https://it.linkedin.com/in/silvia-papa
EDUCATION
MASTER IN INTERNATIONAL MARKETING – HAUB SCHOOL of BUSINESS
SAINT JOSEPH UNIVERSITY –PHILADELPHIA (USA) Philadelphia 01/2017-04/2017
Marketing Strategy and Market Research – International Marketing – Digital Marketing, Social Media and e-Commerce.
MASTER IN WEB MARKETING E SOCIAL MEDIA MANAGEMENT –ALTURA LABS, ROME Rome 10/2016-01/2017
SEO/SEM- Google Adwords - Display Advertising - E-mail Marketing -
Social Media Management -Web Analytics - Social Media Marketing - Big Data.
MASTER DEGREE IN ECONOMICS AND MANAGEMENT – “TOR VERGATA†University-ROME Rome, 10/2014 –11/2016
Focus: marketing, marketing of services (tourism, health, media), CSR, organizational behaviour.
Final grade: 110/110
ERASMUS – SRH HOCHSCHULE University – BERLIN, GERMANY Berlin, 09/2015 – 01/2016
International Management study program with 3 exams in English: Intercultural Management, International Protection of Intellectual Property and Human Resources Management.
BACHELOR DEGREE IN ECONOMICS AND MANAGEMENT -LUISS Guido Carli University Rome Rome, 09/2011 – 10/2014
Focus: Microeconomics, Macroeconomics, Financial Mathematics.
High School Diploma – Liceo Classico Statale M.T. Cicerone Frascati, 09/2006 – 07/2011
PROFESSIONAL EXPERIENCES
JOB EXPERIENCES
DIGITAL MARKETING TRAINEE - Starwood Hotels & Resorts Worldwide Rome 06/2017 – today
-Manage and update all digital platforms to ensure maximization of all online marketing channels.
- Work closely with hotels to coordinate and execute individual digital strategies for each hotel, focusing on demand generation and high impact activities with proven ROI.
- Execute on digital marketing plan to maximize our online presence and drive incremental revenue to hotels
- Ensure content (copy, video, photography & descriptions) of the online channels remain accurate and brand compliant
- Develop local optimization road maps to enhance web presence and online performance
- Implementation of email marketing strategies to drive incremental rooms and ancillary revenue to hotels.
- Implementation of revenue focused local partnerships / campaigns.
- Develop local optimization road maps to enhance web presence and online performance of a set of hotels
- Work closely with external design agencies and suppliers, as well as internal stakeholders at hotels
- Leverage social media and ensure hotels have a strong presence on social networks and maximize opportunities (Facebook, Instagram, Tripadvisor, Youtube, etc) and drive engagement with online audiences
- Provide monthly report on production, trends, booking and stay patterns as well as channel analysis. Internally communicate issues to key Stakeholders.
- Management of Third Party Site / OTA Merchandising Opportunities
08/07/1992 – Via degli aceri,2 – 00044 Frascati(RM) Phone: +39 3454125355 – E-mail:
silvia.papa08@gmail.com https://it.linkedin.com/in/silvia-papa
EDUCATION
MASTER IN INTERNATIONAL MARKETING – HAUB SCHOOL of BUSINESS
SAINT JOSEPH UNIVERSITY –PHILADELPHIA (USA) Philadelphia 01/2017-04/2017
Marketing Strategy and Market Research – International Marketing – Digital Marketing, Social Media and e-Commerce.
MASTER IN WEB MARKETING E SOCIAL MEDIA MANAGEMENT –ALTURA LABS, ROME Rome 10/2016-01/2017
SEO/SEM- Google Adwords - Display Advertising - E-mail Marketing -
Social Media Management -Web Analytics - Social Media Marketing - Big Data.
MASTER DEGREE IN ECONOMICS AND MANAGEMENT – “TOR VERGATA†University-ROME Rome, 10/2014 –11/2016
Focus: marketing, marketing of services (tourism, health, media), CSR, organizational behaviour.
Final grade: 110/110
ERASMUS – SRH HOCHSCHULE University – BERLIN, GERMANY Berlin, 09/2015 – 01/2016
International Management study program with 3 exams in English: Intercultural Management, International Protection of Intellectual Property and Human Resources Management.
BACHELOR DEGREE IN ECONOMICS AND MANAGEMENT -LUISS Guido Carli University Rome Rome, 09/2011 – 10/2014
Focus: Microeconomics, Macroeconomics, Financial Mathematics.
High School Diploma – Liceo Classico Statale M.T. Cicerone Frascati, 09/2006 – 07/2011
PROFESSIONAL EXPERIENCES
JOB EXPERIENCES
DIGITAL MARKETING TRAINEE - Starwood Hotels & Resorts Worldwide Rome 06/2017 – today
-Manage and update all digital platforms to ensure maximization of all online marketing channels.
- Work closely with hotels to coordinate and execute individual digital strategies for each hotel, focusing on demand generation and high impact activities with proven ROI.
- Execute on digital marketing plan to maximize our online presence and drive incremental revenue to hotels
- Ensure content (copy, video, photography & descriptions) of the online channels remain accurate and brand compliant
- Develop local optimization road maps to enhance web presence and online performance
- Implementation of email marketing strategies to drive incremental rooms and ancillary revenue to hotels.
- Implementation of revenue focused local partnerships / campaigns.
- Develop local optimization road maps to enhance web presence and online performance of a set of hotels
- Work closely with external design agencies and suppliers, as well as internal stakeholders at hotels
- Leverage social media and ensure hotels have a strong presence on social networks and maximize opportunities (Facebook, Instagram, Tripadvisor, Youtube, etc) and drive engagement with online audiences
- Provide monthly report on production, trends, booking and stay patterns as well as channel analysis. Internally communicate issues to key Stakeholders.
- Management of Third Party Site / OTA Merchandising Opportunities