S
Sabina B.
Italia
Work experience
Date July 2009 – Present
Account Manager
Main activities and responsibilities • build the BTL plan that meets the requirements of the corporate strategies and contributes to the overall performance and growth of the company
• manage the campaigns so as to produce required brand image, brand positioning, brand awareness, market&channel share, profitability
• manage/supervise BTL projects in keeping with brand strategies so as to produce maximum beneficial effect to the brand
• select and manage external suppliers (negotiate contractual relationship with them producing guidelines for agencies work, controlling quality and quantity of their output.)
• manage BTL budget, allocate resources in line with company budget guideline and requirements so as to maximize the profitability of a brand
• manage, motivate, coach account executive and supervisors in order to maximize their efficiency and contribution to the company effort as well as support their professional development
• set BTL projects objectives in line with BTL strategies and annual plans
Name and address of employer Grup Sapte, Bucharest
Type of business or sector Advertising/BTL Agency
Projects NESTLE CEREALS: National campaign 2009-2010
BEIERSDORF: NIVEA National campaign 2009-2010
ZELMER: National campaign 2009-2010
MARS: SNICKERS, M&M’S National campaign 2009-2010
HEINEKEN: National campaign 2009-2010
Date May 2005 – November 2007
Occupation or position held Group Account Manager
Main activities and responsibilities • build the BTL plan that meets the requirements of the corporate strategies and contributes to the overall performance and growth of the company
• manage the campaigns so as to produce required brand image, brand positioning, brand awareness, market&channel share, profitability
• manage/supervise BTL projects in keeping with brand strategies so as to produce maximum beneficial effect to the brand
• select and manage external suppliers (negotiate contractual relationship with them producing guidelines for agencies work, controlling quality and quantity of their output.)
• manage BTL budget, allocate resources in line with company budget guideline and requirements so as to maximize the profitability of a brand
• manage, motivate, coach account executive and supervisors in order to maximize their efficiency and contribution to the company effort as well as support their professional development
• set BTL projects objectives in line with BTL strategies and annual plans
Name and address of employer Brands On Marketing, Bucharest
Type of business or sector Advertising/BTL Agency
Projects CAROLI: National campaign 2005 / 2006, Gourmet National campaign 2005 / 2006
DOBROGEA: Lucky Draw Univers`all, National sampling Campaign Eugenia
SCA HYGIENE: National Campaign Libero, Libresse,Tena
PRODAL: Summer Party Stalinskaya 2005, Summer Party Wembley 2005
COTY: National Caravan `Da cheie bestiei` 2005, National Campaign Adidas (happy hours) 2005, National X-Mass Campaign 2005, National Campaign Kylie Minogue 2007, Celine Dion 2007, Adidas 2007
UNILEVER: National Campaign `Delma` football championship 2005, National Campaign `Cif Domestos` Spring Cleaning 2006, Autumn Cleaning 2006, `Delma Stars Talk to You` 2006, Delma Events – Secretele Mariei 2006, National Campaign Omo Top White, Cif Trigger, Knorr Essence, Knorr `the Chief makes u a winner`, Metro Expo – Romexpo 2006, National Campaign Cif Domestos Spring Cleaning 2007, Domestos 5X
Date September 2004 – April 2005
Occupation or position held BTL Coordinator
Main activities and responsibilities • develop BTL strategies and provide BTL guidelines for clients that create common good understanding of BTL and its strategies across the organization and consequently guarantee coherency in activities in whole market
• select and manage promoters, hostesses and control their work
• manage BTL budget, allocate resources to projects sufficient to their effective and successful implementation
• implement campaigns in time and budget
• complete pre and post evaluation campaign
Name and address of employer Violet Advertising, Bucharest
Type of business or sector Advertising
Projects GORENJE: Launching Event – Premium Touch, Wholesalers Party
BEAUTY SHOP: Aniversary Party – 5 years in Romania
MARKS&SPENCER: Spring/Summer Collection 2005
MOTHERCARE: Launching Event, Kids Xmass Party
ALPHA LEASING: TIMM, Indagra 2004, Doctors Congress, RomMedica 2005, Construct Expo 2005
Date August 2003 – August 2004
Occupation or position held Account Executive
Main activities and responsibilities • identify locations accordingly to BTL strategy
• support in developing and implementing BTL activities in territory
• maintain the relations with supervisors in the field
• prepare and distribute the logistic for BTL projects
• casting and training of promoters
• prepare weekly reports
Name and address of employer G&C Media, Bucharest
Type of business or sector Advertising
Projects LONDA: National Campaign Colour Cream, Woman of the Year 2003, National Campaign Londa Sun
VIOLET: National Campaign Le Pont, Launching Campaign Beauty Shop
Date April 2001 – February 2003
Occupation or position held BTL Coordinator
Main activities and responsibilities • identify locations accordingly to BTL strategy
• support in developing and implementing BTL activities in territory
• maintain the relations with supervisors in the field
• prepare and distribute the logistic for BTL projects
• casting and training of promoters
• prepare weekly reports
Name and address of employer Etiquette Models, Bucharest
Type of business or sector Advertising
Projects MOBIFON: `Pro FM is here`, Marathon 2001
UNILEVER: National Campaign `Organics direct consumer interaction`, Rexona ultra creme, Omo
LONDA: National Campaign Londa Magic Colours
COTY: National Campaign `Championship with Adidas Gifts`, Chanson
L`OREAL: Garnier Nutrisse
BLACK PENCIL: Elite Cappucino Launching, National Campaign Bucegi, Elite Instant Chocolate
FOCUS PUBLICIS: Grant`s Parties, Jim Beam, Campari, Cinzano
PR: East on Catwalk
Education and training
Dates 1999 – 2003
Title of qualification awarded Journalist
Principal subjects/occupational skills covered Journalism
Name of the organisation Hyperion University, Bucharest
Dates 1995-1999
Title of qualification awarded Highschool diploma
Principal subjects/occupational skills covered Human, intensiv Italian
Name of the organisation Dante Alighieri High school, Bucharest
Personal skills and competences
Self-assessment Understanding Speaking Writing
European level (*) Listening Reading Spoken interaction Spoken production
Italian Advanced Advanced Advanced Advanced Advanced
English Intermediate Intermediate Intermediate Intermediate Intermediate
Organisational skills and competences - well organized
- team working abilities
- dynamic, hard working
- good analytical skills
Computer skills and competences Word , Excel, PowerPoint, Outlook, Internet
Driving licence Full licence B
Date July 2009 – Present
Account Manager
Main activities and responsibilities • build the BTL plan that meets the requirements of the corporate strategies and contributes to the overall performance and growth of the company
• manage the campaigns so as to produce required brand image, brand positioning, brand awareness, market&channel share, profitability
• manage/supervise BTL projects in keeping with brand strategies so as to produce maximum beneficial effect to the brand
• select and manage external suppliers (negotiate contractual relationship with them producing guidelines for agencies work, controlling quality and quantity of their output.)
• manage BTL budget, allocate resources in line with company budget guideline and requirements so as to maximize the profitability of a brand
• manage, motivate, coach account executive and supervisors in order to maximize their efficiency and contribution to the company effort as well as support their professional development
• set BTL projects objectives in line with BTL strategies and annual plans
Name and address of employer Grup Sapte, Bucharest
Type of business or sector Advertising/BTL Agency
Projects NESTLE CEREALS: National campaign 2009-2010
BEIERSDORF: NIVEA National campaign 2009-2010
ZELMER: National campaign 2009-2010
MARS: SNICKERS, M&M’S National campaign 2009-2010
HEINEKEN: National campaign 2009-2010
Date May 2005 – November 2007
Occupation or position held Group Account Manager
Main activities and responsibilities • build the BTL plan that meets the requirements of the corporate strategies and contributes to the overall performance and growth of the company
• manage the campaigns so as to produce required brand image, brand positioning, brand awareness, market&channel share, profitability
• manage/supervise BTL projects in keeping with brand strategies so as to produce maximum beneficial effect to the brand
• select and manage external suppliers (negotiate contractual relationship with them producing guidelines for agencies work, controlling quality and quantity of their output.)
• manage BTL budget, allocate resources in line with company budget guideline and requirements so as to maximize the profitability of a brand
• manage, motivate, coach account executive and supervisors in order to maximize their efficiency and contribution to the company effort as well as support their professional development
• set BTL projects objectives in line with BTL strategies and annual plans
Name and address of employer Brands On Marketing, Bucharest
Type of business or sector Advertising/BTL Agency
Projects CAROLI: National campaign 2005 / 2006, Gourmet National campaign 2005 / 2006
DOBROGEA: Lucky Draw Univers`all, National sampling Campaign Eugenia
SCA HYGIENE: National Campaign Libero, Libresse,Tena
PRODAL: Summer Party Stalinskaya 2005, Summer Party Wembley 2005
COTY: National Caravan `Da cheie bestiei` 2005, National Campaign Adidas (happy hours) 2005, National X-Mass Campaign 2005, National Campaign Kylie Minogue 2007, Celine Dion 2007, Adidas 2007
UNILEVER: National Campaign `Delma` football championship 2005, National Campaign `Cif Domestos` Spring Cleaning 2006, Autumn Cleaning 2006, `Delma Stars Talk to You` 2006, Delma Events – Secretele Mariei 2006, National Campaign Omo Top White, Cif Trigger, Knorr Essence, Knorr `the Chief makes u a winner`, Metro Expo – Romexpo 2006, National Campaign Cif Domestos Spring Cleaning 2007, Domestos 5X
Date September 2004 – April 2005
Occupation or position held BTL Coordinator
Main activities and responsibilities • develop BTL strategies and provide BTL guidelines for clients that create common good understanding of BTL and its strategies across the organization and consequently guarantee coherency in activities in whole market
• select and manage promoters, hostesses and control their work
• manage BTL budget, allocate resources to projects sufficient to their effective and successful implementation
• implement campaigns in time and budget
• complete pre and post evaluation campaign
Name and address of employer Violet Advertising, Bucharest
Type of business or sector Advertising
Projects GORENJE: Launching Event – Premium Touch, Wholesalers Party
BEAUTY SHOP: Aniversary Party – 5 years in Romania
MARKS&SPENCER: Spring/Summer Collection 2005
MOTHERCARE: Launching Event, Kids Xmass Party
ALPHA LEASING: TIMM, Indagra 2004, Doctors Congress, RomMedica 2005, Construct Expo 2005
Date August 2003 – August 2004
Occupation or position held Account Executive
Main activities and responsibilities • identify locations accordingly to BTL strategy
• support in developing and implementing BTL activities in territory
• maintain the relations with supervisors in the field
• prepare and distribute the logistic for BTL projects
• casting and training of promoters
• prepare weekly reports
Name and address of employer G&C Media, Bucharest
Type of business or sector Advertising
Projects LONDA: National Campaign Colour Cream, Woman of the Year 2003, National Campaign Londa Sun
VIOLET: National Campaign Le Pont, Launching Campaign Beauty Shop
Date April 2001 – February 2003
Occupation or position held BTL Coordinator
Main activities and responsibilities • identify locations accordingly to BTL strategy
• support in developing and implementing BTL activities in territory
• maintain the relations with supervisors in the field
• prepare and distribute the logistic for BTL projects
• casting and training of promoters
• prepare weekly reports
Name and address of employer Etiquette Models, Bucharest
Type of business or sector Advertising
Projects MOBIFON: `Pro FM is here`, Marathon 2001
UNILEVER: National Campaign `Organics direct consumer interaction`, Rexona ultra creme, Omo
LONDA: National Campaign Londa Magic Colours
COTY: National Campaign `Championship with Adidas Gifts`, Chanson
L`OREAL: Garnier Nutrisse
BLACK PENCIL: Elite Cappucino Launching, National Campaign Bucegi, Elite Instant Chocolate
FOCUS PUBLICIS: Grant`s Parties, Jim Beam, Campari, Cinzano
PR: East on Catwalk
Education and training
Dates 1999 – 2003
Title of qualification awarded Journalist
Principal subjects/occupational skills covered Journalism
Name of the organisation Hyperion University, Bucharest
Dates 1995-1999
Title of qualification awarded Highschool diploma
Principal subjects/occupational skills covered Human, intensiv Italian
Name of the organisation Dante Alighieri High school, Bucharest
Personal skills and competences
Self-assessment Understanding Speaking Writing
European level (*) Listening Reading Spoken interaction Spoken production
Italian Advanced Advanced Advanced Advanced Advanced
English Intermediate Intermediate Intermediate Intermediate Intermediate
Organisational skills and competences - well organized
- team working abilities
- dynamic, hard working
- good analytical skills
Computer skills and competences Word , Excel, PowerPoint, Outlook, Internet
Driving licence Full licence B