R
Riccardo
Italia
Various Roman Hotels Rome July 2009 - Present
Consultant.
Develop and implement an overall integrated Social Media Optimization strategy. Design and create content for the Company’s hotels’ websites.
LIV BALLARD INC. – Los Angeles, Rome. January 2008 – February 2010
Cross Functions Manager.
- Product Development Manager:
Responsible for production of collection. Supervise all production processes. Liaise with creative business unit and product development unit.
Create and implement merchandising strategy and plan.
-Marketing analyst:
Benchmarking trade analysis, competitors’ product analysis, competitors’ positioning.
-Brand/Marketing Manager:
Develop and implement overall communication strategy.
Create and Edit all Collateral Materials, including Copy and Design of Overall Concept for Brochures, Press Kits, etc. Source and supervise graphic designer/creative director.
Develop, organize and supervise photo shoot of the collections.
Content manager for front store page.
-PR Manager.
Responsible for the communication with retail stores/outlets (eg., Maxfield Los Angeles). Organize trunk shows and promotional events.
BVLGARI/ACCENTURE. - New York City, Rome, Milan January 2007 – December 2007
Consultant Content Manager. WWW.US.BULGARI.COM. Benchmarking Analysis within the Jewelry and Luxury goods ecommerce market. Responsible for overall Online communication and ecommerce strategy direction and development. Review and coordinate iconic and written contents communication activities. Preparation and development of Project progress report presentations.
Consultant.
Develop and implement an overall integrated Social Media Optimization strategy. Design and create content for the Company’s hotels’ websites.
LIV BALLARD INC. – Los Angeles, Rome. January 2008 – February 2010
Cross Functions Manager.
- Product Development Manager:
Responsible for production of collection. Supervise all production processes. Liaise with creative business unit and product development unit.
Create and implement merchandising strategy and plan.
-Marketing analyst:
Benchmarking trade analysis, competitors’ product analysis, competitors’ positioning.
-Brand/Marketing Manager:
Develop and implement overall communication strategy.
Create and Edit all Collateral Materials, including Copy and Design of Overall Concept for Brochures, Press Kits, etc. Source and supervise graphic designer/creative director.
Develop, organize and supervise photo shoot of the collections.
Content manager for front store page.
-PR Manager.
Responsible for the communication with retail stores/outlets (eg., Maxfield Los Angeles). Organize trunk shows and promotional events.
BVLGARI/ACCENTURE. - New York City, Rome, Milan January 2007 – December 2007
Consultant Content Manager. WWW.US.BULGARI.COM. Benchmarking Analysis within the Jewelry and Luxury goods ecommerce market. Responsible for overall Online communication and ecommerce strategy direction and development. Review and coordinate iconic and written contents communication activities. Preparation and development of Project progress report presentations.