R
Riccardo R.
Italia
My experience is about branding in all its polyhedral aspects viewing, pursuing and connecting the main components of building a brand: "a diamond creative idea set in a titanium marketing strategy". Along more than 38 years I've been involved in brand creation, evolution and revitalization across different disciplines, working in advertising/marketing/integrated/digital agencies, design firms and as independent professional.
I believe in the power of ideas when their effectiveness becomes measurable, this belief led me to consolidate my marketing knowledge the same way as my creative and design background, acquiring over the years broad experience in almost all aspects of design, advertising and main marketing fields.
I'm still both team director and hands on creative/designer as well as expert digital and social marketer; it means knowing how creatives and designers think, work and at the same time being capable to take place and work in a marketing team, or providing creative and marketing solutions as consultant. It's about human being, curiosity, ongoing seeking and learning, understanding, liaising, trust. It's about providing ideas and above all being inspired.
KEY COMPETENCIES
Strengthened digital, social and strategic marketing knowledge, creative, advertising, design, digital/mobile experience on international companies, brands, different products/services and market areas. Significant experience in healthcare, beauty&fashion, food&beverages, financial, retail, fmcg, automotive and telecommunication.
I believe in the power of ideas when their effectiveness becomes measurable, this belief led me to consolidate my marketing knowledge the same way as my creative and design background, acquiring over the years broad experience in almost all aspects of design, advertising and main marketing fields.
I'm still both team director and hands on creative/designer as well as expert digital and social marketer; it means knowing how creatives and designers think, work and at the same time being capable to take place and work in a marketing team, or providing creative and marketing solutions as consultant. It's about human being, curiosity, ongoing seeking and learning, understanding, liaising, trust. It's about providing ideas and above all being inspired.
KEY COMPETENCIES
Strengthened digital, social and strategic marketing knowledge, creative, advertising, design, digital/mobile experience on international companies, brands, different products/services and market areas. Significant experience in healthcare, beauty&fashion, food&beverages, financial, retail, fmcg, automotive and telecommunication.