P
Pablo M.
Italia
Consultant in User Experience Design, Digital Strategy, eCommerce, User / Customer Experience, on line customer usability, Digital Marketing for the market: Energy, Domestic appliances, Digital health, Patient Solutions, Fashion Retail, Travel, Insurance, Professional Publishing, Banking & Finance and Events.
Design of the commercial and brand communication strategy on the online stores;
CRO, Seo, Sem, Crm Dem and Newsletter, Affiliation, Social Marketing strategies to increase traffic, visibility and sales. Analysis and monitoring of the main KPIs and online business performance, through Analytics tools;
UX Design Process > Usability check-up: heuristic evaluation – User Research (User Personas, Stakeholder Interviews) – User Story - Customer Journey Map, User flow - Card Sorting, Information Architecture – User Flow – Wireflow (Wireframe and Interaction Design and Prototyping) – UX Optimization A/B testing.
UI Design – Atomic Design System - Web Content Accessibility Guidelines
Management of the e-commerce platform ( CMS Shopify, Prestashop, Kooomo, Magento, WordPress ) and apps (catalog, promotions and content).
CRM management with Lead generation activities and set up newsletter campaigns through marketing automation tools as MailUp, Mailchimp, Contactlab and similar.
Point of contact with media agencies for the performance of digital activities;
Monitoring of new trends, opportunities, activities of competitors.
Initiative skills, analytical skills, result orientation, good relational skills, flexibility and sensitivity to internal and external customers.
Html W3C and CSS Developer, Bootstrap -responsive and Mobile Web Design- cross-browser/devices code
Analytic tools: Contentsquare, Google Analytics, Google Tag Mangager, Google Optimize, Google Data Studio, Facebook Insights, Hotjar
UX tools: Figma/ Axure / Adobe XD / Balsamiq
Usability Check Up - Heuristic Evaluation
Adobe Creative Suite - Photoshop, Illustrator, Dreamweaver, Animate
UI: Material Design | InVision | Design Better, Design System
Agile: Jira
SEO
Design of the commercial and brand communication strategy on the online stores;
CRO, Seo, Sem, Crm Dem and Newsletter, Affiliation, Social Marketing strategies to increase traffic, visibility and sales. Analysis and monitoring of the main KPIs and online business performance, through Analytics tools;
UX Design Process > Usability check-up: heuristic evaluation – User Research (User Personas, Stakeholder Interviews) – User Story - Customer Journey Map, User flow - Card Sorting, Information Architecture – User Flow – Wireflow (Wireframe and Interaction Design and Prototyping) – UX Optimization A/B testing.
UI Design – Atomic Design System - Web Content Accessibility Guidelines
Management of the e-commerce platform ( CMS Shopify, Prestashop, Kooomo, Magento, WordPress ) and apps (catalog, promotions and content).
CRM management with Lead generation activities and set up newsletter campaigns through marketing automation tools as MailUp, Mailchimp, Contactlab and similar.
Point of contact with media agencies for the performance of digital activities;
Monitoring of new trends, opportunities, activities of competitors.
Initiative skills, analytical skills, result orientation, good relational skills, flexibility and sensitivity to internal and external customers.
Html W3C and CSS Developer, Bootstrap -responsive and Mobile Web Design- cross-browser/devices code
Analytic tools: Contentsquare, Google Analytics, Google Tag Mangager, Google Optimize, Google Data Studio, Facebook Insights, Hotjar
UX tools: Figma/ Axure / Adobe XD / Balsamiq
Usability Check Up - Heuristic Evaluation
Adobe Creative Suite - Photoshop, Illustrator, Dreamweaver, Animate
UI: Material Design | InVision | Design Better, Design System
Agile: Jira
SEO