M
Mirco B.
Italia
Innocean Worldwide Italy s.r.l.
Senior Art Director
Innocean is the Korean In-house Marketing Agency of Hyundai Motor group. As an art director, my core role is being in charge of Hyundai and Kia’s advertising campaigns, from ideation with client until its execution, supervising vendor companies responsible for the deliverables.
Clients: Hyundai, KIA, Hankook
August 2017 - February 2022
ZooCom srl
Senior Art Director
Zoocom is the creative agency of OneDay group specialized in promoting media content targeted to Generation Z on the following channels: digital, social media and offline.
Clients: Kidult, Eurospin, Vileda
May 2017 - August 2017
E3 (DigiTouch Spa)
Art Director
E3 is a digital marketing agency, part of DigiTouch Group. As a senior art director, I was responsible for leading campaigns focused on mobile, social media and new technologies used in advertising. Clients: Banca Generali, Banca Mediolanum, Boggi, CartaSi, Citroën, Deutsche Bank, Sanofi, Hartmann, Peugeot, Unieuro.
April 2016 - May 2017
Kube Libre
Art Director
Kube Libre is an integrated communication agency in Milan. The diversity of its clients allowed me to become more versatile, greatly expanding my professional skills. Working closely with the CEO (Luciano Nardi, former CEO of BCube) and the creative directors, we dealt with the development of integrated campaigns from the strategy to the idea, from the development to the final execution, being involved throughout the whole creative process and managing part of the production cycle directly with customers.
Clients: Aviva insurances, Corriere del Ticino, Dayco, FCA - FIAT Group, Maserati, Sanlorenzo yacht, Unilever.
March 2010 - April 2016
BCube
Digital Art Director
Luciano Nardi (BCube CEO) hired me to start and lead the internal digital department of BCube. Gained extensive experience working together with the agency’s creative team on the design and development of digital media campaigns for Italian and international clients. I was in charge of banners’ concept and design for the several media placements, as well as landing pages and dedicated websites UIX. I was also responsible for all the communication and management of external suppliers.
Clients: BMW, MINI, The Coca-Cola Company
December 2008 - March 2010
Forchets
Digital Art Director
I was invited by Riccardo Beretta (Forchets associated CEO) to start "Forchets-digital": a digital-only division of Forchets dedicated exclusively to digital advertising. The new challenge gave me the opportunity to quickly learn new skills, allowing me also to gain expertise in building consumer engagement ideas in a digital environment, managing new media formats from banners to landing pages and dedicated sites and working closely to internal and external stakeholders.
Clients: Cariparma, Ferrero, SKY
July 2007 - December 2008
Senior Art Director
Innocean is the Korean In-house Marketing Agency of Hyundai Motor group. As an art director, my core role is being in charge of Hyundai and Kia’s advertising campaigns, from ideation with client until its execution, supervising vendor companies responsible for the deliverables.
Clients: Hyundai, KIA, Hankook
August 2017 - February 2022
ZooCom srl
Senior Art Director
Zoocom is the creative agency of OneDay group specialized in promoting media content targeted to Generation Z on the following channels: digital, social media and offline.
Clients: Kidult, Eurospin, Vileda
May 2017 - August 2017
E3 (DigiTouch Spa)
Art Director
E3 is a digital marketing agency, part of DigiTouch Group. As a senior art director, I was responsible for leading campaigns focused on mobile, social media and new technologies used in advertising. Clients: Banca Generali, Banca Mediolanum, Boggi, CartaSi, Citroën, Deutsche Bank, Sanofi, Hartmann, Peugeot, Unieuro.
April 2016 - May 2017
Kube Libre
Art Director
Kube Libre is an integrated communication agency in Milan. The diversity of its clients allowed me to become more versatile, greatly expanding my professional skills. Working closely with the CEO (Luciano Nardi, former CEO of BCube) and the creative directors, we dealt with the development of integrated campaigns from the strategy to the idea, from the development to the final execution, being involved throughout the whole creative process and managing part of the production cycle directly with customers.
Clients: Aviva insurances, Corriere del Ticino, Dayco, FCA - FIAT Group, Maserati, Sanlorenzo yacht, Unilever.
March 2010 - April 2016
BCube
Digital Art Director
Luciano Nardi (BCube CEO) hired me to start and lead the internal digital department of BCube. Gained extensive experience working together with the agency’s creative team on the design and development of digital media campaigns for Italian and international clients. I was in charge of banners’ concept and design for the several media placements, as well as landing pages and dedicated websites UIX. I was also responsible for all the communication and management of external suppliers.
Clients: BMW, MINI, The Coca-Cola Company
December 2008 - March 2010
Forchets
Digital Art Director
I was invited by Riccardo Beretta (Forchets associated CEO) to start "Forchets-digital": a digital-only division of Forchets dedicated exclusively to digital advertising. The new challenge gave me the opportunity to quickly learn new skills, allowing me also to gain expertise in building consumer engagement ideas in a digital environment, managing new media formats from banners to landing pages and dedicated sites and working closely to internal and external stakeholders.
Clients: Cariparma, Ferrero, SKY
July 2007 - December 2008