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melissa R.
Italia
Account Management: Interaction between clients and internal departments, competitor analysis, and brand restyling. I manage the entire creative development cycle from brief to artwork delivery, based on the country plan for each brand and market, ensuring all requirements and deadlines are met. I oversee new product development and launches, with a focus on packaging projects, including variations for different formats, new SKU studies, packaging material analysis, and print qualification. I also develop key visuals, TVC scripts, and POS materials.