M
Maria M.
Italia
Maria Martina Caffo
Milano, Italia
Email: mmartina.caffo@gmail.com | LinkedIn: https://www.linkedin.com/in/maria-martina-c-2706b320/
Professional Profile
Strategic and operational marketing professional with over 10 years of experience across fashion, tech, consumer electronics, consulting, and services sectors. Specialized in project and team management, brand strategy, digital communication, and internal start-up development. Known for the ability to manage complexity, create clarity, and deliver results under pressure. Currently seeking a remote position outside of client-facing roles to continue delivering value with discretion, focus, and strategic insight.
Key Skills
* Strategic & Operational Marketing
* Project & Team Management
* Digital Strategy & Content Planning
* Brand Development & Communication
* Internal Start-up Leadership
* Market & Competitor Analysis
* CRM, CMS, Digital Platforms (Salesforce, HubSpot, GA, Ads, WordPress)
* Languages: Italian (native), English (fluent), French (intermediate), Danish (basic)
Professional Experience
Senior Account Manager Storyfactory – Milano (Jan 2025 – Mar 2025)
* Oversaw 7 international clients in sectors including consumer electronics, consulting, fashion retail, and services.
* Spearheaded the launch and management of an internal start-up, coordinating cross-functional teams.
Head of Strategy / Strategic Marketing Manager CUBISH – Start-up in Progress (Jul 2021 – Feb 2024)
* Led a cross-functional team (5 people) in defining market strategy for a cutting-edge AR product.
* Conducted SWOT, PESTEL, Porter’s Five Forces, and Lean Canvas analysis.
* Defined brand values, marketing mix, and coordinated digital marketing execution.
Marketing Manager EXEL Watches – Lugano (Feb 2023 – Aug 2023)
* Managed digital and communication activities across 10 units.
* Provided brand consulting and implemented regional digital strategy.
Senior Project Manager / Account Manager AIM Group International – Milano (Mar 2021 – Nov 2021)
* Managed multi-channel projects for clients like Bormioli Pharma, Bally, Autogrill.
Digital Account Manager Dag Communication – Milano (Jan 2019 – Feb 2021)
* Managed digital strategy, pricing, and upselling strategies.
* Coordinated ADV, SEO, SEM, and Social Media projects.
Relocation to Denmark (Dec 2021 – Feb 2023)
Senior Account Manager Blogmeter / Me Source Srl – Milano (Jun 2018 – Jan 2019)
* Product Manager for influencer analytics platform.
* Led branding and product launch projects, especially focused on Chinese/Asian markets.
Social & Content Project Manager H2H – Milano (Jul 2014 – May 2018) Social Media Manager Ideolo – Milano (Jun 2013 – Jun 2014)
Education
* Executive Master in Luxury Management – 24 Ore Business School (2021)
* Executive Program in Marketing Management – LUISS Business School (2020)
* Master in Social Media Marketing – Eurogiovani (2013)
* Bachelor's Degree in Fashion Sciences – Università degli Studi di Bari
Certifications
* Agile System Certification (2019)
* Google Digital Marketing & eCommerce Specialization
* Google Ads Search Certification
* Google Ads Display Certification
* Google Ads Video Certification
* Google Ads Shopping Certification
* Google Ads App Certification
* Google Ads Measurement Certification
* Google Analytics Individual Qualification
* Influencer Marketing Strategy – Rutgers, State University of New Jersey
* Sustainability & Corporate Social Responsibility – Copenhagen Business School
* Sustainable Fashion – Copenhagen Business School
* Introduction to Public Relations and Media – University of Colorado Boulder
* Strategic Business Analysis – LinkedIn Learning
* Active Listening & Effective Communication – LinkedIn Learning
* Identify Your Target Market – LinkedIn Learning
* Creating Customer Personas – LinkedIn Learning
* SWOT Analysis & Brand Growth Strategies – LinkedIn Learning
* The Art of Leadership – LinkedIn Learning
* What is Change Management? – LinkedIn Learning
Volunteering
Røde Kors Hovedstaden (Mar 2022 – Aug 2022)
* Assisted with sorting, pricing, and customer care
Professional Profile
Strategic and operational marketing professional with over 10 years of experience across fashion, tech, consumer electronics, consulting, and services sectors. Specialized in project and team management, brand strategy, digital communication, and internal start-up development. Known for the ability to manage complexity, create clarity, and deliver results under pressure. Currently seeking a remote position outside of client-facing roles to continue delivering value with discretion, focus, and strategic insight.
Key Skills
* Strategic & Operational Marketing
* Project & Team Management
* Digital Strategy & Content Planning
* Brand Development & Communication
* Internal Start-up Leadership
* Market & Competitor Analysis
* CRM, CMS, Digital Platforms (Salesforce, HubSpot, GA, Ads, WordPress)
* Languages: Italian (native), English (fluent), French (intermediate), Danish (basic)
Professional Experience
Senior Account Manager Storyfactory – Milano (Jan 2025 – Mar 2025)
* Oversaw 7 international clients in sectors including consumer electronics, consulting, fashion retail, and services.
* Spearheaded the launch and management of an internal start-up, coordinating cross-functional teams.
Head of Strategy / Strategic Marketing Manager CUBISH – Start-up in Progress (Jul 2021 – Feb 2024)
* Led a cross-functional team (5 people) in defining market strategy for a cutting-edge AR product.
* Conducted SWOT, PESTEL, Porter’s Five Forces, and Lean Canvas analysis.
* Defined brand values, marketing mix, and coordinated digital marketing execution.
Marketing Manager EXEL Watches – Lugano (Feb 2023 – Aug 2023)
* Managed digital and communication activities across 10 units.
* Provided brand consulting and implemented regional digital strategy.
Senior Project Manager / Account Manager AIM Group International – Milano (Mar 2021 – Nov 2021)
* Managed multi-channel projects for clients like Bormioli Pharma, Bally, Autogrill.
Digital Account Manager Dag Communication – Milano (Jan 2019 – Feb 2021)
* Managed digital strategy, pricing, and upselling strategies.
* Coordinated ADV, SEO, SEM, and Social Media projects.
Relocation to Denmark (Dec 2021 – Feb 2023)
Senior Account Manager Blogmeter / Me Source Srl – Milano (Jun 2018 – Jan 2019)
* Product Manager for influencer analytics platform.
* Led branding and product launch projects, especially focused on Chinese/Asian markets.
Social & Content Project Manager H2H – Milano (Jul 2014 – May 2018) Social Media Manager Ideolo – Milano (Jun 2013 – Jun 2014)
Education
* Executive Master in Luxury Management – 24 Ore Business School (2021)
* Executive Program in Marketing Management – LUISS Business School (2020)
* Master in Social Media Marketing – Eurogiovani (2013)
* Bachelor's Degree in Fashion Sciences – Università degli Studi di Bari
Certifications
* Agile System Certification (2019)
* Google Digital Marketing & eCommerce Specialization
* Google Ads Search Certification
* Google Ads Display Certification
* Google Ads Video Certification
* Google Ads Shopping Certification
* Google Ads App Certification
* Google Ads Measurement Certification
* Google Analytics Individual Qualification
* Influencer Marketing Strategy – Rutgers, State University of New Jersey
* Sustainability & Corporate Social Responsibility – Copenhagen Business School
* Sustainable Fashion – Copenhagen Business School
* Introduction to Public Relations and Media – University of Colorado Boulder
* Strategic Business Analysis – LinkedIn Learning
* Active Listening & Effective Communication – LinkedIn Learning
* Identify Your Target Market – LinkedIn Learning
* Creating Customer Personas – LinkedIn Learning
* SWOT Analysis & Brand Growth Strategies – LinkedIn Learning
* The Art of Leadership – LinkedIn Learning
* What is Change Management? – LinkedIn Learning
Volunteering
Røde Kors Hovedstaden (Mar 2022 – Aug 2022)
* Assisted with sorting, pricing, and customer care