M
Margherita C.
Italia
SKILLS
• Advertising Expertise: over 6 years experience at developing marketing strategies, planning and executing integrated campaigns with a focus on Digital and Social Marketing
• Sales Expertise: almost 2 years experience as Inside Sales Manager
• Strong financial/business acumen, results driven, action oriented
• Able to work across internal teams (Creative, Media, Social Media, Digital PR, Technology), as well as third parties such as external agencies and vendors
• Skilled in developing and presenting new business/strategy pitches
• Strategic agility, project management and priority setting
• Strong ability to think creatively
• Management skills: delegate responsibilities and convey clear expectations
PROFESSIONAL EXPERIENCE
Deep Focus, New York, NY April 10 – Present
Marketing Supervisor: Samsung Mobile USA
• Account lead managing pitching, strategy development, execution, launch, maintenance and reporting of social campaigns
• Work with other STA AORs to coordinate and execute integrated campaigns in support of new product launches
• Led the social strategy and oversaw the social execution of the Galaxy S II “The Next Big Thing†campaign against the iPhone (resulted in 5% increase in Share of Voice and 400,000 new “Likesâ€)
• Create and manage terms and budget for Statements of Work
• Manage and mentor a team of 2 account persons with P&L responsibilities
Marketing Supervisor: Houselogic - NAR
• Oversee the Deep Focus Communication team in the daily management of HouseLogic Facebook, Twitter and Google+ branded channels as well as bloggers outreach efforts
• Partner with external SEM/SEO agency and Houselogic.com Editorial team to ensure the end-to-end user experience is SEO friendly and to ensure customer acquisition and awareness goals are achieved across the board
• Partnered with Huge Interactive on the 2.0 site redesign of HouseLogic.com (NAR digital brand)
• Worked with Deep Focus Media team on a Facebook Cost Per Like campaign which delivered 30,000 new Likes over the course of three weeks
Marketing Supervisor: LMK – Hearst Digital
• Developed a brand & product launch plan, and customer acquisition program to support the launch of the new LMK iPhone app
• Reached 85,000 paid downloads and over 2,000 organic downloads over the first month in the iTune store
• Provided product development input on features, pricing and social connectivity
• Built brand and product value proposition
• Worked on pricing strategy and promotional models
• Defined brand messaging to costumers and advertising partners
• Managed mobile and online creative concept development for launch campaign
• Worked across teams to coordinate communications, media and social media outreach plans
Marketing Supervisor - Business Development
• Developed digital brand strategy and pitched assignment-winning proposals for Vichy L'Oreal, Revlon Cosmetics, and Samsung Mobile
• Contributed to the ideation of integrated programs to support these organizations brand strategy, driving brand awareness, client acquisition, engagement and retention goals within assigned budgets
Moxie Interactive, New York, NY March 07 - April 10
Senior Account Executive: Verizon Wireless, Verizon Telecom
• Served as primary day-to-day client contact for all interactive marketing campaigns of new product or service launches for Verizon Wireless and Verizon Wireline. Such projects included micro-sites, social media (cross promoted brand thru Facebook Verizon fan page, Twitter, YouTube ), banner ad campaigns, landing pages, Search and emails
• Managed client satisfaction ensuring initiatives are in-line with brand strategy, creative quality, budget, and timing demands
• Served as liaison between client and all internal departments for the tactical execution of all campaigns
• Originated project documents including: creative strategy briefs, estimates, timelines and status reports to Account Director and Client regarding the status of all key initiatives
• Provided accurate and thorough ongoing business projections, both internally and externally
• Responsible for three team members' growth and performance
IQ Interactive Atlanta, GA Jan 06 – March 07
Account Executive: IBM Worldwide, Celebrity Cruises, Georgia Pacific, Cartoon Network
• Managed multiple, concurrent projects from conception to completion for various clients including 9 international versions of the IBM Express Microsite, 4 international versions of IBM interactive iBrochure, CelebrityCruises.com site redesign and development of a microsite for the new ship Century
• Tracking, analyzing, and optimizing digital marketing programs to understand performance/ROI and provide reports
Thoroughbred Technologies Louisville, KY Feb 04 - April 05
Sales - Account Executive
• Responsible for the development of business opportunities and expansion of the product at distributor and retail level
• Generated sales forecast and weekly sales reports for management
• Responsible for products availability, sampling, pricing and sales support and presentation
• Represented company at tradeshows
• Promoted to Senior Account Executive after only 6 months
EDUCATION
Southern Methodist University, Cox School of Business, Dallas, TX Aug 99 - May 03
B.B.A. in Marketing; Minor in Advertising
• Advertising Expertise: over 6 years experience at developing marketing strategies, planning and executing integrated campaigns with a focus on Digital and Social Marketing
• Sales Expertise: almost 2 years experience as Inside Sales Manager
• Strong financial/business acumen, results driven, action oriented
• Able to work across internal teams (Creative, Media, Social Media, Digital PR, Technology), as well as third parties such as external agencies and vendors
• Skilled in developing and presenting new business/strategy pitches
• Strategic agility, project management and priority setting
• Strong ability to think creatively
• Management skills: delegate responsibilities and convey clear expectations
PROFESSIONAL EXPERIENCE
Deep Focus, New York, NY April 10 – Present
Marketing Supervisor: Samsung Mobile USA
• Account lead managing pitching, strategy development, execution, launch, maintenance and reporting of social campaigns
• Work with other STA AORs to coordinate and execute integrated campaigns in support of new product launches
• Led the social strategy and oversaw the social execution of the Galaxy S II “The Next Big Thing†campaign against the iPhone (resulted in 5% increase in Share of Voice and 400,000 new “Likesâ€)
• Create and manage terms and budget for Statements of Work
• Manage and mentor a team of 2 account persons with P&L responsibilities
Marketing Supervisor: Houselogic - NAR
• Oversee the Deep Focus Communication team in the daily management of HouseLogic Facebook, Twitter and Google+ branded channels as well as bloggers outreach efforts
• Partner with external SEM/SEO agency and Houselogic.com Editorial team to ensure the end-to-end user experience is SEO friendly and to ensure customer acquisition and awareness goals are achieved across the board
• Partnered with Huge Interactive on the 2.0 site redesign of HouseLogic.com (NAR digital brand)
• Worked with Deep Focus Media team on a Facebook Cost Per Like campaign which delivered 30,000 new Likes over the course of three weeks
Marketing Supervisor: LMK – Hearst Digital
• Developed a brand & product launch plan, and customer acquisition program to support the launch of the new LMK iPhone app
• Reached 85,000 paid downloads and over 2,000 organic downloads over the first month in the iTune store
• Provided product development input on features, pricing and social connectivity
• Built brand and product value proposition
• Worked on pricing strategy and promotional models
• Defined brand messaging to costumers and advertising partners
• Managed mobile and online creative concept development for launch campaign
• Worked across teams to coordinate communications, media and social media outreach plans
Marketing Supervisor - Business Development
• Developed digital brand strategy and pitched assignment-winning proposals for Vichy L'Oreal, Revlon Cosmetics, and Samsung Mobile
• Contributed to the ideation of integrated programs to support these organizations brand strategy, driving brand awareness, client acquisition, engagement and retention goals within assigned budgets
Moxie Interactive, New York, NY March 07 - April 10
Senior Account Executive: Verizon Wireless, Verizon Telecom
• Served as primary day-to-day client contact for all interactive marketing campaigns of new product or service launches for Verizon Wireless and Verizon Wireline. Such projects included micro-sites, social media (cross promoted brand thru Facebook Verizon fan page, Twitter, YouTube ), banner ad campaigns, landing pages, Search and emails
• Managed client satisfaction ensuring initiatives are in-line with brand strategy, creative quality, budget, and timing demands
• Served as liaison between client and all internal departments for the tactical execution of all campaigns
• Originated project documents including: creative strategy briefs, estimates, timelines and status reports to Account Director and Client regarding the status of all key initiatives
• Provided accurate and thorough ongoing business projections, both internally and externally
• Responsible for three team members' growth and performance
IQ Interactive Atlanta, GA Jan 06 – March 07
Account Executive: IBM Worldwide, Celebrity Cruises, Georgia Pacific, Cartoon Network
• Managed multiple, concurrent projects from conception to completion for various clients including 9 international versions of the IBM Express Microsite, 4 international versions of IBM interactive iBrochure, CelebrityCruises.com site redesign and development of a microsite for the new ship Century
• Tracking, analyzing, and optimizing digital marketing programs to understand performance/ROI and provide reports
Thoroughbred Technologies Louisville, KY Feb 04 - April 05
Sales - Account Executive
• Responsible for the development of business opportunities and expansion of the product at distributor and retail level
• Generated sales forecast and weekly sales reports for management
• Responsible for products availability, sampling, pricing and sales support and presentation
• Represented company at tradeshows
• Promoted to Senior Account Executive after only 6 months
EDUCATION
Southern Methodist University, Cox School of Business, Dallas, TX Aug 99 - May 03
B.B.A. in Marketing; Minor in Advertising