Margherita L.

Margherita Loewy

PROFESSION
Free Lance Advertising and Integrated Marketing Communications Agent.

D.O.B. 13/08/ 1967
P.O.B. Genoa, ITALY
Nationality: Italian

Home address: Via Barzilai, 13/24 - 20146 Milano
Tel./Fax + 39 02 36693898
Mobile phone no. + 39 347 6237255

Residential address: Piazza Scuole Pie, 7 – 16123 Genoa GE

e-mail info@loewyadv.it; m.loewy@ad-hub.com
website www.loewyadv.it; www.ad-hub.com

Company name: loewy adv
Websites: www.loewyadv.it
www.ad-hub.com



EDUCATIONAL HISTORY
- Classical School-Leaving Certificate (Diploma), Lyceum Andrea D'Oria - Genoa 1985
- TOEFL Certificate, University of Berkeley, California USA 1986
- Diploma as an Interpreter and Translator (German, English):
School for Interpreters and Translators (S.S.I.T.), Milan 1986 -1988
- University Degree in Modern Languages (German, English), I.U.L.M., Milan 1989-1990
- Specialisation in Technical Translation, Goethe Institut - Milan 1990


LANGUAGES
ITALIAN Mother tongue
ENGLISH Excellent command, oral and written
GERMAN Excellent command, oral and written
FRENCH Satisfactory command, oral e written
SPANISH Scholastic command, oral.


COMPUTER SKILLS
- QUARK X-PRESS
- ADOBE INDESIGN
- ADOBE ILLUSTRATOR
- ADOBE PHOTOSHOP
- ACROBAT
- MICROSOFT WORD
- MICROSOFT EXCEL
- QTVR AUTHORING STUDIO


EDUCATIONAL AND WORK HISTORY
I am a goal-oriented advertising and integrated marketing communications project manager with a 20-year odd experience in both public and private fields boasting clients as municipalities, shipyards, cruising companies, law firms, logistics companies, publishing groups, luxury and design brands.

[1980s and 1990s]
My school education was in humanistic subjects (Andrea Doria Classical Lyceum, Genoa, Italy - High School for Interpreters and Translators, Milan first, and then University Degree in Modern Languages I.U.L.M. Milan). In 1990, while still at university, as a scholarship holder at the Siemens AG Amberg (automation sector) I worked as a technical translator. I also worked as a negotiations interpreter and carried out a number of translations.

_ Certified Translations

_ "LIGURIA A ZIG ZAG" (Tour Guide)
Author: Andrea Parodi
Editor: Microart's Edizioni SpA

_ "ILLUSTRATED MANUAL OF ORTHOPAEDIC MEDICINE -
II Edition."
Author: James & Patricia Cyriax
Editor: Butterworths & Heinemann, London > Piccin Nuova Libraria S.p.a., Padua

_ "THE POET, THE WARRIOR, THE PROPHET"
- PAROLE DA MANGIARE
Author: Rubem A. Alves
Editor: SCM Press – London > Quiqajon – Bose
http://www.monasterodibose.it
Year: 1998

Immediately after graduating I moved closer into the world of fashion as a foreign correspondent and fashion model for Guy Laroche.
In 1997 I went into the editing office of the “Nuovo Melangolo/EINAUDI” as an editor and translator.

_ Translation: "COMPUTUS"
Author: Arno Borst
Co-translator: Enrico Ganni
Editor: Verlag Klaus Wagenbach > il nuovo melangolo – Genova
Year: 1997

_ Translation: "JUDAISM and MODERNITY – PHILOSOPHICAL ESSAYS"
GIUDAISMO E MODERNITA’
Author: Prof. Gillian Rose
Editor: Elena Löwenthal
Publisher: Blackwell (Oxford UK - Cambridge USA) > ECIG – Genoa
Year: 1997

_ Traslation: "JÃœDISCHER GLAUBE" - LA FEDE EBRAICA
Author: Schalom Ben Chorin
Publisher: J.C.B. Mohr (Paul Siebeck) – Tubingen > il nuovo melangolo
Year: 1997
Translator: Gabriele Lustig and myself

[Around 2000]
As a self-taught photographer, I produced still-life works and reportages (MERIDIANI) working side by side with the photographer Michele Rossi (www.ioweb.it) and by myself.

_ Photographic coverage : ‘Quotidiano de Il Salone del Mobile MILANO’
Client: ABITARE SEGESTA SpA
Editions: 1999 - 2000 - 2001 - 2002 - 2003 - 2004 - 2005

_ Photographic coverage: 'BAVIERA', Photography and editing
Including an article on ‘Rothemburg ob der Tauber’
Client: MERIDIANI (Editoriale DOMUS - Milano)
Year: 2001

_ Photographic coverage: ‘Natale in manicomio’ ‘Christmas in a Phsychiatric Hospital’
Client: VENERDI’ DI REPUBBLICA (see article)
See book ‘Natale in Manicomio’, Introduction by Fausto Petrella
Year: 2001
_ Photographic coverage 'MALTA' Fotografia ed Editing
Client: Editrice PORTORIA > Panama Editore SpA
(Il Giornale della Vela – Barche a Motore)
Year: 2002

_ Photographic coverage : ‘PICCOLE ANTILLE – CARAIBI’: Photography and Editing
Client: PANAMA Editore, Milano (Il Giornale della Vela –
Barche a Motore)
Year: 2002
_ Photographic coverage: ‘LA LAGUNA VENETA’ Photography and Editing
Client: PANAMA Editore Milano (Il Giornale della Vela – Barche a Motore)
Year: 2002

_ CD covers for classical music
Publishers: - "Nuova Era"
- "Cantus" - Spagna
- "Astarte" - Genova

During these years I worked as a photographer, Photo Editor and Art Buyer for several Italian advertising agencies (ICR Network MI, Geggi Tagliafico Italia GE…) for the local municipality and the Province of Genoa in the field of touristic promotion (Obiettivo 2; G8 Genoa). I also worked as a photographer and graphic designer with the photographer Mattia Morgavi (fashion, architecture and advertising). I can name a few of my clients: Costa Crociere Carnival, Grimaldi GNV, Figurella, DAB Italia, Fondazione Banca Carige, Damiani, V.E.L.I.E.R..

_ Client: Accademia Italiana Shiatsu-Do
Function: Advertising Consultant
POSTER: Art Direction, Photography
Year: 2000

_ Client: SPINNAKER
Field: Sportswear
Function: Advertising Consultant
BROCHURE: Art Direction, Photography
Year: 2002-2001

_ Client: COMUNE di GENOVA, Summit G8 2001
Function: Advertising Consultant
FOLDER bilingual (English/ Italian):
Art Direction, Fotografia, Traduzione
Year: 2001

_ Client: REGIONE LIGURIA Obiettivo 2 (UE)
Function: Advertising Consultant
ADVERTISING CAMPAIGN European Community (EU):
Art Direction, Photography, Photo Editing e Art Buying
Year: 2001

_ Client: VAL FONTANABUONA, Obiettivo 2 UE - www.geggitagliafico.com
Function: Advertising Consultant
ADVERTISING CAMPAIGN European Community (EU):
Year: 2001

_ Client: COMUNE di GENOVA/FILM COMMISSION
Function: Advertising Consultant
BROCHURE bilingual (English/Italian):
Art Direction, Phoitography, Photo Editing, Art Buying
Anno: 2001


[2002-3]
The acquired expertise from these apparently heterogeneous experiences encouraged me to set up my own company in 2002, “loewy adv” (www.loewyadv.it) with its head office in Genoa. My initial commissions were proof of my wise career move.


_ Client: CHANCE Eventi Srl
Function: Advertising Consultant
Illustrated book: ‘Genova che innamora’:
Art Direction, photography
Year: 2002

_ Client: CAVANNA OLII Srl (Seller of Olive Oil)
Function: Advertising Consultant
BROCHURE bilingual (English/Italian)
Year: 2002

_ Client: GALBANI - ICR Network – http://www.icrnetwork.com/
Function: Advertising Consultant
(Barcellona, London, Lugano, Milan, Monte Carlo, New York)
BROCHURE bilingual (English/Italian)
Year: 2002

_ Client: Symposia Congressi Srl
Function: Advertising Consultant
GREETINGS CARDS
Year: 2002

_ Cliente: BOTTEGA DEL RESTAURO
Function: Advertising Consultant
FOLDER
Year: 2002

_ Client: Producer of EXTRA VIRGIN OLIVE OIL Cerreto GE
Function: Advertising Consultant
LOGO DESIGN and LABELS
Year: 2002

_ Client: MDA STUDI LEGALI – www.mda.it Mordiglia e De André Legal Offices
Milano - Genova - Ravenna
Function: Advertising Consultant
LOGO DESIGN and Coordinated Photographs
BROCHURE bilingual: Art Direction, Photography
Year: 2003-2002

_ Client: Cantiere TORNADO
Year: 2003
Function: Advertising Consultant
BROCHURE bilingual (English/Italian)
Art Direction, Photography, Copywriting, Editing

_ Client: Cantiere TORNADO
Function: STAND DRESSER
Year: 2003
Photographic contributions, consultancy and technical supervision.

_ Client: A.I.R.H. Associatione Italiana Ricerca Prevenzione e Cura Handicap Onlus
Year: 2003-2004
Function: Advertising Consultant
FOLDER + POSTER

_ Client: CARLO MARCHIOLO (Owner of TORNADO)
MODERN ART CATALOGUE (Pop Art: Schifano, Angeli…)
Year: 2004
Function: Photographic reproduction of art works, Art Direction

_ Client: COMUNE DI GENOVA, Genova Capitale Europea della Cultura 2004
Exhibition L’ETA’ DI RUBENS – Palazzo Ducale Genova
Year: 2004
Function: Reproduction of paintings (see ‘SKiRA’ catalogue)

_ Client: CUENDET – www.cuendet.it holding locazione di dimore di charme
Function: Advertising Consultant
International ADVERTISING CAMPAIGN
PRESS campaign (Trade, Weeklies, and Periodicals)
BILL POSTER campaign
Restyling CATALOGUE and COPYWRITING ‘Dimore Dimare’
Mailing LEAFLETS
- P.O.P. preparation
PRESS OFFICE BACK-UP
Year: 2004

_ Client: Tagne (model)
Year: 2004
Function: Advertising Consultant
COMPOSIT: Art Direction, Photography

PHOTOGRAPHY EXHIBITIONS
_ Collective, Teatro Cargo Genoa-Voltri
‘Passione e Rivoluzione’ ‘Passion and Revolution’
December 2002

_ Personal, Teatro Cargo Genoa -Voltri
Female nude figures
February 2003

_ Archivio Fabrizio Boggiano – Castel Arquato (PC) – Palazzo della Pretura
Female nude figures
April 2003

_ Civic Museum in Masone: VII International Exhibition
‘Nero e bianco’ ‘White and Black’
July 2003

_ Personal c/o Galleria artistico culturale Joyce & Co. - Genoa
2003 World Year of Water and Disability
23 November - 12 December 2003

_ Personal c/o Palazzo Ducale - Genoa
‘Nero e bianco: disabilità e acqua’ ‘White and Black: disability and water’
28 May - 6 June 2004

_ Personal c/o PalaDonBosco - Genoa
‘Atene 2004: Paraolimpiadi’- CIP
4 - 12 December 2004



[From 2004]
From the year 2004, Loewy advertising created a base in Milan.

_ Client: WHAG – www.teammosaico.biz
Function: Advertising Consultant
SOFTWARE MANUAL (Art Direction, Mastro)

_ Client: ‘greco adv’ – www.lagraficaweb.it
Function: Advertising Consultant
BRAND IMAGE
Year: 2005

_ Client: TORNADO
Function: Advertising Consultant
PRESS CAMPAIGN: Art Direction
Year: 2005-2004-2003

_ Client: TORNADO, TOM FEXAS Design, USA-Naval Dockyard, Fiumicino (RM)
Function: STAND PREPARATION/DRESSING- Genoa Boat Show
Year: 2005

_ Client: ADMIRAL – AZIMUT dockyards
Function: Advertising Consultant
BROCHURE DESIGN for charter yachting
Year: 2005

_ Client: LEATHERWOOD, hide and its derivatives
Year: 2006
Function: Advertising Consultant
Copywriting

_ Client: RCCL (Royal Caribbean Cruise Line) - www.rccl.it
Year: 2006
Function: Advertising Consultant
SALES CAMPAIGN: Art Direction, Copywriting

_ Client: OFG Milano – www.ofg.it
Field: Advertising
Year: 2006-2005
Function: Advertising Consultant
Copywriting

_ Client: COS CON ITALY .- www.cosco.com
Field: Shipping and Logistics
Year: 2007
Function: Advertising Consultant
BROCHURE DESIGN Art Direction
Function: Advertising Consultant

_ Client: GRAN VIA Editions Milan - www.gran-via.it
Creation of New series Graphics: cover and ledger
Year: 2008 – 2007 - 2006

_ Client: PLANET CARGO Srl Milano - www.planetcargo.it
Field: Logistics
Function: Advertising Consultant
BROCHURE DESIGN: Logo Design e Art Direction, Editing, Translations
Year: 2008 - 2007


_ Photographic coverage: Agenzia Viaggi ‘One to One’
Client: ‘PANORAMA’ periodical
Year: 2004

_ Photographic coverage: X-YACHTS GOLD CUP 2004
Client: PANAMA EDITORE ‘Il Giornale della Vela’
Year: 2004

_ Photographic coverage ‘GENOVA: Capitale della Cultura 2004’
Client: ‘PANORAMA’periodical
Year: 2004

_ SAILING Photographic coverage– Paraplegic Olympics, Athens 2004 –
Photography and Editing
(Fabrizio Olmi and sailing category ‘2.4’)
Client: PANAMA EDITORE ‘Il Giornale della Vela’
Anno: 2004

_ Client: Studio Gap & Associati - Athens 2004:Urban Regeneration of a Metropolis
Photographic coverage and text for the exhibition: ‘URBAN RIGENERATION’
(see catalogue)
Anno: 2004

_ Photographic coverage ‘2004 Athens Palympics Games
Client: FISD (Italian Sports Federation for the Disabled)
CIP (Italian Paralympics Committee)
AVVENIRE, IL SECOLO XIX (Quotidiano)
Year: 2004

_ Photographic Coverage Still-life textiles CAIRONI
Client: CAIRONI – Milano – www.caironi.it
Year: March 2006

_ Still-life: metal objets
Client: MERINI – Milan - www.merinisnc.it
Year: March 2006

_ Photographic Coverage ‘S. PROSPERO’
Client: D2U_design to users – Milano – www.d2u.it
Year: March 2006

_ Advertising photography: Still Life in crystal, porcelain and silver
Client: BACCARAT, HEREND, ZANETTO, R. HAVILAND & C. PARLON,
ROYAL LIMOGES
Year: 2010 – 2009 – 2008 – 2007 - 2006

_ Photographic Coverage ‘MICROMEGA’ Short films by Matteo Minetto – Milano Parigi
Client: PROVINCE of MILAN
Year: April 2007

_ Photographic Coverage ‘ROSS LOVEGROVE’
Client: ROSS LOVEGROVE, Salone del Mobile: Eventi fuori Salone
Year: April 2007

_ Architectural photography: ‘S. GILLA’ – CINISELLO BALSAMO
Client: IMMOBILIARE EUROPEA
Year: July 2007

_ Web site photography: Architectural and Sociological Photographic Coverage
Client: LA PELUCCA Onlus – www.istitutolapelucca.org
Year: 2008


I worked as a Copywriter for the OFG agency (www.ofg.it/main.swf) in the field of mass marketing, cinema and automobile industry from 2005 to 2006.

[From 2006 to present day]
I worked as an external consultant, Press Officer Manager, PR-, Advertising- and Integrated Marketing Communications Agent for B. Morone Srl (www.bmorone.it) while I was also working on other commissions, from 2006 to the present time. This work lay in the field of design and luxury goods, and I had commissions to work with brand names such as Baccarat, Herend SA, Pott, Mono, R. Haviland & C. Parlon, Zanetto, Hering Berln… Meanwhile I also worked on still life and advertising photography.

_ Client: ZANETTO Argenti S.n.c. - http://www.zanetto.com/
Year: 2010-2009-2008-2007
Product Still Life works
Visual advertising
P.O.P. retail

_ Client: Hungarian Porcelain Manufacture HEREND S.A. - www.herend.com
Year: 2008-2007-2006
Function: Advertising Consultant
Event “Forma e Decorazione. Herend: la tradizione incontra il moderno”
Conception and Organisation of a University Competition (Facoltà Architettura GE e Accademia Ligustica di Belle Arti)
Conception and preparation for two exhibitions (Palazzo Rosso e Museo D’Arti Orientale D. Chiossone GE)
Ledger and Art Direction of the exhibition catalogue: “Herend e la via della porcellana: Chinoiserie e Japonism”
Conception and organisation of Tasting (Caffè Mangini)
Conception and organisation of Artistic Performances at various outlets.

_ Client: B. MORONE Srl Milano – www.bmorone.it
Field: Complements to luxury furnishings
Function: Press Office Management
Private Viewing and Show Room Preparation/Dressing
Events organisation (Milan, Rome, Genoa)
Art Direction
Year: 2010 - 2009 - 2008 - 2007
Brands: BACCARAT, HERING, MONO, POTT, ZANETTO…

_ Client: Hungarian Porcelain Manufacture HEREND S.A. - www.herend.com
Year: March-Aprile 2010
Function: Advertising Consultant
Event “RHevolution”
Conception and Organisation event c/o Hungary Academy, Via Giulia Rome
Art Direction, advertising and integrated marketing communications

[2008]
In 2008 I promoted and set up “ad’hub” (www.ad-hub.com), an informal joint venture of free-lance professionals working in the advertising sector, head offices in Rome, Milan and Genoa.





[2010]
In 2010 loewy adv stipulated another informal joint venture with Celeweb SA (http://celeweb.eu/it/index.html), specialised on new media IT devices, and Gruppo Orbis (http://www.gruppoorbis.it/), focused on editing and market researches.


[2010-2011]


_ Client: PISCINE CASTIGLIONE – A6T EUROPE SPA - www.piscinecastiglione.it -
www.myrthapools.com - http://www.pools.it/ - http://www.ibluepiscine.it/
Year: December 2010 - 2011
Function: Advertising, Strategy and Integrated Marketing Communications Consultant

Art Direction (Brochure Concept and Design, Photo Editing, Art Buying) and Copywriting on an offline Sale Kit (encompassing several brochures, leaflets, a pricelist, plans&projects, an interactive Pdf Enciclopedia) targeted to Piscine Castiglione international commercial network.
Device of a release of the above-mentioned salekit for the new media (iPad)

Architecture Photography


_ Client: RIMINI FIERA SPA - http://www.riminifiera.it/
Year: April-May 2011
Function: Advertising, Strategy and Integrated Marketing Communications Consultant for the September 2011 newly planned event SPORT SHOW
BOARD SHOW Event Promoter
BOARD SHOW Commercial Support


_ Client: GOG Giovine Orchestra Genovese - http://www.gog.it/
Year: May 2011
Function: Logo Restyling fo the GOG 100th Anniversary


_ Client: Costa Crociere Carnival - http://www.costacrociere.it/
Year: May 2011
Function: Advertising, Strategy and Integrated Marketing Communications Consultant on the recent acquisition of a Tourist Agency Network

Photography Consultant
Backstage Photography

_ Client: Banca Carige - http://www.gruppocarige.it/ws/gruppo/jsp/index.jsp
Year: May 2011
Function: Advertising, Strategy and Integrated Marketing Communications Consultant