Liliana P.
Italia
I am a Graphic Designer and Art Director with 6 years of experience. Currently, I'm a freelancer and I worked in different field, like gardening, medical, beauty, food, travel.
My role is very dynamic: I manage everything from print graphics production to digital assets, I organize and supervise photo shoots for campaigns. I also design the digital ads and manage the content calendars for Instagram, banner and newsletters. My main focus is creating a visual identity for the brands I work with
I have always worked for communication agencies in Milan as a freelancer, mainly focusing on digital projects. This experience as freelancer for different clients help me to manage the deadline, the pressure and still keeping alive the brand’s visual identity, in all this I’m responsible for my own workflow
I am an expert in the Adobe Suite, specifically Photoshop, Illustrator, and InDesign. For digital projects and layouts, I also use Figma or canva
In the last two years, I have integrated Generative AI into my workflow. I use ChatGPT for brainstorming and to develop prompts. For image generation, I work on Midjourney and Gemini.
However, I always ensure a professional result by refining and editing those assets in Photoshop or Illustrator.