L
Lara M.
Italia
Oct 2018
Teacher at Design University – Digital Art Direction / Web Project Management
IAAD Bologna (Istituto Arte Applicata Design – AFAM ) Hight Institute for Art And Design
Via Jacopo Barozzi, 3 – Bologna.
• All Course Planning
• Schedule lessons
• Define course objectives
• Define Lessons Style.
• Making 6 hours Frontal Lessons
• Student’s creative workshop organization
• Student’s Project Review and stimulating creativity
//Sept 2016 / Jan 2019
Digital Art Director // Web Project Manager
Unomedia Communication – Web Communication Agency (Via Pisana 314B, Scandicci – FI)
www.unomedia.it
â–ª Art Direction and coordination communication project ATL (Above the line ), BTL (below the line)
▪ Validation Communication project with Agency’s Clients
▪ Management and coordination of web social communication Fanpage for Agency’s Clients
▪ Management and creation of presentation material of creative proposal to the Agency’s clients
â–ª Project Social Campaign
â–ª Project Planning
▪ Web Project manager: coordination of entire web project pf agency’s clients.
â–ª Web design / User Experience
â–ª Web developer / HTML CSS
Competenze:
• Graphic Design: Brand identity Project
• Web design: design of website layout
• HTML / CSS: website coding
• Video Editing: video campaign
• Social Media Manager: managment of Facebook Fan page content
Attività o settore
Communication Design:
Graphic Design, Web Design, Above the Line (Radio, tv, billboard, print, Social Network and on web);
Below the line (Creation and planning of events, direct marketing campaigns for customers,
promotional campaign, design of promotion campaigns on social networks )
Web Design:
HTML / CSS / Java / Wordpress / CMS
Video Editing
Editing Video Audio, Color Correction, Animazione 2d.
Jen 2012 // Jen 2016
Senior Graphic & Web Design | Social Media Team Visit Tuscany
Fondazione Sistema Toscana, Via Duca d’Aosta, 9, Firenze. www.fondazionesistematoscana.it
2014 / 2016
Creative Area & Multimedia | Social Media Team
ICT and digital services for the enhancement of Tuscany's cultural and tourist heritage -
website, digital & media strategy, online booking, Visit Tuscany, travel experience.
2012 / 2014
Creative Area & Multimedia | Social Media Team
Campaign support to tourism for Tuscany Region. Creation of multimedia content for the web spread
of the Campaign.
www.facebook.com/VisitTuscany
https://www.visittuscany.com/
more information on: www.linkedin.com/in/laramusa
Skills:
• Graphic Design: content creation of graphic and multimedia content for Visit Tuscany
Community
• Web design: care and coordination of visual and multimedia contents
• Wordpress content management system
Project:
• Care and design of visual content for users: download Area
• Web design & Ux
• Illustration & Infographic for different main theme of Tourism in Tuscany
• Infographic & travel itinerary to download for different theme (art, travel and food)
• Video Editing: video, event video, video-recipe.
Activities
Communication Design:
Graphic Design, Web Design, Below the line, Above the line
(Creation and planning of events, direct marketing campaigns - Allthingstuscany Newsletter,
Promotional campaigns on the web, Planning of promotion campaigns and dissemination of the
Tuscany brand abroad)
Web Design:
HTML / CSS / Java / Wordpress / CMS
Video Editing:
Editing Video Audio, Color Correction, Animation 2d.
Sept 2011 Project Manager / Producer Executive
Palazzo Strozzi CCC - Strozzina Centro Culturale per l’Arte contemporanea
Progetto: OPEN STUDIOS 2
http://www.strozzina.org/open_studios/
Progetto per la comunicazione e la diffusione dell’arte contemporanea nel territorio toscano. Interviste
e incontri con i pubblico, negli studi degli artisti contemporanei. Cura dei video reportage del progetto.
Competenze:
• Organizzazione logistica delle interviste
• Organizzazione e supporto logistico per gli shooting video
• Supporto per le attività di video editing e post produzione video
• Rispetto e gestione del team di lavoro nei tempi di consegna.
Teacher at Design University – Digital Art Direction / Web Project Management
IAAD Bologna (Istituto Arte Applicata Design – AFAM ) Hight Institute for Art And Design
Via Jacopo Barozzi, 3 – Bologna.
• All Course Planning
• Schedule lessons
• Define course objectives
• Define Lessons Style.
• Making 6 hours Frontal Lessons
• Student’s creative workshop organization
• Student’s Project Review and stimulating creativity
//Sept 2016 / Jan 2019
Digital Art Director // Web Project Manager
Unomedia Communication – Web Communication Agency (Via Pisana 314B, Scandicci – FI)
www.unomedia.it
â–ª Art Direction and coordination communication project ATL (Above the line ), BTL (below the line)
▪ Validation Communication project with Agency’s Clients
▪ Management and coordination of web social communication Fanpage for Agency’s Clients
▪ Management and creation of presentation material of creative proposal to the Agency’s clients
â–ª Project Social Campaign
â–ª Project Planning
▪ Web Project manager: coordination of entire web project pf agency’s clients.
â–ª Web design / User Experience
â–ª Web developer / HTML CSS
Competenze:
• Graphic Design: Brand identity Project
• Web design: design of website layout
• HTML / CSS: website coding
• Video Editing: video campaign
• Social Media Manager: managment of Facebook Fan page content
Attività o settore
Communication Design:
Graphic Design, Web Design, Above the Line (Radio, tv, billboard, print, Social Network and on web);
Below the line (Creation and planning of events, direct marketing campaigns for customers,
promotional campaign, design of promotion campaigns on social networks )
Web Design:
HTML / CSS / Java / Wordpress / CMS
Video Editing
Editing Video Audio, Color Correction, Animazione 2d.
Jen 2012 // Jen 2016
Senior Graphic & Web Design | Social Media Team Visit Tuscany
Fondazione Sistema Toscana, Via Duca d’Aosta, 9, Firenze. www.fondazionesistematoscana.it
2014 / 2016
Creative Area & Multimedia | Social Media Team
ICT and digital services for the enhancement of Tuscany's cultural and tourist heritage -
website, digital & media strategy, online booking, Visit Tuscany, travel experience.
2012 / 2014
Creative Area & Multimedia | Social Media Team
Campaign support to tourism for Tuscany Region. Creation of multimedia content for the web spread
of the Campaign.
www.facebook.com/VisitTuscany
https://www.visittuscany.com/
more information on: www.linkedin.com/in/laramusa
Skills:
• Graphic Design: content creation of graphic and multimedia content for Visit Tuscany
Community
• Web design: care and coordination of visual and multimedia contents
• Wordpress content management system
Project:
• Care and design of visual content for users: download Area
• Web design & Ux
• Illustration & Infographic for different main theme of Tourism in Tuscany
• Infographic & travel itinerary to download for different theme (art, travel and food)
• Video Editing: video, event video, video-recipe.
Activities
Communication Design:
Graphic Design, Web Design, Below the line, Above the line
(Creation and planning of events, direct marketing campaigns - Allthingstuscany Newsletter,
Promotional campaigns on the web, Planning of promotion campaigns and dissemination of the
Tuscany brand abroad)
Web Design:
HTML / CSS / Java / Wordpress / CMS
Video Editing:
Editing Video Audio, Color Correction, Animation 2d.
Sept 2011 Project Manager / Producer Executive
Palazzo Strozzi CCC - Strozzina Centro Culturale per l’Arte contemporanea
Progetto: OPEN STUDIOS 2
http://www.strozzina.org/open_studios/
Progetto per la comunicazione e la diffusione dell’arte contemporanea nel territorio toscano. Interviste
e incontri con i pubblico, negli studi degli artisti contemporanei. Cura dei video reportage del progetto.
Competenze:
• Organizzazione logistica delle interviste
• Organizzazione e supporto logistico per gli shooting video
• Supporto per le attività di video editing e post produzione video
• Rispetto e gestione del team di lavoro nei tempi di consegna.