L
Lara A.
Italia
SKILLS
Brand identity and communication have been my work and passion for over two decades.
Curiosity drives me, I embrace new projects and skills with an open mind and a constant commitment to growth and learning.
I’m never satisfied with the ordinary, I aim to uncover the idea no one has imagined yet and turn it into the best possible solution.
I manage projects from the initial brief, defining strategic scenarios and creative concepts,
and overseeing all stages, from naming and logo design to tone of voice, brand identity
and communication layouts.
I handle every stage of the production process, from developing presentations and moodboards to delivering final assets, ensuring all designs are optimized for print and production.
I maintain client relationships and manage internal and external teams as well as suppliers.
I am precise and well-organized, and I coordinate complex projects efficiently.
I have a good knowledge of key printing techniques, along with proficient freehand drawing skills.
TECHNICAL SKILLS
Adobe Suite, Photoshop, Illustrator, InDesign, Acrobat.
Keynote.
AI tools for image generation.
Microsoft Office Suite.
Languages: Italian (native), English.
CAREER EXPERIENCE
Since 2015
Senior Designer at Gruppo Armando Testa, Milano.
Focused on brand identity, BTL, packaging, art direction, digital.
Clients: Iper, Esselunga, Mediolanum, Unipol, Dyadea, Cam, Lines, Pan di Stelle, Four Seasons Hotels, Osama, Negroni, Aia.
2009 - 2015
Designer and senior designer at Interbrand, Milano.
Worked on brand positioning, brand identity, brand engagement, BTL, packaging.
Clients: Lavazza, Prysmian Group, Bper Banca, Pirelli, Tim, Piaggio.
2008 - 2009
Art director at Inventa CPM, Milano.
Involved in BTL, direct marketing, school marketing campaigns.
Clients: Compass, Ubi Banca, Bosh, Novartis, Merk Serono, Casa Modena.
2006 - 2008
Graphic designer at various small design agencies.
Worked on corporate identity, BTL, cultural events, editorial design.
2005 - 2006
Internship at Carmi e Ubertis, Cacao Design.
EDUCATION
2006
Master’s Degree in Communication Design, Politecnico di Milano. Final grade: 110/110.
2003
Bachelor’s Degree in Industrial Design,
Politecnico di Milano. Final grade: 105/110.
2000
High School Diploma in Fine Arts,
Liceo Artistico S. Giuseppe, Monza (MB).
Final grade: 93/100.
Brand identity and communication have been my work and passion for over two decades.
Curiosity drives me, I embrace new projects and skills with an open mind and a constant commitment to growth and learning.
I’m never satisfied with the ordinary, I aim to uncover the idea no one has imagined yet and turn it into the best possible solution.
I manage projects from the initial brief, defining strategic scenarios and creative concepts,
and overseeing all stages, from naming and logo design to tone of voice, brand identity
and communication layouts.
I handle every stage of the production process, from developing presentations and moodboards to delivering final assets, ensuring all designs are optimized for print and production.
I maintain client relationships and manage internal and external teams as well as suppliers.
I am precise and well-organized, and I coordinate complex projects efficiently.
I have a good knowledge of key printing techniques, along with proficient freehand drawing skills.
TECHNICAL SKILLS
Adobe Suite, Photoshop, Illustrator, InDesign, Acrobat.
Keynote.
AI tools for image generation.
Microsoft Office Suite.
Languages: Italian (native), English.
CAREER EXPERIENCE
Since 2015
Senior Designer at Gruppo Armando Testa, Milano.
Focused on brand identity, BTL, packaging, art direction, digital.
Clients: Iper, Esselunga, Mediolanum, Unipol, Dyadea, Cam, Lines, Pan di Stelle, Four Seasons Hotels, Osama, Negroni, Aia.
2009 - 2015
Designer and senior designer at Interbrand, Milano.
Worked on brand positioning, brand identity, brand engagement, BTL, packaging.
Clients: Lavazza, Prysmian Group, Bper Banca, Pirelli, Tim, Piaggio.
2008 - 2009
Art director at Inventa CPM, Milano.
Involved in BTL, direct marketing, school marketing campaigns.
Clients: Compass, Ubi Banca, Bosh, Novartis, Merk Serono, Casa Modena.
2006 - 2008
Graphic designer at various small design agencies.
Worked on corporate identity, BTL, cultural events, editorial design.
2005 - 2006
Internship at Carmi e Ubertis, Cacao Design.
EDUCATION
2006
Master’s Degree in Communication Design, Politecnico di Milano. Final grade: 110/110.
2003
Bachelor’s Degree in Industrial Design,
Politecnico di Milano. Final grade: 105/110.
2000
High School Diploma in Fine Arts,
Liceo Artistico S. Giuseppe, Monza (MB).
Final grade: 93/100.