j
julie G.
Italia
Ho un’esperienza ventennale in marketing e comunicazione avendo lavorato per aziende e agenzie globali nei settori della pubblicità , entertainment e consulenza. Ho una forte esperienza internazionale, sono di madrelingua inglese ed ho lavorato e risieduto in UK e Spagna dove mi sono sempre occupata della gestione di Clienti globali.
Sono una persona dinamica, proattiva e aperta nell’affrontare diversi compiti lavorativi, multilingue con una capacità naturale di integrarsi rapidamente in team e ambienti che cambiano. Molti anni di coordinamento internazionale e gestione dei progetti mi hanno dato il know-how per essere orientata ai dettagli, incontrare le aspettative, stabilire le priorità e fornire obiettivi costruendo solide relazioni con i Clienti.
CV
May 17 – CLASSICA HD (TV Channel dedicated to classical music on SKY), Milan (ITALY)
Feb 18 External Relations Manager
• Managed external relations with media partners, publishing houses, film distributors, broadcasting partners, private and public sponsors, post-production and graphic design studio
• Partnership development of editorial projects with Pirelli, Unitel, RAI, and France TV
• Film production contact for Roberto Bolle, Leonardo Da Vinci, Caravaggio and Piero Portaluppi – “L'Amatoreâ€, managing post-production (foreign subtitling), Social Media Marketing and International distribution (negotiating contracts with independent Cinemas, Festivals, Italian Institutes of Cultures and Museums (https://lamatore.com)
• Managed CRM database and Event mailchimp campaigns
Apr 15 - GALBRAITHWIGHT LTD, Strategic Marketing Consultancy for Pharma (UK/ITALY)
Dec 16 European Project and NBD Manager
• Project Management of Top Pharma Company Capabilities and L&D portfolios including Pfizer and Astellas Business leadership training.
• Project Management of Chiesi new product launch including participation in global agency pitch, briefings and review meetings, development of strategic marketing proposals and management of the 4-year product activity timeline.
• Managed the launch and marketing of GalbraithWight’s new Centre of Excellence division; preparing agency briefs for new branding materials and website
• Supported growth of new European office hub in Milan and led NBD strategy
Oct 07 - MEDIACOM (WPP Group), Global Media Connection Agency, Milan (ITALY)
Sept 12 International Communication Manager
• Account management/International coordination of UniCredit client in 22 European markets
• Reporting; supervision, strategic input and delivery of monthly media reports, budget control (yearly budget 70 m €), media landscapes, competitive analysis, best practices. Led the development of a new online shared reporting platform with Group M software experts.
• Media Strategy, Planning and buying for Pan European campaigns; Print (FT, Wall Street Journal, Harvard Business Review), digital (SEM) and OOH (airports), (yearly budget 4 m €).
• Develop New Branding strategy and awareness proposals with different MediaCom experts.
• Produced UCL Sponsorship evaluations and reports providing media value for TV billboards, Press, Radio, OOH, Trophy Tour and PR activities.
• Participated in MediaCom ESP trainings at MediaCom UK HQ and MediaCom Italy offices.
• Produce periodic analysis, reports and recommendations for Art, Culture and other Sport sponsorships using Mediacom ESP metrics.
• Managed a team of 2 planners, 1 intern.
Nov 05 - TOP CORNER EVENTS, Corporate Event Company, London (UK)
May 07 Marketing & Event Manager
• Develop marketing strategies for Corporate football leagues and events (yearly around 60)
• Manage development of brand & image concepts for new Company brand start-up
• Single-handedly initiated the start-up of the first Corporate Women’s netball and mixed leagues in London making up 30% of the Company revenue
Jan 02 - WARNER MUSIC INTERNATIONAL HQ, London (UK)
Aug 2005 International Promotion Manager
• Strategic planning of artist promotion trips logistics across Europe for TV & radio performances, private showcase, publicity shoots, press conferences etc.
• Main point of contact for local and HQ and artist management for all promotion aspects including; budget, logistics, marketing materials and production
• Oversaw artist promotion at high profile International events i.e. MTV Europe Awards, Pavarotti & Friends, BBC Children in Need etc.
• Manged external relations with Global media partners, broadcasters, news agencies; i.e. MTV, BBC Worldwide, CNN, APTN, iTunes and concert promoters
Feb–Sept THE ENGINE ROOM, Design and Communications Agency, Bristol (UK)
01 Account Manager (6 months’ contract)
• Management of BBC projects including Naked Chef, Weakest Link, Walking with Beasts etc.
Jan 96 – WARNER MUSIC SPAIN, Madrid (SPAIN)
Nov 00 Product Manager for Elektra Entertainment & London Records
My role focussed on producing marketing strategies to promote International artists in Spain;
• Produce print/TV/radio frontline marketing campaigns
• Create TV and radio spots (audio, visual, copy)
• Deliver marketing & product presentations at sales conferences;
• Co-ordinate promo visits, press conferences, launch events, in-store signings
• Assist the Strategic Marketing Dept. in repertoire selection and licensing for compilation releases;
Achievements:
• Organised a highly publicised event, the christening of the first street ever to be named after rock band AC/DC. The Major presided the event; +30 TV crew and 100 photographers captured the event and 3.000 fans participated making the event one of the most enigmatic in years. The city of Madrid went on to christen other streets after famous recording artists.
Other professional experience
2013-16 JULIE GREEN HEALTH COACHING, Milan (ITALY)
Qualified Health Coach (Institute of Integrative Nutrition)
- Deliver one to one health coaching sessions as part of a structured 6-month programme and design Italian food education and cultural tours for expats
- Create and plan an international Health Coaching workshop for 20 Health Coaches in Tuscany
1996 - 97 DRO EAST WEST, Madrid (SPAIN)
Marketing Assistant to International Marketing Director and Strategic Marketing Director
1995 BAGIOLI Y GOMEZ (Fashion Show Room), Madrid (SPAIN)
PA to Managing Director
Education:
2012 - 13 INSTITUTE OF INTEGRATIVE NUTRITION, NYC (Nutrition & holistic health coaching)
Qualified Health Coach; Nutrition and holistic health coaching
1993 - 94 CHAMBER OF COMMERCE, Madrid
Diploma in Spanish language and commerce
1988- 89 ANGLIA POLYTECHNIC, Cambridge
Diploma in Business Information Technology & European Languages (Spanish & French)
Languages: English (native), Italian (Fluent), Spanish (Fluent), French (Advanced)
Sono una persona dinamica, proattiva e aperta nell’affrontare diversi compiti lavorativi, multilingue con una capacità naturale di integrarsi rapidamente in team e ambienti che cambiano. Molti anni di coordinamento internazionale e gestione dei progetti mi hanno dato il know-how per essere orientata ai dettagli, incontrare le aspettative, stabilire le priorità e fornire obiettivi costruendo solide relazioni con i Clienti.
CV
May 17 – CLASSICA HD (TV Channel dedicated to classical music on SKY), Milan (ITALY)
Feb 18 External Relations Manager
• Managed external relations with media partners, publishing houses, film distributors, broadcasting partners, private and public sponsors, post-production and graphic design studio
• Partnership development of editorial projects with Pirelli, Unitel, RAI, and France TV
• Film production contact for Roberto Bolle, Leonardo Da Vinci, Caravaggio and Piero Portaluppi – “L'Amatoreâ€, managing post-production (foreign subtitling), Social Media Marketing and International distribution (negotiating contracts with independent Cinemas, Festivals, Italian Institutes of Cultures and Museums (https://lamatore.com)
• Managed CRM database and Event mailchimp campaigns
Apr 15 - GALBRAITHWIGHT LTD, Strategic Marketing Consultancy for Pharma (UK/ITALY)
Dec 16 European Project and NBD Manager
• Project Management of Top Pharma Company Capabilities and L&D portfolios including Pfizer and Astellas Business leadership training.
• Project Management of Chiesi new product launch including participation in global agency pitch, briefings and review meetings, development of strategic marketing proposals and management of the 4-year product activity timeline.
• Managed the launch and marketing of GalbraithWight’s new Centre of Excellence division; preparing agency briefs for new branding materials and website
• Supported growth of new European office hub in Milan and led NBD strategy
Oct 07 - MEDIACOM (WPP Group), Global Media Connection Agency, Milan (ITALY)
Sept 12 International Communication Manager
• Account management/International coordination of UniCredit client in 22 European markets
• Reporting; supervision, strategic input and delivery of monthly media reports, budget control (yearly budget 70 m €), media landscapes, competitive analysis, best practices. Led the development of a new online shared reporting platform with Group M software experts.
• Media Strategy, Planning and buying for Pan European campaigns; Print (FT, Wall Street Journal, Harvard Business Review), digital (SEM) and OOH (airports), (yearly budget 4 m €).
• Develop New Branding strategy and awareness proposals with different MediaCom experts.
• Produced UCL Sponsorship evaluations and reports providing media value for TV billboards, Press, Radio, OOH, Trophy Tour and PR activities.
• Participated in MediaCom ESP trainings at MediaCom UK HQ and MediaCom Italy offices.
• Produce periodic analysis, reports and recommendations for Art, Culture and other Sport sponsorships using Mediacom ESP metrics.
• Managed a team of 2 planners, 1 intern.
Nov 05 - TOP CORNER EVENTS, Corporate Event Company, London (UK)
May 07 Marketing & Event Manager
• Develop marketing strategies for Corporate football leagues and events (yearly around 60)
• Manage development of brand & image concepts for new Company brand start-up
• Single-handedly initiated the start-up of the first Corporate Women’s netball and mixed leagues in London making up 30% of the Company revenue
Jan 02 - WARNER MUSIC INTERNATIONAL HQ, London (UK)
Aug 2005 International Promotion Manager
• Strategic planning of artist promotion trips logistics across Europe for TV & radio performances, private showcase, publicity shoots, press conferences etc.
• Main point of contact for local and HQ and artist management for all promotion aspects including; budget, logistics, marketing materials and production
• Oversaw artist promotion at high profile International events i.e. MTV Europe Awards, Pavarotti & Friends, BBC Children in Need etc.
• Manged external relations with Global media partners, broadcasters, news agencies; i.e. MTV, BBC Worldwide, CNN, APTN, iTunes and concert promoters
Feb–Sept THE ENGINE ROOM, Design and Communications Agency, Bristol (UK)
01 Account Manager (6 months’ contract)
• Management of BBC projects including Naked Chef, Weakest Link, Walking with Beasts etc.
Jan 96 – WARNER MUSIC SPAIN, Madrid (SPAIN)
Nov 00 Product Manager for Elektra Entertainment & London Records
My role focussed on producing marketing strategies to promote International artists in Spain;
• Produce print/TV/radio frontline marketing campaigns
• Create TV and radio spots (audio, visual, copy)
• Deliver marketing & product presentations at sales conferences;
• Co-ordinate promo visits, press conferences, launch events, in-store signings
• Assist the Strategic Marketing Dept. in repertoire selection and licensing for compilation releases;
Achievements:
• Organised a highly publicised event, the christening of the first street ever to be named after rock band AC/DC. The Major presided the event; +30 TV crew and 100 photographers captured the event and 3.000 fans participated making the event one of the most enigmatic in years. The city of Madrid went on to christen other streets after famous recording artists.
Other professional experience
2013-16 JULIE GREEN HEALTH COACHING, Milan (ITALY)
Qualified Health Coach (Institute of Integrative Nutrition)
- Deliver one to one health coaching sessions as part of a structured 6-month programme and design Italian food education and cultural tours for expats
- Create and plan an international Health Coaching workshop for 20 Health Coaches in Tuscany
1996 - 97 DRO EAST WEST, Madrid (SPAIN)
Marketing Assistant to International Marketing Director and Strategic Marketing Director
1995 BAGIOLI Y GOMEZ (Fashion Show Room), Madrid (SPAIN)
PA to Managing Director
Education:
2012 - 13 INSTITUTE OF INTEGRATIVE NUTRITION, NYC (Nutrition & holistic health coaching)
Qualified Health Coach; Nutrition and holistic health coaching
1993 - 94 CHAMBER OF COMMERCE, Madrid
Diploma in Spanish language and commerce
1988- 89 ANGLIA POLYTECHNIC, Cambridge
Diploma in Business Information Technology & European Languages (Spanish & French)
Languages: English (native), Italian (Fluent), Spanish (Fluent), French (Advanced)