Goutham S.

Italia

Brand Strategist e Consulente MarTech con 6 anni di esperienza all’intersezione tra strategia creativa, marketing basato sui dati e innovazione guidata dall’AI. Esperienza maturata nel fintech enterprise presso Pine Labs, con attività nei mercati APAC, SEA e ANZ per clienti tra cui Lufthansa, Amadeus, Woolworths e Hawaiian Airlines, oltre alla consulenza indipendente in brand strategy, MarTech e attivazione paid media in Europa. Specializzato nell’integrazione di dati, creatività e strategia: guido progetti che uniscono obiettivi di brand e performance; sviluppo strategie creative basate su insight dei consumatori e intelligenza culturale; applico Marketing Mix Modelling (MMM), Incrementality, Tailored Measurement e strumenti di AI/ML generativa per rafforzare sviluppo prodotto, analisi ed esecuzione delle campagne. Master in Brand Design presso IED Barcelona/Florence.

Competenze generali

Competenze specifiche

Event Planning & Management
Brand Activations
Retail Activations
Co-marketing with Third-Party Retailers
PR Strategy & Execution
Media Relations
Corporate Communication
Brand Management
Strategia, Posizionamento e Branding
Creative Direction
Brand Copywriting
Communication & Advertising
Advertising Campaign Management
Creative Direction
Art Direction
Strategia, Posizionamento
Corporate Communication
Ideazione di Campagne Pubblicitarie Integrate
Incentive & Loyalty
Direct Marketing Multi-Canale
Field Marketing & Out Of Home
Advertising Illustration
Character Design
Storyboarding
Iconography
Brand Design
Logo Design
Visual Identity
Editorial Design
Layout Design
Typography
Packaging Design
Advertising Design
Digital Graphics
Infographics
Art Direction
Print Design
Motion Graphics
Presentation Design
Data Visualization
User Research
UI Design
Wireframing
Prototyping
Design System
Usability Testing
Product Strategy
Visual Design
A/B Testing
Design Documentation
Front-end Design Support (HTML/CSS base)
Responsive Design
No-Code Web Design
Wireframing
Prototyping
E-commerce Design
Sviluppo Siti
SVILUPPO APP
UGC Creation
Influencer Content
Branded Content
Video Content Creation
Photo Content Creation
Content Strategy
Community Content
AI-assisted Content Creation
Content Creation
Social Media Content
Social Media & Digital Marketing
Social Media Strategy
Social Content Planning
Digital Campaigns Coordination
Brand Copywriting
Advertising Copy
Concept & Creative Writing
Content Writing
Website Copy
Social Media Copy
SEO Copywriting
Email Marketing Copy
In-Store Marketing Initiatives
SEO
Technical SEO
Local SEO
International SEO
E-commerce SEO
Content SEO
SEO Copywriting
SERP Analysis
GEO Optimization
AI Search Optimization
Search Visibility Strategy
Digital Strategy
Social Media Marketing
Influencer Marketing
Campagne Pubblicitarie Web e Mobile
Lead Generation
Direct & Email Marketing
Marketing Strategy & Management
Go-to-Market Planning
Brand Management
Product Marketing
Product Marketing
Go-to-Market Strategy
Product Positioning
Value Proposition
Market Research
Customer Insights
Competitive Analysis
Pricing Strategy
Product Launch
Sales Enablement
Lifecycle Marketing
Feature Marketing
Product Storytelling
Retention Strategy
Marketing Strategy & Management
Go-to-Market Planning
Brand Management
Product Marketing
Market Share Growth Strategy
Budget Planning & Allocation
KPI Definition & Performance Tracking
Lead Generation
Inbound Digital Marketing
Outbound Digital Marketing
Centro Media Digital
Display & Premium Display
Social Media Advertising
Performance, PPC, PPA
Programmatic Advertising
Campagne Influencer
User Generated Content
Influencer Marketing Tik Tok
Influencer Marketing Instagram
Agenti e Talent Manager
Strategia Digital e Omni-Channel
Digital PR & Reputation Management
Growth Hacking
Real Time Marketing
Branded Content Digital e Omni-Channel
Gamification
Podcast Production
AI-assisted Audio Creation
Photography
Product Photography
Still Life Photography
Advertising Photography
Event Photography
Lifestyle Photography
Corporate Photography
Post-production & Retouching
Color Grading
Cinematography
Front-end Developer
Full-stack Developer
Web Developer
Game Developer
Database Developer
AI Developer
Prompt Engineer
AI Creative Designer
Generative Visual Designer
AI Content Creator
AI Video Creator
AI Copywriter
AI Script Writing
AI Product Manager
Project Management
Program Management
Agile Project Management
Scrum Management
Budget Management
Risk Management
Change Management
Reporting & Documentation
Offset Printing
Digital Printing
Large Format Printing
Packaging Print
Finishing & Binding
Print Production
Customer relationship management (CRM)
Customer data platform (CDP)
Digital Experience Platform (DXP)
Enterprise resource planning (ERP)
Order Management System (OMS)
Warehouse management system (WMS)
UX & UI
Sviluppo Minimum Viable Product (MVP)
Branding & Design
Digital Advertising
Social Media Marketing
Growth Hacking
Mentoring & Advisory
Supporto Fundraising
Business Planning
Sviluppo Commerciale
Photojournalism
Video Journalism

Sofware Utilizzati

Adobe Creative Suite Figma Framer Webflow ProtoPie InVision Zeplin Maze Hotjar Google Analytics (GA4) Optimal Workshop Google Ads Meta Ads Manager LinkedIn Campaign Manager Jira Confluence Notion ClickUp Midjourney Runway ML Stable Diffusion Uizard Final Cut Pro Canva Git / GitHub Vercel Cursor HTML/CSS React (Basic) Tailwind CSS

Premi

goutham shibulal

Info

Seniorityjunior
Lingue parlateitaliano, inglese, tedesco, spagnolo
PaeseItaly
Regione-
ProvinciaGenova
CittàGenova
Disponibilità da remotoSi
Disponibilità in sedeSi
Disponibilità lavoro ibridoSi
Disponibilità lavoro all'esteroSi

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