G
Giovanna D.
Italia
• Responsible for brand consistency across all communication platforms - implementation of social media strategies (Twitter, Facebook, YouTube, LinkedIn) including both organic and paid tactics, and optimization of the website’s contents with relevant increasing of web traffic.
• Analysis of all data, making sure that social media efforts match the goals previously set
• Creation of marketing and communications plans
• Organization of national and international seminars and tradeshows (London, Madrid, Paris, Stockholm, Lugano, Las Vegas) targeted to promote products and to enhance the corporate image
• Creation of internal and external marketing collaterals, including flyers, case studies, newsletter, press releases, articles and editorials in support of the company.
• Managing and analysis of lead generation via CRM
• Develop and launch of customer satisfaction surveys to attract new business and strengthen customers’ loyalty.
• Managing and monitoring the annual marketing budget
• Managing relations with external agencies and providers
• Daily collaboration with global sales force
• Analysis of all data, making sure that social media efforts match the goals previously set
• Creation of marketing and communications plans
• Organization of national and international seminars and tradeshows (London, Madrid, Paris, Stockholm, Lugano, Las Vegas) targeted to promote products and to enhance the corporate image
• Creation of internal and external marketing collaterals, including flyers, case studies, newsletter, press releases, articles and editorials in support of the company.
• Managing and analysis of lead generation via CRM
• Develop and launch of customer satisfaction surveys to attract new business and strengthen customers’ loyalty.
• Managing and monitoring the annual marketing budget
• Managing relations with external agencies and providers
• Daily collaboration with global sales force