F
Francesco C.
Italia
PROFESSIONAL EXPERICENCE
eCommerce Content Manager  06/2013 – Present at ePRICE Srl Banzai Group
• eMail marketing manager, on over 1 million of registered users.
• Conceptualise and orchestrate marketing campaigns that effectively
reinforce and build brand images, splitting by target and customer interesting
• Proven ability to drive record-high e-mail marketing campaign,
response rates and executes successful product launches.
• Content manager of landing pages brand stores and stores of price
• Management DEM activities and cross e-mail marketing campaigns
• with ePRICE’ partnership, such as saldiprivati.it
• Data analysis using tools such as Adobe site catalyst and Google Analytics
• Management of customer intelligence through tools CRM ContactLab.
• Web Sites: ePRICE, BOW, MisterPRICE and ePLAZA.
• GOAL
• Quality of graphics contents is growing up, and every day 10% more than last year
of new users subscribe ePRICE newsletter campaign.
Marketing Manager and Graphic director 03/2011 – 06/2013 at Terashop Spa
• Crm Manager and content manager of OVO: Online Virtual Outlet
(now part of Saldiprivati)
• Web marketing manager: schedule and comunication director of special events,
• Like: Prize, special Discount campaign, black Friday etc..
• New layout on the 06/2011 from 760px, 1032px and both mobile like web standard
and mobile app, shopping cart optimizing, new layout of product page.
• GOAL
• Conversion rate was improving and also new users sign-up
• Started retargeting and acquisition campaign
with marketing partner, such as Teradata. Cross marketing through
• Terashop e-commerce web sites, boost OVO customers
from 90.000 to over 200.000 by at the end of June 2013
• New Facebook page, daily updated have double functions, like customer service,
• and post of new sales like: Coming Soon, special occasion, special sales etc…
• OVO fan grew-up from 6000 to 40.000 on the 2011 and 60.000 on the 2013
Marketing Manager  01/2008 to 02/2011 – Hortus Srl Web Agency
• Production Manager, coordinate Photoshop and XHTML CSS developer.
• Strategic e-commerce consultant, management of SEO and email marketing
campaign through CRM ContactLab.
• Proven ability to boost strategic KPI for Autozona.it e-commerce spare parts,
• Was born on the 2008 and planning of e-mail marketing campaing and web advertising
through adv program like Google AdWords, Zanox,ContactLab, Criteo, Kelkoo
and Trovaprezzi. Introduced different payments method, like PayPal, and credits cards.
• All of these tasks, create a customer base from 0 to 20.000 on the 2008
• Introduced blogging and social activities, www.autozonablog.it and Facebook fan page.
• E-commerce consultant for Techdata Italia SpA www.techdata.it
• E-commerce consultant for Rinaldo Franco SpA, b2b distributor of domestic animal
accessories and food.
• GOAL
• Autozona.it is now a well known company with over 80.000 customer,
on car parts online retail selling in Italy,
well positioned on organic search on Google, has a good reputation, fast shipping and
powerful customer care.
Web Designer Freelance ï‚— 2002 to 2007 ePrice Srl and Megalink Srl web agency
based in Milan.
• ePRICE srl
• Web designer, production of web contents, like banner, landing pages and minisite
• Newsletter layout, and new web site layout from 2002 to 2007
as member of develeoper team I’ve had an opportunity to be involved into an important
ecommerce project.
eMail marketing manager with CRM ContactLab.
• GOAL
• New banners layout using flash, new landing pages XHTML/CSS tableless layout,
• improve graphic quality of web site. New shopping cart desing and new organizations
• of contents: like product list, search menu and help pages,
improve customer experience and conversion rate.
•
• Megalink Srl
• Web designer of small e-commerce web site such as Galbani, BMW Italy.
• Sirenuse web: www.sirenuse.it Hotel at Positano.
• Golf’us, the traditional shops and e-shop for golfers: www.golf-us.it
• GOAL
• Build clean, appealing, and functional interfaces which comply
• with the latest web standards.
Graphic Designer ï‚— 1995 to 2001 at Italgrafica/Multiserver Novara Italy
• Vector graphics, digital and offset printing.
• Graphics designer of flyers, posters, books, totem, photocomposition and retouching. Involved in variety of projects, I’m very greatful for the experience I gained working in digital agency. Main brands were: DeAgostini Novara, Unilever group, Nec Italy division, Versace.
• SKILLS
• E-commerce Web Marketing, eMail Marketing, Web Graphic Design and SEO.
• COMPUTER SKILLS
• Photoshop, Illustrator, Xhtml editor, Jquery and Javascript
• Excel (Advanced level), Publisher and Word.
eCommerce Content Manager  06/2013 – Present at ePRICE Srl Banzai Group
• eMail marketing manager, on over 1 million of registered users.
• Conceptualise and orchestrate marketing campaigns that effectively
reinforce and build brand images, splitting by target and customer interesting
• Proven ability to drive record-high e-mail marketing campaign,
response rates and executes successful product launches.
• Content manager of landing pages brand stores and stores of price
• Management DEM activities and cross e-mail marketing campaigns
• with ePRICE’ partnership, such as saldiprivati.it
• Data analysis using tools such as Adobe site catalyst and Google Analytics
• Management of customer intelligence through tools CRM ContactLab.
• Web Sites: ePRICE, BOW, MisterPRICE and ePLAZA.
• GOAL
• Quality of graphics contents is growing up, and every day 10% more than last year
of new users subscribe ePRICE newsletter campaign.
Marketing Manager and Graphic director 03/2011 – 06/2013 at Terashop Spa
• Crm Manager and content manager of OVO: Online Virtual Outlet
(now part of Saldiprivati)
• Web marketing manager: schedule and comunication director of special events,
• Like: Prize, special Discount campaign, black Friday etc..
• New layout on the 06/2011 from 760px, 1032px and both mobile like web standard
and mobile app, shopping cart optimizing, new layout of product page.
• GOAL
• Conversion rate was improving and also new users sign-up
• Started retargeting and acquisition campaign
with marketing partner, such as Teradata. Cross marketing through
• Terashop e-commerce web sites, boost OVO customers
from 90.000 to over 200.000 by at the end of June 2013
• New Facebook page, daily updated have double functions, like customer service,
• and post of new sales like: Coming Soon, special occasion, special sales etc…
• OVO fan grew-up from 6000 to 40.000 on the 2011 and 60.000 on the 2013
Marketing Manager  01/2008 to 02/2011 – Hortus Srl Web Agency
• Production Manager, coordinate Photoshop and XHTML CSS developer.
• Strategic e-commerce consultant, management of SEO and email marketing
campaign through CRM ContactLab.
• Proven ability to boost strategic KPI for Autozona.it e-commerce spare parts,
• Was born on the 2008 and planning of e-mail marketing campaing and web advertising
through adv program like Google AdWords, Zanox,ContactLab, Criteo, Kelkoo
and Trovaprezzi. Introduced different payments method, like PayPal, and credits cards.
• All of these tasks, create a customer base from 0 to 20.000 on the 2008
• Introduced blogging and social activities, www.autozonablog.it and Facebook fan page.
• E-commerce consultant for Techdata Italia SpA www.techdata.it
• E-commerce consultant for Rinaldo Franco SpA, b2b distributor of domestic animal
accessories and food.
• GOAL
• Autozona.it is now a well known company with over 80.000 customer,
on car parts online retail selling in Italy,
well positioned on organic search on Google, has a good reputation, fast shipping and
powerful customer care.
Web Designer Freelance ï‚— 2002 to 2007 ePrice Srl and Megalink Srl web agency
based in Milan.
• ePRICE srl
• Web designer, production of web contents, like banner, landing pages and minisite
• Newsletter layout, and new web site layout from 2002 to 2007
as member of develeoper team I’ve had an opportunity to be involved into an important
ecommerce project.
eMail marketing manager with CRM ContactLab.
• GOAL
• New banners layout using flash, new landing pages XHTML/CSS tableless layout,
• improve graphic quality of web site. New shopping cart desing and new organizations
• of contents: like product list, search menu and help pages,
improve customer experience and conversion rate.
•
• Megalink Srl
• Web designer of small e-commerce web site such as Galbani, BMW Italy.
• Sirenuse web: www.sirenuse.it Hotel at Positano.
• Golf’us, the traditional shops and e-shop for golfers: www.golf-us.it
• GOAL
• Build clean, appealing, and functional interfaces which comply
• with the latest web standards.
Graphic Designer ï‚— 1995 to 2001 at Italgrafica/Multiserver Novara Italy
• Vector graphics, digital and offset printing.
• Graphics designer of flyers, posters, books, totem, photocomposition and retouching. Involved in variety of projects, I’m very greatful for the experience I gained working in digital agency. Main brands were: DeAgostini Novara, Unilever group, Nec Italy division, Versace.
• SKILLS
• E-commerce Web Marketing, eMail Marketing, Web Graphic Design and SEO.
• COMPUTER SKILLS
• Photoshop, Illustrator, Xhtml editor, Jquery and Javascript
• Excel (Advanced level), Publisher and Word.