FRANCESCO V.

FRANCESCO VERDINELLI
Born in Camerino on 14/06/1978

Ph. +39 388 8888954
e-mail. francesco.verdinelli@gmail.com

KEYWORDS
Lifestyle Brand Building, Retail Marketing, Trade Marketing, Event & PR, Co-marketing, Digital Marketing, Content Writing, Multichannel Attitude.

PROFESSIONAL EXPERIENCE

Essedi SPA 2011- Present - Milano (IT)
Antony Morato - Digital Marketing & Communication Manager
On-line business strategy definition – Digital Marketing Planning and Media Buying: SEO, SEM, DEM, Remarketing, Retargeting - Content Creation, Copywriting & Editorial Planning - Social Media Management – Online PR Supervision – Loyalty Program Management – Key Customer Management -Co-marketing & Cooperation with Lifestyle Brands such as Asahi, Beer Lonely Planet, Redbull, Taschen, Lomo – Agencies and third parties management.

New Era Cap Company. 2010 - 2011 Milano (IT)
PR & Event Manager
Event Management – PR & Press Office – Comarketing & Collaborations with Blogs and Magazines.

Fornari Retail. 2009 - 2011 – Milano (IT)

tokidoki EMEA Marketing & PR Manager
European On-line and Off-line Trade / Retail Marketing Management - Content Creation & Copywriting – Media Buying – European PR & Event Management – Key Account Management – Visual Merchandising Management – Agencies Management - Co-marketing & Cooperation with Lifestyle Brands such as Onitsuka, Asahi Beer, Fiat Yamaha Racing, Sephora, K by Karl Lagerfeld, MTV, Redbull. New Era Cap.

Fornari SpA. 2007/2009 - Civitanova Marche (IT)

Combo, I Love My Jeans and tokidoki Italy Marketing and PR Manager
Italy On-line and Off-line Trade / Retail Marketing Management - Content Creation & Copywriting – Medial Buying – Visual Merchandising Management - Loyalty Program Management - PR & Event Management – Agencies Management - Co-marketing & Cooperation with Lfestyle Brands such as MTV, Telecom Italia Mobile, Adidas.

Fornari Asia Pacific. 2006/2007 – Hong Kong (CN)

Marketing Manager
Mainland China on-line and off-line Retail Marketing management - Content creation & Copywriting – Visual Merchandising management - Loyalty program management - PR & Event management – Agencies Management.

Nintendo UK. 2004/2005 – London (UK)

PR Specialist
UK and Mainland Europe Press Office Activity: Event Management, Celebrities’ Endorsement – Press Relations.

ACADEMIC CAREER

2012: IED Roma – Roma - IED Moda Lab – Academic Lecturer
- Logica ed Organizzazione d’Impresa - Course: Fashion Stylist – 30 hrs;
- Fashion Marketing - Course: Design Management – 40 hrs;
- Fashion Marketing - Course: Accessory Design - 30 hrs;
- Brand Management - Course: Jewelry Design – 30 hrs;
- Fashion & New Media - Course: Fashion Marketing – 30 hrs;
- Fashion & New Media: Course: Elementi di Comunicazione Giornalistica – 30 hrs;
- Brand Building and Brand Management - International Summer Course – 30 hrs;
2012: IED Firenze – Firenze - IED Moda Lab – Academic Lecturer
Marketing & Visual Merchandising Strategy – One Year International Academic Course – 30 hrs;
2011: IED Roma – Roma - IED Moda Lab - Academic Lecturer
- Logica ed Organizzazione d’Impresa - Course: Fashion Stylist – 30 hrs;
- Fashion Marketing - Course: Design Management – 40 hrs;
- Fashion Marketing - Course: Accessory Design - 30 hrs;
- Brand Management - Course: Jewelry Design – 30 hrs;
- Fashion & New Media - Course: Fashion Marketing – 30 hrs;
- Fashion & New Media: Course: Elementi di Comunicazione Giornalistica – 30 hrs;
- Brand Building and Brand Management - International Summer Course – 30 hrs;

2011: Università degli Studi di Bologna – Scienze del Costume e della Moda
Guest Lecture: Videgame and fashion Lifestyle Brands;
2011: IED Firenze – Firenze - Academic Lecturer
- Marketing & Visual Merchandising Strategy – One Year International Academic Course – 30 hrs
2010: IED ROMA – Roma - IED Moda Lab - Academic Lecturer
- Fashion Marketing - Course: Design Management – 40 hrs;
- Fashion Marketing - Course: Accessory Design - 30 hrs;

2010: Università degli Studi di Urbino – Urbino -Dipartimento di Sociologia
Guest Lecture at “Cantiere del Logo”: “Strategie di Comunicazione per i Fashion & Lifestyle Brand;
2010: Poliarte CSD Ancona - Academic Lecturer
- Fashion Marketing 3 – Course: Fashion Designer – 40 hrs;
- Fashion Marketing 2 – Course Fashion Designer – 40 hrs;
2009: Eidos Communication - Roma - Academic Lecturer
- New Media Marketing - Course: Master Comunicazione e Giornalismo di Moda – 8 hrs;
2006: Università degli Studi di Macerata – Macerata -Online Tutor
- Storia Antica – Course: Lettere e Fiolosofia – 40 hrs;
- Storia Moderna - Course: Lettere e Filosofia – 40 hrs;
- Psicologia: Course - Scienze della Formazione – 40 hrs;

2005: Università degli Studi di Macerata – Macerata - Online Tutor
- Storia Antica – Course: Lettere e Fiolosofia – 40 hrs;
- Storia Moderna - Course: Lettere e Filosofia – 40 hrs;
- Psicologia: Course - Scienze della Formazione – 40 hrs;

2005: Università degli Studi di Macerata – Macerata -Tutor
- MBA in International Relations with the Easter Europe Countries – 2 years degree;
2004: Università degli Studi di Macerata – Macerata - Course Assistant
- Teoria e Tecnica della Comunicazione di Massa – Course: Scienze della Comunicazione – 40 hrs;

EDUCATION

2007: MA in Export Management;
University of Macerata (IT) - Grade. 110/110 cum laude.

2007: Specialization Course in Export Manager;
Assindustria Macerata (IT) - Grade. 100/100.
2004: MA in Industrial and Commercial Relationships with the Eastern Europe Countries;
University of Macerata (IT) - Grade. 110/110 cum laude.
2004: Master Degree in Online Web Master and E-Trainer;
University of Macerata (IT) - Grade. 110/110 cum laude.
2004: Five-Years Master Degree in Business Communication;
University of Macerata (IT) - Grade. 110/110 cum laude.
2003: BA in Media Studies. Major Degree in Cultural Studies;
University of Glamorgan (UK) - Grade. Upper Second Level.

PUBLICATIONS:

Videogame Meets Fashion: Franco Angeli Editore. Article Title: “Videogame As A Form of Brand Extension For Fashion Brands: tokidoki, From On-Line Phenomenon To Style Block-Buster”.

LANGUAGE SKILLS


ENGLISH: Fluent written and spoken.
FRENCH: Fluent written and spoken.
ITALIAN: Mother language.

COMPUTER SKILLS

· Excellent knowledge of the Microsoft Office Suite;
· Good knowledge of the Adobe Suite.
· Excellent knowledge of the World Wide Web including all the related software and HTML language.

ABOUT ME

I am an outgoing and lively person. In my spare time I like to DJ and write on several Italian fashion blogs and music magazines.

Data acquired through this curriculum vitae must be treated in respect of D. Lgs. 196/2003 about personal data treatment.