F
Francesca P.
Italia
WORK EXPERIENCE_______________________________________________________
March 2011 – August 2011
NIKE ITALY BRAND CONNECTIONS TRAINEE
• Nike global campaigns adaptation
• Web content management: copywriting, translations and reviews
• Monitoring blogs, Nike websites and social platforms
• Competitors communications analysis
• Supporting the activities of digital marketing and e-commerce
• Daily relations with European Head Quarter and Global Head Quarter
• Supporting the organization of Nike events throughout Italy
Type of business or sector: Marketing, Advertising, Brand Communication
Name and address of employer: NIKE ITALY .r.l.
Via Isonzo, 55 - Casalecchio di Reno, Bologna.
January 2007 – June 2007
INTERNSHIP AT UNIVERSITY OF BOLOGNA - DEPARTMENT OF COMMUNICATION
• Front-office and back-office activities
• Events planning at the department of communication
• Promotion activities management
• Email service management and helpdesk activities
• Monitoring and responding to requests for information from students, teachers and staff of the department
• Tutoring Erasmus students
Type of business or sector: Public Relations
Name and address of employer: DIPARTIMENTO DI SCIENZE DELLA COMUNICAZIONE
- UNIVERSITÀ DI BOLOGNA
Via Azzo Gardino 23, Bologna.
September 2006 – December 2006
INTERNSHIP AT PRESS OFFICE
• Planning press conferences
• Writing press releases and daily press review
• Promotional materials research
• Back-office activities
• Supporting the organization of film festivals
Type of business or sector: Press Office
Name and address of employer: CINETECA DI BOLOGNA
Via Riva Reno 72, Bologna.
EDUCATION AND TRAINING___________________________________________
November 2007 – November 2010
SECOND LEVEL DEGREE IN SEMIOTICS
University of Bologna
Study of semiotic disciplines both from theoretical and practical perspective. Analysis of texts from media, politics, advertising, journalism and web. Study of semiotics as a social phenomenon.
Degree Thesis: “User Generated Tutorials on YouTube: a semiotic researchâ€.
Final Score: 110 with honors/110
October 2004 – November 2007
FIRST LEVEL DEGREE IN COMMUNICATION
University of Bologna
Theories and techniques of language, communication and media. Semiotics. Sociology of Communication. Political economy. Business Administration. Marketing. Psychology. Sociolinguistics. Public Law.
Degree Thesis: “The construction of Identity on web 2.0: the MySpace caseâ€.
Final Score: 99/110
June 2004
MATURITÀ CLASSICA (97/100)
Liceo Classico Statale G.B. Morgagni, Forlì
COMPUTER SKILLS AND COMPETENCES_______________________________
• Excellent knowledge of OS X and Windows
• Extensive experience of social networking
• Excellent ability to navigate the Internet and use e-mail programs
• Excellent knowledge the Office package (Word, Excel, PowerPoint and Access)
• Good knowledge of Adobe Photoshop and Illustrator
• Basic knowledge of Macromedia Dreamweaver
• Basic knowledge of HTML
• Basic knowledge of order entry programs (SAP)
PERSONAL SKILLS AND INTERESTS____________________________________
Thanks to the numerous trips abroad made during the school years, mostly in Great Britain, I had the chance to improve the English language, building a sort of "umbilical cord" with the culture of this Country. During the years at university, I also taught private lessons of English language to students of elementary, middle and high schools. I gained extensive experience as a summer nanny for several summers and I supported the organization of creative workshops for children aged 6 to 13 years. These experiences have definitely allowed me to consolidate a strong sense of responsibility. I established a good ability to work as a team, gained in work experiences in which flexibility and collaboration between different professionals and cross-functional teams are essential. I took part in the events organization such as concerts and music festivals in Italy and abroad, where teamwork and coordination within the team are key factors. I often get involved in the management and sale of bands and artists merchandise. I worked with some online magazines for which I wrote film, television and music reviews.
March 2011 – August 2011
NIKE ITALY BRAND CONNECTIONS TRAINEE
• Nike global campaigns adaptation
• Web content management: copywriting, translations and reviews
• Monitoring blogs, Nike websites and social platforms
• Competitors communications analysis
• Supporting the activities of digital marketing and e-commerce
• Daily relations with European Head Quarter and Global Head Quarter
• Supporting the organization of Nike events throughout Italy
Type of business or sector: Marketing, Advertising, Brand Communication
Name and address of employer: NIKE ITALY .r.l.
Via Isonzo, 55 - Casalecchio di Reno, Bologna.
January 2007 – June 2007
INTERNSHIP AT UNIVERSITY OF BOLOGNA - DEPARTMENT OF COMMUNICATION
• Front-office and back-office activities
• Events planning at the department of communication
• Promotion activities management
• Email service management and helpdesk activities
• Monitoring and responding to requests for information from students, teachers and staff of the department
• Tutoring Erasmus students
Type of business or sector: Public Relations
Name and address of employer: DIPARTIMENTO DI SCIENZE DELLA COMUNICAZIONE
- UNIVERSITÀ DI BOLOGNA
Via Azzo Gardino 23, Bologna.
September 2006 – December 2006
INTERNSHIP AT PRESS OFFICE
• Planning press conferences
• Writing press releases and daily press review
• Promotional materials research
• Back-office activities
• Supporting the organization of film festivals
Type of business or sector: Press Office
Name and address of employer: CINETECA DI BOLOGNA
Via Riva Reno 72, Bologna.
EDUCATION AND TRAINING___________________________________________
November 2007 – November 2010
SECOND LEVEL DEGREE IN SEMIOTICS
University of Bologna
Study of semiotic disciplines both from theoretical and practical perspective. Analysis of texts from media, politics, advertising, journalism and web. Study of semiotics as a social phenomenon.
Degree Thesis: “User Generated Tutorials on YouTube: a semiotic researchâ€.
Final Score: 110 with honors/110
October 2004 – November 2007
FIRST LEVEL DEGREE IN COMMUNICATION
University of Bologna
Theories and techniques of language, communication and media. Semiotics. Sociology of Communication. Political economy. Business Administration. Marketing. Psychology. Sociolinguistics. Public Law.
Degree Thesis: “The construction of Identity on web 2.0: the MySpace caseâ€.
Final Score: 99/110
June 2004
MATURITÀ CLASSICA (97/100)
Liceo Classico Statale G.B. Morgagni, Forlì
COMPUTER SKILLS AND COMPETENCES_______________________________
• Excellent knowledge of OS X and Windows
• Extensive experience of social networking
• Excellent ability to navigate the Internet and use e-mail programs
• Excellent knowledge the Office package (Word, Excel, PowerPoint and Access)
• Good knowledge of Adobe Photoshop and Illustrator
• Basic knowledge of Macromedia Dreamweaver
• Basic knowledge of HTML
• Basic knowledge of order entry programs (SAP)
PERSONAL SKILLS AND INTERESTS____________________________________
Thanks to the numerous trips abroad made during the school years, mostly in Great Britain, I had the chance to improve the English language, building a sort of "umbilical cord" with the culture of this Country. During the years at university, I also taught private lessons of English language to students of elementary, middle and high schools. I gained extensive experience as a summer nanny for several summers and I supported the organization of creative workshops for children aged 6 to 13 years. These experiences have definitely allowed me to consolidate a strong sense of responsibility. I established a good ability to work as a team, gained in work experiences in which flexibility and collaboration between different professionals and cross-functional teams are essential. I took part in the events organization such as concerts and music festivals in Italy and abroad, where teamwork and coordination within the team are key factors. I often get involved in the management and sale of bands and artists merchandise. I worked with some online magazines for which I wrote film, television and music reviews.