F
Francesca V.
Italia
International Press Officer, Loro Piana
Reporting to the WW PR Director, I’m in charge of the main activities of the corporate PR office for the Anglo-Saxon Markets (US & UK mainly) as well as Turkey, Korea and Middle East. In detail:
• Liaising with colleagues and external agencies and key spokespeople (company Top Management)
• Liaising with and answering enquiries from media (newspapers, magazines, in-house magazines and websites) and other organizations (e.g. charity or airports lounge)
• Supporting the organization of events including press presentations, sports events & sponsorships, art events, press tours, factory tours
• Support the Wholesale Department for the PR activities providing materials for newsletter and advertorial/advertising pages creation
• Media and Advertising Planning
Reporting to the WW PR Director, I’m in charge of the main activities of the corporate PR office for the Anglo-Saxon Markets (US & UK mainly) as well as Turkey, Korea and Middle East. In detail:
• Liaising with colleagues and external agencies and key spokespeople (company Top Management)
• Liaising with and answering enquiries from media (newspapers, magazines, in-house magazines and websites) and other organizations (e.g. charity or airports lounge)
• Supporting the organization of events including press presentations, sports events & sponsorships, art events, press tours, factory tours
• Support the Wholesale Department for the PR activities providing materials for newsletter and advertorial/advertising pages creation
• Media and Advertising Planning