Federico R.

Build and execute the Company’s marketing and communication strategy: including messaging, positioning, corporate identity, channel mix, sales and marketing assets:
• In charge of delivering marketing activities such as conferences, PR, website, LinkedIn, channel partnerships, Target - message - media definition; Marketing plan: definition&execution;
• Inbound and digital marketing, CRM and data analysis;
• PR and oine media management (media inquiries and interviews);
• Develop lead generation campaigns;
• Branding: maintain, implement and promote brand identity;
• Measure the eectiveness of the communication strategy;
• Sales Enablement: collaborate with the business team and equip them with compelling sales
tools and assets needed at dierent stages of the funnel and sales cycle, including sales
presentations, demo tools and client impact metrics.
• Team Management: coordinate internal and external resources as a team and project
manager;
• Build relationships with key opinion leaders, journalists and key stakeholders on the market;
• Great negotiation and problems solving skills.