D
Daniela C.
Italia
Marketing and Communication Team Leader: Responsible for Atl and Btl On/Off line activities in Business Division Canon:
• Organization of internal and external events: (company kick off for 500 employees, public presentations and briefing for media contacts, international fairs, international sponsorships, international press conferences with specialized and corporate press)
• Public relations: organization of press conferences, press meetings, roundtables, products launch and international presentations for journalists (corporate and vertical press)
• Press release generation: delivering of by-line articles, research and reports, advertorials, interviews, forums
• Building best practice and case histories in order to developing relationships with key media and to catch business opportunities
• Monitoring Pr activities trough KPI and metrica analysis. Regularly report to management team supplied for executive presentations.
Experience in working with media and to coordinate press offices
Budget management and search for new opportunities for events and partnerships
Experience in internet: strategic on line planning for positioning of B2b and B2c products (update and implementation of micro sites, corporate website, positioning of products on search engines, web editing and written materials to support on line campaigns)
Skills: ability to liaise relationships with internal and external stakeholders
• Good public speaking
• Open mind and will to learn
• Passion for dynamic and stimulating environment
• Ability to manage numerous projects at once
• Organization of internal and external events: (company kick off for 500 employees, public presentations and briefing for media contacts, international fairs, international sponsorships, international press conferences with specialized and corporate press)
• Public relations: organization of press conferences, press meetings, roundtables, products launch and international presentations for journalists (corporate and vertical press)
• Press release generation: delivering of by-line articles, research and reports, advertorials, interviews, forums
• Building best practice and case histories in order to developing relationships with key media and to catch business opportunities
• Monitoring Pr activities trough KPI and metrica analysis. Regularly report to management team supplied for executive presentations.
Experience in working with media and to coordinate press offices
Budget management and search for new opportunities for events and partnerships
Experience in internet: strategic on line planning for positioning of B2b and B2c products (update and implementation of micro sites, corporate website, positioning of products on search engines, web editing and written materials to support on line campaigns)
Skills: ability to liaise relationships with internal and external stakeholders
• Good public speaking
• Open mind and will to learn
• Passion for dynamic and stimulating environment
• Ability to manage numerous projects at once