A
Antonella C.
Italia
Digital Transformation Consultant
March 2016 to now - Milan, Italy
- Feasibility analysis and set-up for eCommerce platforms and omnichannel integration
- Act as liaison between the cross-functional teams to balance strategical brand objectives and tactical commercial needs on final page templates to be used (including Home Page, Category Pages, Editorial Pages, etc.)
- Incorporate deep understanding of customer insights, markets, and competition to define digital product strategy and to map company processes focusing on customer experience
- Supporting companies in driving disruption and innovation through the implementation of digital transformation projects
Versace
Assistant eCommerce Buying and Operations Manager
June 2015 to February 2016 – Milan, Italy
- Responsible for official eCommerce shooting (Europe and USA) and co-responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers
- Assist corporate associate buyer to place orders and ensure inventory is properly distributed over five categories
- Strategize with internal teams to develop multi-channel merchandising strategies to push online sales growth
Ganzo Magazine & Amarcore Studio Design
Assistant Marketing Director
Jul 2013 to Oct 2013 – Los Angeles, USA
- Assess website traffic using Google Analytics and supervised strategic plan preparation for advertising and editorial departments
- Write and edit news stories and features in the publication's house style, according to audience taste, using WordPress CMS
- Keep up to date with trends and developments relating to the magazine's subject matter
G.A.R.B.O. Press and PR
Junior PR and Event Specialist
October 2011 to May 2012 – Milan, Italy
- Develop and manage multiple successful PR initiatives across 15 different designers to raise brand awareness end to end with limited budget and resources
- Manage showroom inventory and ordering system, improving operational organization, time management and overall (tracking, shipments, trafficking)
- Assist to deliver the annual consumer PR program which entails drafting press releases, selling into all media channels and building journalist contacts
March 2016 to now - Milan, Italy
- Feasibility analysis and set-up for eCommerce platforms and omnichannel integration
- Act as liaison between the cross-functional teams to balance strategical brand objectives and tactical commercial needs on final page templates to be used (including Home Page, Category Pages, Editorial Pages, etc.)
- Incorporate deep understanding of customer insights, markets, and competition to define digital product strategy and to map company processes focusing on customer experience
- Supporting companies in driving disruption and innovation through the implementation of digital transformation projects
Versace
Assistant eCommerce Buying and Operations Manager
June 2015 to February 2016 – Milan, Italy
- Responsible for official eCommerce shooting (Europe and USA) and co-responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers
- Assist corporate associate buyer to place orders and ensure inventory is properly distributed over five categories
- Strategize with internal teams to develop multi-channel merchandising strategies to push online sales growth
Ganzo Magazine & Amarcore Studio Design
Assistant Marketing Director
Jul 2013 to Oct 2013 – Los Angeles, USA
- Assess website traffic using Google Analytics and supervised strategic plan preparation for advertising and editorial departments
- Write and edit news stories and features in the publication's house style, according to audience taste, using WordPress CMS
- Keep up to date with trends and developments relating to the magazine's subject matter
G.A.R.B.O. Press and PR
Junior PR and Event Specialist
October 2011 to May 2012 – Milan, Italy
- Develop and manage multiple successful PR initiatives across 15 different designers to raise brand awareness end to end with limited budget and resources
- Manage showroom inventory and ordering system, improving operational organization, time management and overall (tracking, shipments, trafficking)
- Assist to deliver the annual consumer PR program which entails drafting press releases, selling into all media channels and building journalist contacts