A
Annalisa P.
Italia
Communication Manager
Le Fooding
mar 2013 – jul 2013
Managed communications for Le Grand Fooding Milano 2013. Tasks:
- Development and management of the communications and media relations strategy
- Development and maintenance of PR contacts
- Securing coverage on the most influential publications of lifestyle and food
- Production of written materials, including press releases, media kits, press review
- Arrangement of interviews
- Coordination of photo shoots pre and post event
- Development of special initiatives and competitions to increase coverage
- Social media management (Facebook, Twitter, Instagram profiles)
Corporate Marketing Assistant
Luxottica Group Spa
mar 2012 – spt 2012
Working on promotional and digital activities in the corporate marketing team of the Wholesale division.
Among main tasks performed for such areas:
Promotion:
- Contribution to the strategic and creative definition of Trade marketing Promotional Plans and to their implementation across all subsidiaries
- Project management on the execution and production of promotional materials in liaison with the relevant Brand Managers, VM and external suppliers (creative agencies, printers and others)
- Support to subsidiaries globally in the customization, supply or local execution and implementation of promotional activities
- Preparation of ad hoc activity reports
Digital:
- Project management for trade marketing digital activities, targeting at increasing visibility on brands/special projects and sustain sales, in liaison with the relevant Brand Managers and digital agencies
- Support to subsidiaries globally in the customization and implementation of digital tools
- Preparation of weekly activity reports
- Social Media activities
Retail marketing and communication consultant
SDA Bocconi School of Management
jun 2011 – nov 2011
Worked on SHOPIIN: a development project of a factory outlet center.
Tasks:
- competitive intelligence
- definition of the value proposition
- marketing and communication plan
- coordination of a communication team of three people
http://www.shopinnbrugnato5terre.it/
Marketing Assistant
Sephora
jan 2011 – apr 2011 (4 mesi)Milano
Worked in the marketing department, along with the communication manager; tasks:
- Management of in-store communication materials: collaboration with the graphic agencies, with the printers, with the deposit for the production and distribution of those materials; fulfillment of the look book for the stores.
- Management of the communication system between the Italian headquarter and stores; support to the resolution of problems related to in-store communication materials.
- Support to PR activities: events organization; assembly of press kits, images; editorial review.
- Support to the production of in-store communication materials and ADV.
- Support to the suppliers’ selection process.
Le Fooding
mar 2013 – jul 2013
Managed communications for Le Grand Fooding Milano 2013. Tasks:
- Development and management of the communications and media relations strategy
- Development and maintenance of PR contacts
- Securing coverage on the most influential publications of lifestyle and food
- Production of written materials, including press releases, media kits, press review
- Arrangement of interviews
- Coordination of photo shoots pre and post event
- Development of special initiatives and competitions to increase coverage
- Social media management (Facebook, Twitter, Instagram profiles)
Corporate Marketing Assistant
Luxottica Group Spa
mar 2012 – spt 2012
Working on promotional and digital activities in the corporate marketing team of the Wholesale division.
Among main tasks performed for such areas:
Promotion:
- Contribution to the strategic and creative definition of Trade marketing Promotional Plans and to their implementation across all subsidiaries
- Project management on the execution and production of promotional materials in liaison with the relevant Brand Managers, VM and external suppliers (creative agencies, printers and others)
- Support to subsidiaries globally in the customization, supply or local execution and implementation of promotional activities
- Preparation of ad hoc activity reports
Digital:
- Project management for trade marketing digital activities, targeting at increasing visibility on brands/special projects and sustain sales, in liaison with the relevant Brand Managers and digital agencies
- Support to subsidiaries globally in the customization and implementation of digital tools
- Preparation of weekly activity reports
- Social Media activities
Retail marketing and communication consultant
SDA Bocconi School of Management
jun 2011 – nov 2011
Worked on SHOPIIN: a development project of a factory outlet center.
Tasks:
- competitive intelligence
- definition of the value proposition
- marketing and communication plan
- coordination of a communication team of three people
http://www.shopinnbrugnato5terre.it/
Marketing Assistant
Sephora
jan 2011 – apr 2011 (4 mesi)Milano
Worked in the marketing department, along with the communication manager; tasks:
- Management of in-store communication materials: collaboration with the graphic agencies, with the printers, with the deposit for the production and distribution of those materials; fulfillment of the look book for the stores.
- Management of the communication system between the Italian headquarter and stores; support to the resolution of problems related to in-store communication materials.
- Support to PR activities: events organization; assembly of press kits, images; editorial review.
- Support to the production of in-store communication materials and ADV.
- Support to the suppliers’ selection process.