A
Alice C.
Italia
Alice Catto Mobile: +34631149037 Email: alice.catto1@gmail.com
Profile
Ambitious, naturally curious, with a strong bias for action. Experienced in leading and coaching large teams, working under stress, and delivering against tight deadlines. Good listener, leading to creative and dynamic problem solving. Highly adaptable with experience in multiple business environments.
Experience
Simon&Tom // Cosmetic Company made in Spain Barcelona, Spain / 2017
Digital Marketing and Sales Manager
Responsible for online business development of 40 key category products including marketplace channel
• Marketing plan: awareness, acquisition and retention.
• Digital Advertising: planning online marketing campaigns including PPC, SEO, display and email campaigns
• CRM: managing online response channels and optimizing customer experience.
• Online marketing & Social Media: increasing brand visibility, including brand communication, content marketing and social media campaign.
• Reporting: monitoring and analyzing KPI and ROI targets.
• Strategy: day-to-day sales management, market share trends and competitive landscape of territory
• Commercial prospecting: search and implementation of new business opportunities.
• Web management: Wordpress development (with agency's support), content creation and management, definition of marketing and sales strategies, and analysis of results
Muup // Startup Barcelona, Spain / 2016
Marketing and Sales Manager
• Launch a new application on the market.
• Development of marketing and sales strategies and UX Analysis.
• Creation Database of client, development of sales strategies and communication BtoB and BtoC.
• Social Media Content: develop the brands tone of voice and ensure all content resonates with customer base.
Decathlon Italy // Sporting goods retailers Torino, Italy / 2011-2016
Department Manager
Initially hired as sales executive in 2011, with additional responsibilities of recruiting and brand strategy training. Promoted to Department Manager in 2014. Leadership skills combined with energy and passion where the key drivers for achieving targets, resulting in rapid career growth.
• Managed 500k € sales with a yearly target of 20% growth, which was always achieved for 3 consecutive years, while in the role.
• Responsible for a store of 6,000 square meters including set up of the department and overall visual design, with the goal of improving customer shopping experience.
• Lead, coached and trained teams up to 15 people.
• Developed 2 years business plan, including market and competitor research, creation of a
marketing strategy based on customer retention and fidelity program.
Other experiences
• Internship at Banca Sella Holding - Biella. In charge of customer data management
• Internship at Gestamp Navarra, manufacture of metal automotive components – Pamplona.
• Internship at Buslead-Fortedi - Barcelona. Business developer.
Education
• Master in Digital&Direct Marketing at Universitat Pompeu Fabra, Barcelona (ES) 2016
• Bachelor degree in Business Administration, Marketing at University of Torino (IT) 2010
• High school graduation, Liceo scientifico Avogadro, Biella (IT) 2007
Languages: Proficiency in Spanish, Italian (mother tongue) and good command of English.
Hobbies: Enjoy travelling, horse riding, trekking, climbing, snowboarding, ski.
Computer skills: Microsoft Office, Acrobat Reader, Google Analytics, Google Adwords, Mailchimp.
Profile
Ambitious, naturally curious, with a strong bias for action. Experienced in leading and coaching large teams, working under stress, and delivering against tight deadlines. Good listener, leading to creative and dynamic problem solving. Highly adaptable with experience in multiple business environments.
Experience
Simon&Tom // Cosmetic Company made in Spain Barcelona, Spain / 2017
Digital Marketing and Sales Manager
Responsible for online business development of 40 key category products including marketplace channel
• Marketing plan: awareness, acquisition and retention.
• Digital Advertising: planning online marketing campaigns including PPC, SEO, display and email campaigns
• CRM: managing online response channels and optimizing customer experience.
• Online marketing & Social Media: increasing brand visibility, including brand communication, content marketing and social media campaign.
• Reporting: monitoring and analyzing KPI and ROI targets.
• Strategy: day-to-day sales management, market share trends and competitive landscape of territory
• Commercial prospecting: search and implementation of new business opportunities.
• Web management: Wordpress development (with agency's support), content creation and management, definition of marketing and sales strategies, and analysis of results
Muup // Startup Barcelona, Spain / 2016
Marketing and Sales Manager
• Launch a new application on the market.
• Development of marketing and sales strategies and UX Analysis.
• Creation Database of client, development of sales strategies and communication BtoB and BtoC.
• Social Media Content: develop the brands tone of voice and ensure all content resonates with customer base.
Decathlon Italy // Sporting goods retailers Torino, Italy / 2011-2016
Department Manager
Initially hired as sales executive in 2011, with additional responsibilities of recruiting and brand strategy training. Promoted to Department Manager in 2014. Leadership skills combined with energy and passion where the key drivers for achieving targets, resulting in rapid career growth.
• Managed 500k € sales with a yearly target of 20% growth, which was always achieved for 3 consecutive years, while in the role.
• Responsible for a store of 6,000 square meters including set up of the department and overall visual design, with the goal of improving customer shopping experience.
• Lead, coached and trained teams up to 15 people.
• Developed 2 years business plan, including market and competitor research, creation of a
marketing strategy based on customer retention and fidelity program.
Other experiences
• Internship at Banca Sella Holding - Biella. In charge of customer data management
• Internship at Gestamp Navarra, manufacture of metal automotive components – Pamplona.
• Internship at Buslead-Fortedi - Barcelona. Business developer.
Education
• Master in Digital&Direct Marketing at Universitat Pompeu Fabra, Barcelona (ES) 2016
• Bachelor degree in Business Administration, Marketing at University of Torino (IT) 2010
• High school graduation, Liceo scientifico Avogadro, Biella (IT) 2007
Languages: Proficiency in Spanish, Italian (mother tongue) and good command of English.
Hobbies: Enjoy travelling, horse riding, trekking, climbing, snowboarding, ski.
Computer skills: Microsoft Office, Acrobat Reader, Google Analytics, Google Adwords, Mailchimp.