Alessandro C.
Italia
Head of Digital with 12+ years of experience leading international digital growth, e-commerce, CRM and performance marketing strategies across DTC environments and B2B.
Proven track record managing media budgets, scaling Shopify Plus and Amazon marketplace operations, and leading global lead generation & CRM programs across Europe and North America. Built a multidisciplinary digital career progressing from Digital Analyst, Social Media Strategist and Senior Content & ADV Manager through Digital Marketing Coordinator roles, before stepping into global Head of Digital positions dedicated to performance marketing, CRM, e-commerce and analytics at scale.
Strong background in international team leadership, full-funnel acquisition strategies and data-driven decision making across agencies, startups and multinational companies.
Brings hands-on industry depth across Travel, Entertainment, Tech, Beauty and Optics, with 4+ years of experience in each sector and a proven ability to operate across both B2B and B2C commercial environments. Early adopter of AI-powered workflows, leveraging autonomous agents for task automation, data analysis and creative production across digital operations.
I've learned that great digital strategy isn't about tools, it's about people, insight, and timing.