Rossana L.

Italia

Sono una Visual & Graphic Designer con formazione in comunicazione visiva e grafica pubblicitaria all'Accademia Cappiello e un precedente percorso di studi giuridici, background che definisce il mio approccio analitico, rigoroso e strutturato alla progettazione.

La mia pratica unisce il rigore tipografico e la cultura del progetto visivo alla sperimentazione materica e ai linguaggi digitali contemporanei. Sviluppo progetti dal concept strategico fino alla chiusura dell'esecutivo, curando la coerenza del sistema visivo su supporti fisici e digitali.

Ambiti di intervento:

Brand Identity & Sistemi Visivi: ideazione di logotipi, guide di stile, declinazione di asset coordinati online e offline.
Editorial & Packaging Design: impaginazione di cataloghi, edizioni, packaging di prodotto e supporti cartotecnici con fustelle personalizzate.
Exhibition & Spatial Design: allestimenti grafici, cartellonistica e segnaletica per mostre ed eventi culturali.
Motion & Art Direction: micro-animazioni, montaggio e direzione visiva per contenuti video e format digitali.

Disponibile per collaborazioni con studi di design, agenzie di comunicazione e progetti continuativi, in presenza (Toscana / Milano) o da remoto.

Portfolio: rossanaloperfido.myportfolio.com

Email: rossanaloperfido03@gmail.com

Telefono: +39 320 3434866

Competenze generali

Competenze specifiche

Events, Activations & Partnerships
Event Planning & Management
Brand Activations
Retail Activations
Trade Marketing Initiatives
Co-marketing with Third-Party Retailers
Eventi e Sponsorship
PR Strategy & Execution
Media Relations
Press Office Coordination
Crisis Communication Support
Corporate Communication
Brand Management
Strategia, Posizionamento e Branding
Creative Direction
Brand Copywriting
Communication & Advertising
Advertising Campaign Management
Creative Direction
Art Direction
Media Planning & Buying
ATL/BTL Campaign
Copy & Messaging Supervision
Strategia, Posizionamento
Corporate Communication
Ideazione di Campagne Pubblicitarie Integrate
Acquisto di Spazi Pubblicitari
Incentive & Loyalty
Direct Marketing Multi-Canale
Field Marketing & Out Of Home
Stampa Professionale
Editorial Illustration
Advertising Illustration
Character Design
Concept Art
Children’s Book Illustration
Comics & Graphic Novel
Storyboarding
Infographics Illustration
Packaging Illustration
Iconography
Motion Design
2D Animation
3D Animation
Motion Graphics
Explainer Videos
Title Design
Kinetic Typography
UI Motion
Micro-interactions
Video Compositing
Visual Effects
Storyboarding
Animation Direction
Character Animation
Broadcast Motion
Social Motion Content
Brand Design
Logo Design
Visual Identity
Editorial Design
Layout Design
Typography
Packaging Design
Advertising Design
Digital Graphics
Infographics
Art Direction
Print Design
Motion Graphics
Presentation Design
Data Visualization
User Research
UX Design
UI Design
Interaction Design
Wireframing
Prototyping
Design System
Information Architecture
Usability Testing
Product Strategy
Visual Design
A/B Testing
Design Documentation
Front-end Design Support (HTML/CSS base)
WordPress Design/CMS
Responsive Design
Interaction Design
No-Code Web Design
Wireframing
Prototyping
E-commerce Design
Sviluppo Siti
SVILUPPO APP
UGC Creation
Influencer Content
Branded Content
Editorial Content
Video Content Creation
Photo Content Creation
Content Strategy
Community Content
AI-assisted Content Creation
Content Creation
Social Media Content
Social Media & Digital Marketing
Social Media Strategy
Social Content Planning
Community Engagement
Digital Campaigns Coordination
Awareness & Traffic Growth
Brand Copywriting
Advertising Copy
Concept & Creative Writing
Content Writing
Website Copy
Social Media Copy
SEO Copywriting
Email Marketing Copy
Editorial & Blog Writing
Press & Corporate Copywriting
UX Copywriting
Giornalismo
Collaboration with Retail Partners
In-Store Marketing Initiatives
Retail Communication Alignment
Local Retail Campaigns Coordination
Merchandising Communication Support
SEO
Technical SEO
Local SEO
International SEO
E-commerce SEO
Content SEO
SEO Copywriting
Keyword Research
Link Building
SERP Analysis
Analytics & Tracking
GEO Optimization
AI Search Optimization
Search Visibility Strategy
Digital Strategy
Posizionamento sui Motori di Ricerca
Social Media Marketing
Influencer Marketing
Campagne Pubblicitarie Web e Mobile
Lead Generation
Direct & Email Marketing
Marketing Strategy & Management
Go-to-Market Planning
Brand Management
Product Marketing
Product Marketing
Go-to-Market Strategy
Product Positioning
Value Proposition
Market Research
Customer Insights
Competitive Analysis
Pricing Strategy
Product Launch
Sales Enablement
Lifecycle Marketing
Feature Marketing
Product Storytelling
Adoption & Engagement
Retention Strategy
Marketing Strategy & Management
Go-to-Market Planning
Brand Management
Product Marketing
Market Share Growth Strategy
Budget Planning & Allocation
KPI Definition & Performance Tracking
Pianificazione Newsletter
Gestione e Invio Newsletter
Campagne Direct Email Marketing
Email Marketing Automation
Volantini Digitali
Proximity Marketing
Lead Generation
Affiliate Marketing
Inbound Digital Marketing
Outbound Digital Marketing
Centro Media Digital
Concessionaria Digital
Strategie di Pianificazione Online
Audit Digital Media Spending
Display & Premium Display
Social Media Advertising
Performance, PPC, PPA
Programmatic Advertising
Creatività e Produzione Contenuti Adv Online
Campagne Influencer
User Generated Content
Influencer Marketing Tik Tok
Influencer Marketing Instagram
Agenti e Talent Manager
Strategia Digital e Omni-Channel
Digital PR & Reputation Management
Growth Hacking
Real Time Marketing
Branded Content Digital e Omni-Channel
Gamification
Sound Design
Audio Recording
Voice Over
Music Composition
Audio Editing
Audio Mixing
Audio Mastering
Podcast Production
Audio Post-production
AI-assisted Audio Creation
Photography
Product Photography
Still Life Photography
Advertising Photography
Event Photography
Lifestyle Photography
Corporate Photography
Post-production & Retouching
Motion Graphics
Color Grading
Videomaking
Cinematography
Storyboarding
2D Animation
3D Animation
VFX
Sound Design
Post-production
Video Compositing
Content Video Creation
Social Video Editing
Product Designer
Furniture & Lighting Designer
Transportation Designer
UX/Physical Experience Designer
CMF Designer
Packaging Industrial Designer
Product Engineer Designer
Sustainable Product Designer
Toy & Children’s Product Designer
Lighting Design
Furniture Layout
Material & Finishes Selection
3D Interior Visualization
Interior Styling
Interior Design
Residential Design
Commercial Design
Retail Design
Office Design
Exhibition Design
Accessories Design
Footwear Design
Bag Design
Jewelry Design
Costume Design
Womenswear Design
Menswear Design
Kidswear Design
Sportswear Design
Outerwear Design
Print & Pattern Design
Textile Design
Front-end Developer
Back-end Developer
Full-stack Developer
Web Developer
Mobile Developer
Game Developer
Database Developer
Data Science
Web Analytics
Data Analysis
Business Intelligence
Data Engineering
Data Warehousing
Real-time Analytics
Predictive Analytics
Descriptive Analytics
Prescriptive Analytics
Machine Learning Analytics
Data Visualization
Data Mining
Statistical Analysis
Data Governance
Data Quality Management
System Integration
Consulenza Cloud
Managed Services
Sviluppo Software Custom
Security
Software Engineer
Cloud Developer
DevOps Engineer
API Developer
Database Developer
Data Engineer
AI Developer
Blockchain Developer
Software Architect
AI Engineer
Machine Learning Engineer
Data Scientist
AI Product Manager
Prompt Engineer
LLM Developer
MLOps Engineer
AI Consultant
AI Developer
AI Creative Designer
Generative Visual Designer
AI Content Creator
AI Video Creator
AI 3D Artist
AI Copywriter
AI Script Writing
AI Product Manager
Sales
Business Development
Lead Generation
Partnership Development
Sales Operations
Pre-sales
B2B Sales
B2C Sales
Account Management
Post-sales
Partnership Development
Pre-sales
Project Planning
Offset Printing
Digital Printing
Large Format Printing
Packaging Print
Finishing & Binding
Print Quality Control
Print Production
Prepress
File Preparation
Color Management
Proofing
Imposition
Print Layout
Typography for Print
Disegno e Produzione Packaging
Logistica e Fulfillment per Ecommerce
Social Commerce Strategy
Pubblicità sui Marketplace
Artificial Intelligence & Machine Learning
Internet of Things
Stampa 3D
Blockchain
NFT
Content Management System (CMS)
Tool Gestione Social Media
Content Delivery Network (CDN)
Sistemi di Test Automation
Chatbot
Strumenti di Recensione e Valutazione
Tool Data Visualization
Tool Web Analytics
Piattaforme Email Marketing
Privacy e GDPR
Consulenza Legale
UX & UI
Sviluppo Minimum Viable Product (MVP)
Branding & Design
Digital Advertising
Coworking
Live Events
Stage Design
Set Design

Info

Seniorityjunior
Lingue parlateitaliano, inglese
Paese-
Regione-
ProvinciaFirenze
CittàFirenze
Disponibilità da remoto-
Disponibilità in sede-
Disponibilità lavoro ibrido-
Disponibilità lavoro all'estero-

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