Luca A.
Italia
Marketing Management & Strategy:
• Department coordiantion (3 figures).
• Website and e-commerce platform development and maintenance.
• Creation and distribution of product documentation (manuals, technical sheets).
• Social media strategy and execution.
• Pay-per-click (PPC) advertising campaign management.
• Trade fair participation and event coordination.
• Development and management of promotional merchandise.
• Collaborated with customers, distributors, suppliers, and internal sales teams to
develop and implement effective marketing strategies.
• Conducted weekly performance reporting to the CEO providing data analysis and
insights for strategic decision (Google Analytics, Google ADS, Meta Business suite, PrestaShop Analytics).
• Analyzed market data, distributor performance, and product lifecycles to identify
growth opportunities, innovation, and future development. This included evaluating
and recommending appropriate actions to optimize market presence.
Product Design & User Experience:
Style, concept and overall design of new products or facelifts, 3D, video and renders.
Led the end-to-end design process for digital products, specializing in UI and UX
design for devices, graphic interface, software applications, e-commerce and mobile apps.