BETA RELEASE Francesca V.
Italia
Flawless.life https://flawless.life/it/homepage From November 2021 Senior Web Editor As web content creator for the media company dedicated to lifestyle experiences I am responsible of: • Lifestyle and luxury articles • Checking texts and proofredding • Setting up of weekly newsletter • Production of content for SEO optimization My page https://flawless.life/it/contributor/francesca-vivalda/ Foodonomy https://www.foodonomy.it/ From March 2021 Web Editor • Creation of articles dedicated to food&bevrage and lifestyle My page https://www.foodonomy.it/author/francesca-vivalda/ The Produser Srl From May 2024 to December 2024 Editor for La Repubblica Newspaper’s (Milan edition) 2 page column “Drinp ‘n’ Bussin” https://www.dripnbussin.com/ • Articles about nice, interesting, inspiring and iconic places to visit in Milan: stores, boutiques, restaurants, art galleries, book stores, café, cocktail bars, spa and beauty salons Sposarmi.it Apr 2018 – Sept 2019 Web Editor • Main editor of the Italian blog dedicated to experiences enhancing the wedding world Web Content Editor and Copywriter Freelance From Jan 2019 Professional editor, storyteller, copywriter, proofreading of professional texts. Main collaborations: • Noble & Style https://nobleandstyle.com/author/francesca/ : editor of lifestyle articles • Open Source Management Blog https://imprenditore.info/author/francesca-vivalda/ : editor of articles about the business world and its main players • QPX Project: creation as a copywriter of informative articles for Frantoio Gentili Oil Company (https://frantoiogentili.it/) • La Vera Nutrizione: copywriter for the health, food, beauty and lifestyle blog • Atoms (https://atoms.studio/): revision and creation as a copywriter of technical and lifestyle texts • Global Story Telling (https://www.globalstorytelling.it/): editor of lifestyle articles Loro Piana (LVMH Group) May 2011 – Jan 2019 International PR Reporting to the World Wide Corporate PR Director accountable for the main activities of the corporate PR office for the Anglo-Saxon (US & UK mainly) and Asia and Middle East markets. Key achievements: • Coordinated the key deliverable of the US/UK and Asia PR offices and external PR agencies to satisfy inquiries from media like newspapers, magazines, in-house magazines and websites • Liaised with international press and other organizations (e.g. charity, fairs) for corporate or editorial requests or special activities • Coordinated special projects like: set-up of the private lounge at the Le Bourget airport in Paris partnering with the Buying, Visual and Marketing teams or managed editorial contents of the internal magazine “Excellent News” • Created seasonal messages (appealing and brief description of the RTW collections products) • Coordinated translation agencies and copywriting services • Supported the organization of events including press presentations, sport events (Brand Regattas, Golf and Equestrian tournaments) & sponsorships, special dinners, art events, press tours, factory tours • Supported the Wholesale Department for the PR activities providing materials for newsletters and advertorial/advertising pages creation • Media and ADV Planning communicating with advertising agencies to create an appropriate media company plan