Product Marketing Manager

Annuncio:

The Product Manager owns the end-to-end success of the product—from vision and business case definition through development, launch, and lifecycle management. 

Acting as a mini-CEO, the PM ensures strategic alignment, cross-functional coordination, and sustainable business performance.

Key Responsibilities

• Product Strategy & Portfolio
• Define product vision, strategy, and roadmap aligned with company priorities and market evolution.
• Ensure strong portfolio positioning and clear contribution to application domain development.
• Translate customer needs into clear product concepts and requirements.
• Market & Customer Insight
• Lead market and competitive analysis, including benchmarking by application.
• Drive structured Voice of Customer initiatives and early adopter engagement to validate concepts and refine messaging.
• Positioning, Pricing & Business Case
• Define value proposition, differentiation, and pricing strategy by segment and geography.
• Own and continuously update segmented business cases, ensuring cross-functional alignment and realistic execution plans across stage gates (CP1–CP7).
• Monitor account planning in collaboration with Sales.
• Go-To-Market Execution
• Define and support GTM strategy in partnership with Product Marketing Manager, ensuring product readiness and consistent positioning.
• Guide product presence at tradeshows and key customer engagements.
• Performance & Lifecycle Management
• Monitor product KPIs and drive corrective actions.
• Optimize lifecycle (cost, platform leverage, phase-out).
• Lead sales planning and demand forecasting in coordination with Sales and Supply Chain. 
   

Requirements

Education: Master’s degree in Economics, Engineering, or a related discipline (or equivalent qualification).

Languages: Italian, English fluent

Experience: 4/5 years of experience as Product Manager in B2B preferably in Tech industry. Previous experiences in international company and markets.

Descrizione delle attivita' svolte:

Datalogic è leader tecnologico a livello mondiale nei mercati dell’acquisizione automatica dei dati e di automazione industriale. L’azienda è specializzata nella progettazione e produzione di lettori di codici a barre, mobile computer, sensori per la rilevazione, misurazione e sicurezza, RFID, sistemi di visione e marcatura laser.