Paid Media & Social Media Manager

Annuncio:

We are looking for a Paid Media & Social Media Manager to join Pucci’s Marketing & Communication team, reporting directly to the Chief Marketing Officer. 

This role will be responsible for shaping and leading the global media and social media strategy, with the objective of enhancing brand visibility and supporting business growth. Working across digital and traditional media touchpoints, the successful candidate will collaborate closely with internal teams and external partners to deliver impactful initiatives that reflect and elevate Pucci’s creative vision.

Main activities and responsibilities

• Develop and implement the global media and social media strategy, ensuring alignment with the brand’s DNA
• Manage omni-channel campaigns (paid, owned, earned) from concept to performance analysis
• Coordinate media planning and campaign launches across departments and manage all performance marketing and media agencies
• Oversee the media calendar, budget, and administrative processes
• Supervise the technical and operational management of social channels in collaboration with agencies and internal teams
• Develop influencer marketing strategies for events and product launches, including scouting and coordinating profiles
• Build and maintain relationships with media partners and influencers to identify new opportunities and projects
• Prepare reports and presentations for strategic meetings

Requirements

• Master’s degree in Marketing, Communications, Digital Media, or related fields
• At least 5 years’ experience in media/digital/influencer roles, preferably in fashion or luxury
• Fluent both in English and Italian; other languages are a plus
• Strong strategic mindset and project management skills
• Excellent analytical, organizational, and interpersonal abilities
• In-depth knowledge of major paid media platforms (e.g., Google Ads, Meta Ads, etc.)
• Innovative spirit, attention to detail, and team-oriented approach