Content Marketing Specialist

Annuncio:

JOB TITLE: Content Marketing Specialist

LOCATION: Milan (Hybrid)

TYPE OF CONTRACT: Fixed term of a year to start with - full time 40hrs/week

GROSS SALARY: €25.000-€28.000

Starting date: May

This is a role for someone who doesn't just create content — they think in systems. You have hands-on experience in social media content production and know how to translate platform dynamics, audience insights and performance data into a clear, actionable content strategy. You're opinionated about what good content looks like, you can own an editorial calendar from planning to publishing, and you're comfortable working across multiple languages and cultures.

We’re looking for someone who’s genuinely passionate about social media, always up to date with the latest trends, and not afraid to share new ideas or experiment with fresh formats. You’re curious, creative, and enjoy turning what you see online into engaging content, working in a team.

Your day-to-day activities will include creating and planning content formats, visuals for WeRoad’s social media assets and new projects, taking ownership of WeRoad’s channels and markets.

You'll be a key player in shaping how WeRoad shows up on Instagram, TikTok and YouTube - with a strong point of view on what to make, why, and how to measure whether it worked.

What You’ll Do

• Support the strategic planning and development of the PED across all WeRoad’s assets.
• Own content ideation and creation across the full lifecycle: from concept development to production and publishing of videos, graphics and copy.
• Actively monitor social platforms (TikTok, Instagram, YouTube, Threads and emerging channels) to identify trends, cultural moments and reactive marketing opportunities - and translate them into on-brand, platform-native content.
• Drive performance analysis to optimize the content strategy based on data-driven reasonings.
• Support the elaboration of periodic performance reports.
• Define and evolve social media playbooks, tone of voice guidelines and best practices in collaboration with Brand and Performance teams.
• Adapt content strategy to local cultures, formats and storytelling conventions across markets.
• Research, test and iterate on new content formats (short-form video, series, social-first storytelling) to push our social presence forward.
• Experiment with new tools and workflows: editing tools, AI-assisted creation, trend discovery platforms to improve speed and creative output.
• Support launches, brand activations and special initiatives with strategic, tailor-made social content.

What We’re Looking For:

• Proven experience in social media content creation and strategic editorial planning
• Platform knowledge of Instagram, TikTok and YouTube: you understand how each one works and why content succeeds or fails on each
• Copywriting and visual communication skills
• A data-informed approach: you're comfortable reading performance metrics and using them to make decisions
• Native Italian speaker with English proficiency at C1/C2 level; knowledge of other European languages (German, French, Spanish) is a strong plus
• Good knowledge of Canva; Adobe tools are a plus
• Familiarity with AI tools and willingness to experiment with them
• Organizational mindset, with the ability to manage multiple projects and deadlines across markets
• Comfortable in a fast-paced, collaborative environment, you give and receive feedback well
• Based in Milan or willing to commute
   

What we can offer

• Performance-based bonus – An discretionary annual variable bonus, and based on performance and company results.
• A free WeRoad trip every year – Choose your dream destination with €1,400/year travel discount or travel even more as a Travel Coordinator.
• Trust-based holidays – We believe performance is driven by impact, not by hours at a desk. You are encouraged to take the time you need to recharge, beyond contractual minimums, within shared guidelines.
• Opportunities to learn – We invest in your growth with training and learning opportunities.
• New parent support – €3,600/year for 3 years after birth or adoption (or prorated if your child is under 3 when you start at WeRoad).
• Extra benefits – Meal vouchers (€8/day – when applicable), a €1,000 bonus for your wedding or civil union, and one-off bonus when you hit 5 years with us.
• Fun – A vibrant co-working space, team buildings and meet-ups.
• Hybrid working - Flexible working, and we support you to work from your destination of choice up to 1 month per year.
   

Ready to apply?

At WeRoad, cultural fit matters as much as skills. We assess both the what, what someone brings and the how, how they work and live our values. With multiple steps, we make sure every new joiner is not just a match, but 150% aligned with our Culture.

The Selection Process Will Consist Of

• Introductory call with Talent Acquisition Lead
• Technical and background-based interview with Content Marketing Manager
• Case Study
• On-site interview with the Hiring Manager
• Culture Champions step
  
   

We will only review applications that include a portfolio (or similar).