Visual Design Lead

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Overview Job Description

 As a Visual Design Lead, you will drive the visual identity and creative direction of complex digital products and brand systems, translating strategic vision into compelling visual languages that resonate with users and elevate business value.

You combine deep craft expertise with strategic thinking, leading visual design workstreams on enterprise programs while maintaining an obsessive attention to detail and quality. 

You understand how to build cohesive brand systems that scale across digital touchpoints—from brand strategy and identity to design systems, UI components, and digital content pipelines.

You're comfortable presenting work to senior stakeholders, defending creative decisions with clarity and confidence, and challenging the status quo when it serves the work. You embrace AI-driven methodologies and new tools as opportunities to push what's possible, not threats to craft.

We're looking for people who are experts in their field, passionate about visual excellence, excited by the intersection of brand and product, and energized by working with smart people to solve the toughest creative challenges.

Your Impact & Responsibilities

• Lead visual design strategy and execution across digital transformation programs, defining visual languages that align brand identity with product experience
• Own end-to-end brand and product visual systems, from strategic brand positioning to atomic design system implementation, ensuring consistency and scalability across all digital touchpoints
• Present and defend creative work with confidence and storytelling clarity, engaging clients and stakeholders through compelling narratives that connect creative decisions to business outcomes
• Mentor and guide visual design teams, establishing craft standards, providing creative direction, and fostering a culture of excellence and continuous improvement
• Collaborate with cross-functional teams—UX designers, developers, creative technologists, strategists, content creators, 3D Artists—to deliver integrated, experience-driven solutions that balance aesthetics, usability, and technical feasibility
• Leverage AI-powered pipelines for content creation, brand asset generation, and visual exploration, staying at the forefront of AI-driven design methodologies
• Challenge conventional approaches, questioning tools, processes, and methodologies when they limit creative potential or delivery excellence
• Drive business development by identifying opportunities within client engagements, contributing to RFPs and pitches with compelling creative concepts
• Define and track design quality KPIs, ensuring visual outputs meet the highest standards and demonstrate measurable impact on user engagement and business metrics

Who You Are

• 8+ years of visual design experience in digital products, brand systems, or service design, with at least 2 years leading teams or major creative workstreams
• Obsessed with craft and detail—you have a relentless eye for typography, color, composition, hierarchy, motion, and the micro-interactions that elevate good design to great
• Strong portfolio showcasing exceptional visual design work across branding, digital products, and systematic design approaches, with demonstrated experience working with multinational corporations across multiple sectors
• Expert knowledge of design and AI tools
• Knowledge of design system practices, including tokenization, component architecture, and design-to-code workflows
• Deep understanding of branding processes—from brand strategy and positioning to visual identity systems and their digital application across products and services
• Comfortable with digital product design, understanding the balance between brand expression and functional UI, with familiarity in designing within design system constraints
• AI-fluent and future-focused—you actively explore and implement AI-driven pipelines for content generation, visual exploration, and brand asset creation; you see AI as a tool to amplify creativity, not replace it
• Excellent presentation and storytelling skills—you can articulate design decisions with clarity and conviction, engaging audiences from designers to C-suite executives
• Strong client presence and gravitas, able to build trust and credibility while guiding clients through complex creative processes
• Growth mindset for both internal innovation and client development, always looking for opportunities to expand scope and deepen relationships
• Experience in consultancy environments, comfortable with the pace, ambiguity, and stakeholder complexity of transformation programs
• Agile-native, experienced working in cross-functional teams with developers, product managers, and researchers
• Italian and English professional fluency (both written and spoken)
• Available full-time

Why join us

• Work in an environment that combines the scale and potential of a global consultancy with the craft obsession and creative rigor of a design boutique
• Lead projects that matter—working with major brands and enterprises on digital transformations that impact millions of users
• Shape the future of the practice alongside local and international teams, contributing to methodologies, capabilities, and thought leadership that define how we work
• Grow the business actively, not just execute—you'll have a real voice in pitches, client development, and strategic opportunities
• Build and develop your own team, creating the culture and standards that elevate everyone around you
• Work in a truly international environment, collaborating across practices, geographies, and disciplines on projects that span markets and industries
• Access to cutting-edge tools, technologies, and AI capabilities that push the boundaries of what's possible in visual design and digital delivery

Additional Information

• An inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work-life balance.
• Comprehensive health benefits for you and your family.
• Generous paid leave and holidays.
• Wellness program and employee assistance.