Group Digital Marketing Senior Professional

Annuncio:

Within the Group Chief Marketing Office function, we are looking for a talented and proactive resource, who will work within the Group Brand & Digital Unit, reporting to the Group Head of Digital Marketing, driving strategic initiatives for Generali Group and elevating the digital performance of the group.

Key responsibilities of the role will include:

Steering Digital Products Vision, Strategy and Innovation:

• Ensure Digital Products Vision is in line with current Driving Excellence strategic plan execution and goals
• Leverage customer feedback and insights to inform product enhancements and ensure a user-friendly, engaging experience that meets and exceeds customer expectations
• Continuously scout and evaluate emerging technologies and industry trends to identify opportunities for innovation

Digital Performance steering, Digital Adoption & Customer Insights:

• Collect and consolidate digital performance data and customer insights from all BU to provide a holistic view of digital marketing effectiveness and customer engagement.
• Promote and track the adoption of digital tools and platforms across BUs
• Implement strategies to increase user engagement and satisfaction, boost customer adoption through the right mix of promotion channels and touch point
• Leverage customer insights and ensure a customer-centric approach in all digital initiatives

Deliver digital success within our Group Life Partner Strategy

• Lead cross-functional digital enablement initiatives by aligning business unit needs with enterprise-wide transformation goals, ensuring measurable impact on operational efficiency and innovation
• Mentor and upskill local digital champions within business units to foster autonomy in digital adoption, while maintaining alignment with corporate standards and governance
• Drive strategic partnerships with internal stakeholders and external vendors to co-develop scalable digital solutions tailored to evolving business challenges

Driving and Managing Generative AI Trends & Solutions

• In collaboration with AI team, monitor and assess generative AI trends and their potential impact on digital marketing strategies and customer engagement
• In collaboration with AI team, define and implement AI-driven initiatives to enhance personalization, content creation, and automation across digital channels
• In collaboration with AI team, collaborate with technology teams and external partners to integrate responsible AI solutions aligned with corporate governance and ethical standards
• In collaboration with AI team, champion innovation by embedding AI capabilities into digital products and processes to deliver measurable business value

Requirements

Our ideal candidate will meet the following requirements:

• Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business Administration, or any related field
• 8+ years of experience in digital marketing, with at least 3–5 years in a senior leadership role within a multinational or complex organizational environment
• Proven track record in digital strategy development, performance management, and digital product innovation
• Strong expertise in digital strategy design and execution, including omnichannel marketing and customer experience optimization
• Solid understanding of AI-driven marketing solutions, personalization engines, and automation tools, with ability to assess and integrate emerging technologies for business impact
• Proficiency in analytics platforms (Google Analytics, Adobe Analytics), marketing automation systems, and data-driven decision-making
• Familiarity with UX/UI principles, customer journey mapping, and innovation frameworks
• Fluent English

Soft skills:

• Exceptional strategic thinking and ability to translate vision into actionable plans
• Strong stakeholder management skills, including experience engaging with top-level executives and influencing decision-making at C-suite level
• Excellent communication and negotiation abilities across diverse teams and geographies
• Ability to drive change, foster collaboration, and lead cross-functional initiatives
• Innovative mindset with strong problem-solving skills
• High level of commitment and a genuine desire to make a difference, demonstrating passion for driving impactful digital transformation

Descrizione delle attivita' svolte:

Generali Group Head Office is the guidelining unit of the Generali Group, one of the largest global insurance and asset management providers.