Internship: Digital Marketing & E-Commerce: Website and Content
In this role, you have the opportunity to
be part of Philips' digital transformation journey as a global leader in Health Technology, enrich your skills in Digital Marketing and E-Commerce and work in close collaboration with a team of passionate e-marketeers;
You are part of
the Digital Marketing and E-commerce team, responsible to drive a high growth business and advancing Philips digital transformation journey as a global leader in Health Technology;
You are responsible for
With the support of your manager, manage and optimize the Website Content and performances for Philips Business to Consumer (B2C) sector for the Italy, Israel and Greece market cluster:
· Content and SEO: Optimize Philips owned platforms content and SEO scores, partnering with marketing and external specialized agencies;
· Site enhancements; work closely with global IT and Digital departments to run website and UX optimization pilots, with the aim of improving the overall functionality and the e-commerce conversion rates;
· Analytics: track, report and analyze owned properties metrics and generate insights to drive business decision and sustain growth;
· Participate to daily management meetings; be in daily contact with the market stakeholders and global organization for SEA, SEO and Website related topics.
To succeed in this role, you should have the following skills and experience
· Bachelor degree in digital marketing / business-related field (advanced degree is a plus);
· Strong interest in Digital Marketing and willingness to reinforce your skills within the digital domain;
· Basic knowledge of general website and content tools and practices: SEO principles, Web Analytics, Tag Management, CMS, Adobe Experience Manager (AEM) and Adobe Analytics;
· Strong analytical skills with ability to critically analyze data and make sound recommendations;
· Native Italian and Fluent English communication skills;
· Previous working experience is a plus.
***Please attach your CV in English***
In return, we offer you
Exposure to Digital Marketing and E-Commerce solutions, exposure to the transformation of an entire organization towards Agile, working with a highly talented and inclusive team, where best practice sharing and learning are fostered and encouraged.
We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer a flexible work schedule, a professional but fun workplace, A healthy work-life balance environment and dynamic team atmosphere;