Digital Marketing Director


Data : 17/07/2020

Provincia: Milano

Voto medio : 3/5
Num. voti : 2

Nome Agenzia:
LEWIS Global Communications


About us
We are an entrepreneurial integrated communications agency that has gone from start-up to multi-national in just 24 years. We have grown every year since foundation due to a combination of organic growth and strategic acquisitions. We have a network of 24 offices, 550 employees and revenue of $64m. Not bad for an agency that doesnt take itself too seriously.

Whats behind our success? Well, were independent so we can continually reinvest the majority of our profits in the company to propel development. We invest wisely in growth areas such as our social, digital and content teams. We challenge ourselves to stay one step ahead of the competition by delivering innovative solutions for clients which can be activated at pace and scale.

We are agile, bold, collaborative, inquisitive and spirited. We are Team LEWIS. And we believe that we are on the cusp of something truly remarkable in our industry.

Purpose of the role

The Digital Marketing Director is a senior strategic and creative client-facing position providing leadership to a team of account executives and account managers. This person will work with the senior management team to ensure that their office delivers a creative and forward-thinking client service. They are responsible for meeting client expectations and ensuring the client is kept fully up to date with critical activity on the account. In addition they are responsible for developing that relationship by identifying and selling additional services, thereby impacting revenues and income.

Key responsibilities and tasks

Client Management
• Engages in and ensures a strategic relationship with the client, providing insight and partnership across all aspects of the marketing and communications spectrum
• Responsible for ensuring excellent client communication at all levels; defining KPIs, deadlines and service agreements
• Delivers an added-value consultancy and works closely with clients to deliver campaigns, services and products across traditional and emerging communications channels, including digital
• Assists with the new business process in collaboration with the Business Development Director, making key decisions and playing a crucial role in selling LEWIS credentials throughout the tender process

• Digital / Social media
• Works collaboratively with LEWIS' Digital Marketing and PR teams to increase the utilisation and selling of digital services
• Plan, implement and maintain social media campaigns and projects for LEWIS Digital clients, creating innovative and targeted opportunities
• Partner with account servicing to develop compelling and impactful content and integrated campaigns for both current and prospective clients
• Measure client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram
• Use social listening tools and analytical services to generate insight, fuel social conversation and maximise SEO activity
• Support training for PR professionals and the support teams to develop their digital and social media skills
• Stays up to date on best practices and current trends Team working and development
• Supports overall leadership for responsibility for the account team, including coaching, supervision, assessment and reviews of all team members
• Sets strategic team objectives on a weekly, monthly, quarterly and annual basis
• Defines deliverable client objectives and sets standards of excellence for all client activity, driving commitment from all levels of the team
• Monitors team activity levels against budget, increasing fees and negotiating with clients and suppliers where necessary
• Plays a leading role in the new business process, project managing pitch teams and delivering credible solutions to new business challenges
• Acts as leader in guiding colleagues on how to best manage campaigns and projects
• Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development

• Reporting and analysis
• Ensures profitability on all accounts and effectively manages budgets
• Understands and maximises the impact of client revenues on the business
• Communicates account performance internally and provide strategic advice to the client based on measurable analysis
• Monitor and report back on account KPIs and ensure accurate reporting by junior team members
• Provide detailed reports to the senior management team on request

• General
• Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues
• Take a proactive role in promoting the LEWIS brand, its identity, values and work
• Support the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
• Overall, be a guardian of best marketing practice
About you
• Highly commercial with strong strategic client consultancy skills gained in a digital agency environment
• Well versed in social media and the integration of digital marketing into the PR landscape
• Experience in running both paid and organic social campaigns
• Some experience with SEO/SEM strategy desired but not essential
• A track record of retention and the profitable growth of existing accounts
• Considered, assertive and influential; a strong leader with the skills and aptitude to develop and motivate a team
• Able to provide consultancy on PR requirements as well as broader marketing strategy
• Demonstrable success at securing new business and increasing client revenues
• Ability to troubleshoot team and client problem areas and suggest a remedial course of action
• Creative thinking and an open minded approach



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