POSIZIONE RICERCATA

SOCIAL MEDIA MANAGER


CATEGORIA: SOCIAL MEDIA MANAGER

Data : 23/11/2022

Provincia: Milano

Voto medio : 4/5
Num. voti : 1

Nome Agenzia:
Zegna

Annuncio:

Social Media Manager

The Social Media Manager will be globally responsible for managing the brand message and social presence of the Zegna brand across all our social media channels. 
They will develop the social media strategy (in line with the brand marketing strategy) and its related content creation and publishing schedule. 
They will liaise with key stakeholders to realise their strategy – from creative to public relations and e-merchandising. 
They will inform the strategy by analysing data. 
As part of the wider community management, they will also work with our customer care team.

MAIN RESPONSIBILITIES
Global social strategy: develop the social media strategy aligned with the Brand Marketing Calendar, also taking into considerations social only opportunities and local market activities e.g. red carpet coverage

Agency management: oversee and manage the social agency for organic activities but with strong integration with paid social 

Day to day management: manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, communicating the right message, in line with the strategy, and adapting content to suit different channels

Localised social strategy: partnering with local marketing teams to oversee local social media strategies for platforms such as WeChat, Weibo, Line and Kakao.

Publishing: oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic
Content Briefing: together with the Creative Team, create engaging multimedia content (and/or outsource this effectively) across multiple platforms

Talent Content Creators: coordinate with the Talent and Community coordinator in order to integrate his activity into the calendar and key messages, to promote your organisation and brand. Form key relationships with influencers across the social media platforms
Analysis: undertake audience, platform and platform research to inform strategy globally

Community Management: manage and facilitate social media communities by responding to social media posts and developing discussions

Stakeholder integration and considerations:
Deep integration with the omnichannel and particularly paid social media team to optimise campaign and content performance 
Collaborate with internal teams such as PR, Events and Retail to help maximise marketing opportunities and activations
Managing HQ social strategy and calendars with key markets with a social media platform e.g. Japan, Korea and China 
Reporting and insights in collaboration with paid ADV team


PRINCIPAL SKILLS REQUIRED
Social media experience, working across multi-channels globally
Curious mindset, with a keen interest in social media, acting as the internal ‘expert’
Excellent organisational skills, with excellent attention to detail and ability to prioritise workload within a dynamic and fast paced enviroment
Proactive attitude towards working collaboratively with direct and indirect team members
Menswear and luxury brand background

Provincia:
Milano

Comune:
Milano

Contratto:
da valutarsi in base all'esperienza

Retribuzione netta mensile:
in base all'esperienza

Persona di riferimento:

Esperienza:
Senior Level

CONDIVIDI

ULTIMI ANNUNCI IN QUESTA CATEGORIA


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Retribuzione: in base all'esperienza

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Retribuzione: in base all'esperienza

25/11/2022 - Horizon Comunicazione (Bergamo)
Retribuzione: in base all'esperienza

25/11/2022 - RINALDINI PASTRY s.p.a. (Rimini)
Retribuzione: in base all'esperienza

24/11/2022 - Gruppo UNA (Milano)
Retribuzione: in base all'esperienza

24/11/2022 - Studio Marcantonio (Forlì-Cesena)
Retribuzione: in base all'esperienza

24/11/2022 - ViaBagutta Comunicazione srl (Milano)
Retribuzione: in base all'esperienza

PORTFOLI SPONSORIZZATI

FEDERICA MARTA PUGLISI (VARESE)

ALCUNI DEI 4.231 PORTFOLI