POSIZIONE RICERCATA

Launch Brand Manager (Cardiovascular)


CATEGORIA: RESP. MARKETING COMUNICAZIONE

Data : 27/09/2022

Provincia: Roma

Voto medio : 0/5
Num. voti : 0

Nome Agenzia:
Daiichi Sankyo Europe

Annuncio:

Launch Brand Manager (Cardiovascular)

 
Purpose: 
Owns and champions the national plan for assigned brand throughout the organization. 
Ensures that a brand focus facilitates a Daiichi Sankyo customer centric approach. 
Defines and justifies the forecast for revenue and expenditure. 
Accountable for successful implementation and evaluation of brand plan. Collaborates throughout the organization and externally to meet brand and corporate objectives and to gather internal and external insights. Commissions services from the marketing team to implement brand plan tactics.

Key Deliverables
Strategic and Operational CV Plan
Campaign objectives
Branded content for campaigns
Achievement of campaign goals
Maximization of customer experience (CES and/or NPS)


Activities
Localizes brand sections in the CV plan incl. brand insights, brand strategy and high-level yearly overview of planned activities after receiving DSE CV Plan
Reviews performance of campaigns in x-functional meeting and details upcoming campaigns on a quarterly basis
Shares content needs with DSE after detailing activities for next quarter
Participates in quarterly meeting with medical and market access to define content priorities and timelines
Works cross functionally with Medical and Market Access to create/source additional local content when required
Defines campaign objectives and creates tailored, insights-driven content for the customer leveraging European content whenever possible
Develops personalized customer journeys using European personas that the omnichannel manager would detail further
Shares recommended campaign options with primary points of contact
Monitors campaign performance and derive learnings for upcoming campaigns


Key Capabilities
Experience in pharmaceutical marketing including multichannel communications
Experience using data insights and plan appropriate marketing action plan
In depth knowledge within specialized therapy area
L
eadership skills
Strong strategic thinking skills
Strong communication and presentation skills
Good business storytelling skills
Mindset and Behaviors
Embraces agile ways of working
Innovative, creative mindset
Focused on and curious about customer needs
Analytical and data driven
Collaborative
Essential
Significant experience of brand management
Product Launch management
Previous success of influencing and leading teams without direct line management responsibility.
Experience of successfully managing multiple projects to challenging timeframes, with internal and external teams.
Flexibility to travel when necessary, and occasionally within Europe.
Experience of effective budget management and making investment decisions.
Competent user of Microsoft Office software products.
Full driving license.
Degree level education (or equivalent), preferably life sciences.
Fluent English
Desirable
Experience of working in the relevant therapeutic market(s).
Project management qualifications.
Development of a broad network of professional contacts
Broader line management experience across related functions – for example, sales management.




Provincia:
Roma

Comune:
Roma

Contratto:
da valutarsi in base all'esperienza

Retribuzione netta mensile:
in base all'esperienza

Persona di riferimento:

Esperienza:
Mid Level

Descrizione delle attivita' svolte:
Passion for Innovation. Compassion for Patients.

Daiichi Sankyo and its 16,000 employees in more than 20 countries are dedicated to the creation and supply of innovative pharmaceutical products. In Europe, we focus on two areas: In the cardiovascular space, our strong portfolio of medicines reflects our long-standing commitment and shows that we care for every heartbeat; in oncology our goal is to become a global pharma innovator until 2025 by providing novel therapies to patients across the world. Our European headquarters are in Munich, Germany, and we have affiliates in 13 European countries. For more information: www.daiichi-sankyo.eu.

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