Junior Brand Manager Emerging Brands Italy
This role is a fantastic opportunity to join the Italian marketing team and contribute to the development and execution of the Embed brand strategies for the Brown Forman portfolio (Tequilas, Malts and liquor portfolio plus the support to the newly acquired brands Gin Mare and Diplomatico)
The person will support the Senior Brand Manager on Gin Mare and Diplomatico Rum and closely collaborate with the local and global cross-functional teams while owning several elements of the marketing mix and managing the rest of the Embed portfolio.
This position works under the supervision of Sr BM JD FOB Italy and in close
cooperation with multiple internal stakeholders, including local Distributor Partner, the regional and global brand teams, as well as agencies (BTL/media/research) and other service providers.
What You Will Do in This Role
Brand Strategy execution and implementation
Contribute to shaping the strategic plans on the brands and executing them across Channels (On-Trade, Off-Trade, Specialists and Ecom), Advocacy, PR and Digital / E-Commerce touchpoints by working with relevant stakeholders.
Support the Senior Brand Manager in delivering key brand campaigns which can be executed Through The Line and across channels.
Help bring the brands into consumer life by working closely and collaboratively with agency partners (Media, PR) and internal stakeholders (Integrated Marketing Communication, Brand & Business Insights) to ensure seamless execution, strong consumer engagement, as well as fully integrated & digital-first campaigns.
Be a brand guardian in ensuring the brands are creatively expressed in a premium way and consistent with the Global Brand Guidelines across touchpoints.
Consumer and trade insights
Ensure the analysis on a regular basis of the competitive environment and emerging trends in markets in order to implement corrective measures and action plans.
Performs regular market visits (on-and off-trade) to gain knowledge and observations about the market and consumers.
Business Performance and Budget management
Monitor brand performance through monthly business reviews and determine corrective action where necessary in conjunction with sales counterparts.
Manage the A&P budgets for the brands including regular meeting with finance and budget owners to track spend.
Work closely with key cross functional counterparts, including Supply Chain, Finance, Legal, Compliance.
Systematically consolidate monthly marketing spend and prepare monthly budget reports. Ensure proper attribution of costs in budget.
Distributors Partners engagement and motivation
Build excellent relationship with distributor-partners to ensure high collaboration, on-time execution and achievement of established KPIs.
Ensure effective brand-related training, on-boarding and act as an ambassador for brand knowledge, education and best in class activation.
Responsibilities/approximate priority split:
Brand plan execution: 40%
External/internal partners and stakeholders communication, management, and alignment 30%
Strategic planning & implementation:: 20%
Business analysis: 10%
We Are Looking For People Who
Education: College/University (Bachelors or Equivalent); Marketing, Business or related
Experience: Qualified in marketing and 2-3 years relevant experience in brand
Experience in driving the overall communications plan including TTL activities
Budget management previous experience
Fluent in Italian and English, both spoken and written
IT literate - MS Office applications & Google applications
What Makes You Unique
Experience: Experience in spirits or image driven premium brands
Working with 3rd party distributor partners
Previous experience of managing digital and social media campaigns
Know-how of on-trade and e-commerce
Superb creative flair, passionate about building brands
Experience in digital marketing/campaigns is a bonus
Strong communication skills (influencing, listening, presentations, written)
Great analytical skills, commercial savvy and solution-focused to solving problems
Ability to build strong relationships at all levels with strong stakeholder awareness
Collaborative team player
Self-Starter and growth mindset with an ability to challenge the status quo
Adaptable, flexible, curious, and resilient
Able and willing to travel internationally and attend evening and weekend events when needed (approx. 10-15% of the time)
Nothing Better in the Market
Total Rewards at Brown-Forman is designed to offer our people a Premium Experience to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay & bonus based on individual and company performance. We offer a range of benefits that reflect company values and meet the needs of our diverse workforce.