Leather Goods & Accessories Product Marketing Specialist
Bulgari S.p.A., within its Leather Goods & Accessories Business Unit based in Florence, is looking for a Product Marketing Specialist.
Support the development of the product marketing strategy, managing the marketing mix levers relevant to the specific product category and following up on the product lifecycle, up to market launch in cooperation with all involved department within and outside the Business Unit.
Analyze sales performance, market trends, consumers and competitors.
Perform trend reports and provide competitive analysis and research on a regular basis.
Support in the development of marketing brief (main collection, High-End and/or Special Projects) according to marketing strategies, guidelines and strategic insights.
Support in the organization of new collections’ presentations at showroom and develop relevant support materials.
Ensure accurate and on-time data entry on PLM system.
Ensure accurate and regular update of all documents related to the collection development (briefing, cockpit, delivery plan, pricing benchmark, etc.).
Preparation of documents to plan and carry out cross-functional activities (VM guidelines, communication campaigns, sales forecast, product training, packaging, ).
2 years’ experience in a in a Product Marketing or Collection Merchandising Team within a luxury or fashion brand.
Awareness of luxury brands, fashion industry and current trends
Product marketing techniques
Analysis and reporting techniques
Proficient in MS Office suite (especially Excel). Ability to use ERP/SAP, BW and PLM is a plus
Fluency in Italian and English
Strong organizational skills and Flexibility
Cooperation and Team spirit