Senior Marketing Manager, Italy
Closing Date:9 October 2022
Location: Hybrid working from our Bologna office
We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge.
We are looking for an experienced and versatile Senior Marketing Manager that will drive the strategy and execution of marketing plans for Cambridge in Italy, one of our key markets for the English business.
About the role
As part of the senior Regional Marketing Team, the Senior Marketing Manager is responsible for the Marketing annual plan in Italy, in accordance with the ambitious sales objectives for the territory.
Working closely with other regional senior managers and with the global marketing team, this role will be essential in feeding into global marketing campaigns and implementing them to achieve maximum impact.
The Senior Marketing Manager is also accountable for the regional approach with key partners (centres, distributors, and other stakeholders) and will coordinate a programme of activities to keep partners updated on brand and product initiatives.
The Senior Marketing Manager has line management responsibility of a team of 4 people and is part of the Italy Senior Management Team.
Design and deliver the local marketing strategy and annual marketing plan to meet ambitious sales targets, according to budget.
Feed into global marketing campaign with local insights and market data.
Collaborate in the designing of training of sales teams on key products and ensuring sales teams have all sales enablement tools at their disposal.
Support Recognition and Pedagogical functions to ensure complete alignment with the strategy for the region.
Lead a team to ensure effective collaboration, joint working and decision making across the market and the wider Cambridge English organisation
You will be a versatile marketeer with 5+ years experience including leading marketing teams to outstanding results.
Comfortable in a constantly evolving environment, you have the maturity and resiliency to bring stability to challenging situations.
You bring an excellent attitude, with a passion for education and the ability to empower and encourage those around you.
Essential skills, knowledge and qualifications:
Significant experience of marketing, marketing planning and budget management.
Data driven attitude and experience gathering and using market insights.
A proven record of managing high volume workload.
Line managerial experience.
C2 in Italian
C1 in English
Why join us
Joining us is your opportunity to pursue potential. You'll belong to a collaborative team that's exploring new and better ways to serve students, teachers and researchers across the globe – for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration.
Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where everyone has a voice, and where we learn continuously to improve together. Ensuring that everyone feels they belong is essential to who we are, and to the contribution we make to society and our planet.
We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities.
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Our mission is to contribute to society through the pursuit of education, learning, and research at the highest international levels of excellence. Which is why every year, we give vital support to millions of people in more than 170 countries around the world. From teachers and learners to researchers and academics, we help to build confidence, unlock potential, and enable success. We give people the opportunity to show what they've learnt, we spread knowledge, spark enquiry, and aid understanding.