PR Manager - Italy

We’re looking for a PR Manager to drive awareness and consideration of Trainline as the go-to app for all your train travel needs in Italy.  

Working within a growing Communications team, this newly created role will be focussed on driving the consumer PR programme in Italy, increasing share of voice in Italian media. 

As well as managing our established and retained agency team in Italy, who execute both day-to-day PR activity and campaigns, you’ll be building your own media connections and pitching in stories on behalf of Trainline. 

During this exciting period of rapid growth, you will be at the centre of a team that is looking to scale as the business expands its presence in Italy. 

We’re looking for an enthusiastic team player with a passion for delivering creative PR campaigns. 

They need to have strong experience in building and managing media relationships in the travel, lifestyle and/or consumer tech space in order to drive consumer media coverage. 

There will also be the need to engage with trade/corporate media on occasion, in line with business requirements.  

Based in our Milan office alongside the Country Manager for Italy and marketing team members, you will report into the Senior Communications Manager based in London and work closely with the the wider Comms, Brand, Social Media, SEO, CRM, Insights, Commercial and Product teams.  

Responsibilities

Being responsible for growing the Italian network of consumer tech, travel and lifestyle media advocates, educating and updating them on who we are, our new product features and how we increasingly help people all over the world have an easier, more seamless travel experience. 

Briefing and managing our consumer PR agency in the development and execution of our consumer PR activity in Italy. 

Drafting and reviewing press materials including releases, briefing documents and media Q&A. 

Working closely with the data team to extract insights and demonstrate trends to drive consumer media coverage for Trainline in Italy. 

Collaborating with the Brand and Social Media team to execute influencer activity across social media channels, namely Instagram and TikTok. 

Staying close to product innovations for Italy and leveraging these to drive media coverage in a wide range of media including consumer tech, travel and lifestyle titles.  

Monitoring the media agenda in Italy for story opportunities to piggyback and drive coverage for Trainline. 

Acting as Trainline’s key point of contact for media in Italy, alongside our agency. 

What you will bring

4+ years’ experience working in PR(predominantly B2C) in Italy, either in an agency or in-house 

Taking ownership of small to medium scale PR programmes from planning through to delivery and evaluation  

Developing press materials and pitching to media  

Managing influencer activity across social media  

Strong knowledge of the media landscape in Italy  

Managing media interview opportunities  

Working with a variety of stakeholders outside of Comms/PR - working on multi-channel campaigns 

A genuine interest in the tech industry and desire to stay up to date with the latest industry developments and trends; culturally tuned in and inquisitive 

Native speaker in Italian and business fluent in English 

We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.