DIGITAL PR OFFICER

Business group: Profumi e cosmetici

Contract type: Impiego a tempo indeterminato

Function: Comunicazione

Experience required: Almeno 2 anni

Reference No.: LVMHFB01491

Date of publication: 2022.09.22

POSITION

“LVMH Fragrance Brands brings together the savoir-faire of two iconic Maisons: Parfums Givenchy and Kenzo Parfums, creating highly desirable and bold fragrance and beauty products.

Joining LVMH Fragrance Brands means being continually inspired by our couture heritage, it means being part of a positive transformation where your entrepreneurial spirit can flourish, it also means being empowered and being beautifully creative while raising the standards of operational excellence shared by the entire LVMH Group.

Our unique spirit is promoted daily by our talents throughout the world acting with Determination, Agility, Realism and Empathy, encapsuling our 4 core key attitudes in the acronym DARE.

Join us and DARE to be entrepreneurs of beauty!”

The position is based in our Office in Milan and part of the PR team. The PR & Digital Officer will report to the PR & Digital Manager and be involved in the main aspects of digital, social and PR activities of the team, managing the following topics.

 

MAIN ACTIVITIES AND RESPONSABILITIES:

MEDIA RELATIONS

Develop non traditional communications plans to drive earned advocacy for Parfums Givenchy and Kenzo Parfums to build a strong and high-level brands desirability

Leverage and maximize existing media relationships and cultivate new contacts within luxury, beauty and fashion world media;

Contribute to national press events organizing

Develop analysis tools to understand and share results with top management

Do regular products and press releases sends to social media partners & influencers;

Find new potential influencers in order to enlarge LFB influencer database;

BRANDED CONTENTS CREATION

Give a strong added value in advocates selection for branded projects

Manage the execution of influencers’ content creation and campaigns;

Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis;

Monitor campaign progress and metrics and make recommendations on areas of optimization;

SOCIAL MEDIA MANAGEMENT

Manage the day by day activity of LFB Social Media channels in conjunction with central team and the Social Media Agency;

Define and execute the digital content strategy to drive high engagement and maintain coherence across channels;

CRM

Contribute to the implementation and delivery of CRM communications, reports and ad hoc analysis.

 

PROFILE

MAIN SKILLS REQUIRED FOR THE POSITION:

At least 2 years of experience in the same role in the beauty market and passion for the luxury world

Proven track record designing and executing successful public relations campaigns at both local and national level

Excellent writing skills for social media and press releases

Being able to cultivate and maintain strategic relationships with key figures of the luxury, beauty and fashion world

Experience in acting as a company spokesperson

Organizational and social skills

Financial acumen and budget management

Event planning experience

Fluent in English, French is optional