Paid Marketing Manager B2B
We are looking for a Paid Marketing Manager to join our italian team.
You will reporting to Head of Marketing Italy and working closely with Global Head of Paid Marketing.
Do you want to be challenged to take responsibility for the entire customer acquisition process through paid marketing channels, and help grow our business in Italy? If so, please read on!
WHAT WILL YOU DO?
Manage and execute the B2B data-driven paid marketing strategy focused on doctors and medical clinics for prospecting and lead generation in Italy
Co-create paid marketing strategy & set up KPIs in cooperation with Head of Marketing Italy and Global Head of Paid Marketing;
Launching, monitoring, optimizing and results reporting of all Paid Marketing channels (Facebook, Instagram, LinkedIn Ads & Google Ads);
Continuously maximize marketing investment, foster testing and find new ways to expand and scale campaigns on both existing and new platforms;
Cooperate with Content Specialists and graphic designers with the responsibility of ensuring consistent communication strategy;
Manage the paid marketing team members and take care about their growth and development
3+ years of relevant experience with extraordinary achievements, ideally in international, high-growth environments, B2B and in a “hands-on” role
Proven track record in managing and executing B2B paid marketing strategies that have a direct impact on company revenue
Advanced knowledge of Paid Social and Google Ads optimization techniques and targeting strategies, bidding models and ad units across different ad platforms;
Proven data-driven analytical thinking and knowledge of channel-specific metrics and KPIs like CPA, CPL, CAC
Experience in decision making within your own area of responsibility,
A can-do attitude with a focus on getting things done to achieve results
Leadership skills to motivate, develop the team to set them up for success
Outstanding English communication skills and interpersonal abilities to cooperate with diverse cultures and nationalities.
Knowledge and experience in areas like SEO, marketing automation might be an advantage for being responsible for wider scope in the future
Impact - You will work alongside senior management on projects that will transform the organization.
Equity - That's right. To feel like an owner it's best to be one.
Great people - We get things done. We know our stuff. And have fun in the process =)
Leave your comfort zone - There were a handful of us when we started. Now there are over 1,500 of us on 4 continents. We learn and grow so the company can.
Focus on results, not tasks - Just because you are doing a lot, does not mean that you get a lot done. We measure our impact, not work done.
Give feedback now, directly - We know very few mind readers. None actually. We don’t read the minds of our users. We A/B test. We don’t read the minds of each other. We ask for and give feedback.